Lexus is the highest ranked luxury manufacturer in the J.D. Power USA Automotive Brand Loyalty Study for the second year in a row, with 48% of buyers returning to purchase or lease another vehicle from the brand. Let’s see how Lexus ranked alongside its competitors:
The study used proprietary data to calculate whether an owner purchased the same brand after trading in an existing vehicle. Calculations are based on transaction data from June 2019 through May 2020 and include all model years traded in.
Discussion