Lexus Cohen
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Why am I not surprised?! They wouldn't understand that they are pushing away one of their most loyal customer to BMW or Mercedes....smh
Lexus should be embarrassed by everything about this, IMO.
Why am I not surprised?! They wouldn't understand that they are pushing away one of their most loyal customer to BMW or Mercedes....smh
Licensing team wins! So it is just a "marketing" exercise supposedly...but man, this is an auto show, not a Foodie event for millennial culinary snob critics. What's next, a Yelp Connected Lexus that will show every restaurant's rating when one drives by a business?
I agree, the video was humorous but this type of stunt would fit better for April Fool's or a food event that Lexus likes to sponsor (I know their young professional demographic would be interested). What this tells me: Some Lexus marketing associates are not relocating to Texas and are looking to pad their resumes...To further your point, it's the LA Auto Show - the first major show of the season and arguably the show with the largest consumer impact.
Lexus dropped the ball really badly with this. If they'd done something like this to circulate in D-list cities for auto shows, sure. Ok. Fine. But this is what they bring to the literal table in LA? No...
Why am I not surprised?! They wouldn't understand that they are pushing away one of their most loyal customer to BMW or Mercedes....smh
Unfortunately, I've already gone Mercedes.
I hate to say it but for the reasons I listed above and as loyal as I have been to Lexus, I have also moved away from Lexus. For the first time ever, to the Germans - signed on a '17 A4 S-Line the other day.
Wait... So this isn't a joke? This is actually going to be sold????
The idea is cheap, the execution looks cheap, the promo video looks cheap, the messaging is cheap... I digress.
Lexus is really at a loss for ways to hold anyone's attention until the LS drops.
Agree with all the comments above. This is awful :scream: and seriously hurts the brand at a time when Lexus tech and performance have been considerably surpassed by the competition.
This is pretty silly, but I think people are overreacting too. It's not like Lexus marketing and WCC doing this has any bearing on what Lexus Japan may or may not be executing on right now (LC, 5LS, UX, ???), and that's what actually matters. I really hope nobody is actually making purchase decisions based on car show gimmicks. They'd be hard for @mmcartalk to review, for one thing
I disagree. This shows a total lack of cohesiveness within the Lexus organization, where the left hand doesn't know what the right hand is doing. Lexus USA marketing should be absolutely in sync with Lexus Japan in terms of branding, and marketing. Everyone in the Lexus organization should be on the same page. Cohesive branding worldwide is of absolute importance for Lexus, so this is a huge misstep in the USA.