Commercials: The 2019 Lexus ES Arrives in USA Dealerships

Posted by Kevin on September 5th, 2018

Lexus USA has released two commercials for the all-new seventh-generation ES sedan:

Lexus USA vice-president of marketing Cooper Ericksen spoke to Media Post about the new spots:

Themed, “A Product of Mastery” from AOR Team One, the hero TV spot, “Stolen,” reimagines a classic heist with a cinematic search for a “stolen” vehicle. It features a male voiceover, ending with Lexus spokeswoman actress Minnie Driver giving the “Experience Amazing” brand tagline.

“Using a different voiceover allowed us the element of surprise, where viewers aren’t sure if they’re watching an upcoming trailer for a Hollywood thriller or a Lexus spot,” Cooper Ericksen, Lexus vice president of marketing.

The 2019 ES sedan is now available at Lexus dealerships across the USA, with the online configurator now live on the Lexus website.

CommercialsLexus ES: Sixth GenerationUSA
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Comments
Lexus Cohen
Saw the ES Hybrid at Lexus Of Pembroke Pines today, not bad!
Gecko
"stolen" is quite stupid and rather confusing, IMO.

"A product of mastry" is much more on-brand and appropriate, IMO, not to mention better executed.
Trexus
Very nice commercials. The second commercial "Why Bother" was filmed on the streets of Glendale, CA. I totally recognized the buildings, streets and background...good job Lexus!!!
Ian Schmidt
I liked both ads. "Stolen" is very much in the vein of other recent car ads where it's an action montage. At least they give a flimsy reason for it to be that way, unlike similar ads for other makers. "Why Bother" is what the LS commercials should have been. Constant repetition of the theme helps prevent the message from derailing mid-ad like it did in the LS spots.
Gecko
These are a little better IMO:





Ian Schmidt
These are much more like the Steve Jobs ideal of ads - show the product doing things for people, don't rattle off specs.

I'd like the announcer from the first ad to be the next global voice of Lexus. And that bass drop should play every time you load Lexus Enthusiast. (Actually, never mind that last part).
Gecko
Getting better:



krew
  • krew
    krew
  • September 13, 2018
New Lexus ES Commercials Focus on Craftsmanship

[​IMG]

Part of a massive media push for the new sedan.
View the original article post
T
I really want to love this car. It looks absolutely stunning, inside and out. I honestly cannot think of a better looking sedan right now. I mean the LS is a fine machine, but this is just proportioned better imho. But I just cannot bring myself to loving it it. Everytime I see it and I feel let down by the FWD. I mean, if I really wanted one, I could live with FWD because it really doesn't matter 80% of the time in the real world. But what is worse that the FWD is the fleet centric marketing offering in Australia (no F-sport, no V6). That is the really sad part. Im sure the hybrid is a good engine. But the V6 is just so much better. And if i can afford one of these, I can darn well afford the petrol to keep it running. I just hope the next IS will be the full range and not limited like the ES.
S
thtupid
I really want to love this car. It looks absolutely stunning, inside and out. I honestly cannot think of a better looking sedan right now. I mean the LS is a fine machine, but this is just proportioned better imho. But I just cannot bring myself to loving it it. Everytime I see it and I feel let down by the FWD. I mean, if I really wanted one, I could live with FWD because it really doesn't matter 80% of the time in the real world. But what is worse that the FWD is the fleet centric marketing offering in Australia (no F-sport, no V6). That is the really sad part. Im sure the hybrid is a good engine. But the V6 is just so much better. And if i can afford one of these, I can darn well afford the petrol to keep it running. I just hope the next IS will be the full range and not limited like the ES.
AWD ES is coming really soon, we should see it in few months.
T
spwolf
AWD ES is coming really soon, we should see it in few months.
I really hope you're right! But then the question will be...will it come to Australia?

T