LexusTechSA
Founding Member
- Messages
- 384
- Reactions
- 520
Merchandising? I think you mean marketing. Nobody beats Star Wars and Disney on merchandising...Wow. Lexus UK did a wonderful job of merchandising the Goodwood appearance this year. LOVE this and the LC video!
Merchandising? I think you mean marketing. Nobody beats Star Wars and Disney on merchandising...
I see, when I think of merchandising, I think of putting the name on anything that can be sold (and they're already doing that with the Intersect store):Merchandising in the sense that this video is one part of a promotional marketing piece across several models - LC 500, GS F, RC F, RC F GT Concept, etc - tying Lexus into Goodwood and creating a strong consumer interest in both.