Gecko

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A letter to dealers shares that LC production will end in August 2026


The LC had a nine year run and more than 15,000 units sold


Retiring the LC 500 also ends production of Lexus’ 5.0L 2UR-GSE V8 engine



Even though it was expected, this is still a tough moment: Lexus appears ready to end LC production later this year and send its flagship coupe off into history. In a letter sent to dealers and shared with Lexus Enthusiast, dealerships were notified that LC 500 production will cease in August.
With a nine year production run and more than 15,000 units sold across LC 500, LC 500h, coupe, convertible, and Inspiration Series cars, the LC will go down in history as one of Lexus’ most iconic models. The 2012 LF-LC concept car stunned the world and sent buyers and media into a frenzy...

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Kelvin2020

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Akio, you are a cancer within the brand. You have driven a once vibrant brand toward destruction. He turned a brand that had finally broken free from its old labels back into something boring again. You have disappointed the people who supported this brand again and again.

Take a hard look at yourself. Why push Lexus to a dead end? When Lexus is no longer worth buying, don’t blame anyone else. The only person responsible is you.

You are the one who buried Lexus with your own hands. F*CK YOU, AKIO TOYODA.
 

LCLFV

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Akio, you are a cancer within the brand. You have driven a once vibrant brand toward destruction. He turned a brand that had finally broken free from its old labels back into something boring again. You have disappointed the people who supported this brand again and again.

Take a hard look at yourself. Why push Lexus to a dead end? When Lexus is no longer worth buying, don’t blame anyone else. The only person responsible is you.

You are the one who buried Lexus with your own hands. F*CK YOU, AKIO TOYODA.
You know I always thought this scene of Palpatine from Revenge of the Sith was just a joke. Unfortunately, it wasn't. This is legitimately how Akio and many others in his position think.


Promise you at some point in his life, Akio looked in the mirror and said "I AM Toyota."
 
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Promise you at some point in his life, Akio looked in the mirror and said "I AM Toyota."
Reminds me of this article from ‘09: https://www.kevinmeyer.com/harvard-toyota-and-the-rest-of-the-story/
But the story gets better. [Toyoda] quits Booz Allen and goes back to Japan to ask his father, Shoichiro Toyoda who was President of Toyota at the time, and is the son of Toyota founder Kiichiro Toyoda, for a job.

His father tells him that no one at Toyota wants him because he has no useful skills and his last name would make him a burden. The only way into Toyota was the entry level management training program with all the rest of the new hires. So in he goes and 25 years later he makes it to the top.
I don’t know the extent to which meritocracy out-punches nepotism in a large, Japanese company like Toyota. But having seen the GR GT press tour so far where some of Akio Toyoda’s words came off a little…vindictive…none of this surprises me.