Lexus teased a new concept vehicle, set to debut in spring, that “illustrates our intentions for the future and marking the beginning of the next generation of Lexus.” The exact debut date is unknown, but it seems possible that this concept could be related to the one that was shown with the Direct4 all-wheel-drive announcement late last year.
In the announcement, Chief Branding Officer Koji Sato also mentions, “Furthermore, we will launch the first model under our new vision within this year, and we will continue to introduce new models next year and beyond. From here on as well, by being considerate of our customers around the world and engaging in car-making that exceeds their expectations, we will continue to take up the challenge of delivering happiness to all people who come into contact with Lexus. I look forward to sharing more with you soon.”
We lightened the photo to look for more details not initially seen in the concept photo. Many of the shapes seen here are different from current Lexus vehicles, or an evolution of what we’ve come to know. Perhaps most interesting is how “Lexus” is styled and spelled out on the back of the vehicle. Could this be a sign of larger brand changes?