This would be how you make the LM sell in western markets. A Lexus minivan would be a killer. I can't believe it hadn't crossed my mind before.
I realize there's no basis for the product (aside from them already having roughed in the lexus design elements, e.g. spindle grill), but this could be some sort of new luxury market niche. I can't think of anyone who does a really compelling, luxury minivan.
I'd say "RM" as i saw somewhere else, but this thing looks more LS than the LM.
Sometimes if nobody else is doing something, it might be a good idea to get to that space first. Sometimes nobody is in the space for a reason.
Mercedes tried this segment with the R-class, the execution was ok and it only lasted 7 years (a full cycle) and died.
The X-class launched in 2017 and media is already reporting it's death.
I think people just see pick ups and vans and say, that'll never be luxury, as they're perceived as working class vehicles. General consumers buy luxury to project that they're above those classes.
I think the case can be made for Lexus to enter other segments before the classic minivan segment. We're reportedly being told that a big Escalade fighter SUV is coming to Lexus and fulfill dealer desires, that would make much more sense for Lexus large SUV to be picking up celebrities than a minivan for the kids' weekend game.
