mikeavelli
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Marketing the Infiniti QX60: It's Not for Car Buffs
QX60 is important to Infiniti. Is it a vehicle a car guy would buy? No and that's not the way Infiniti plans to market it. Instead, they devised an interesting scheme to convince consumers to buy it.www.mediavillage.com
good read with some insights
The QX60 (above) is important to Infiniti. It's 35 to 40 percent of company sales in the U.S., and 400,000 of them have been sold globally since the model was launched. It's what Americans seem to want -- a big (but not huge) SUV with three rows and the ability to tow up to 6,000 pounds.
Is it a vehicle a "car guy" would buy? No. And that's not the way Infiniti (the luxury division of Nissan) plans to market it. ...