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Lexus March 2020 Sales Report

Lexus RX March 2020

USA

Lexus USA has reported 15,585 total sales for March 2020, a 42.5% decrease over last year — here’s the model-by-model breakdown:

MONTH Year to Date (*DSR)
2020 2019 % CHG* 2020 2019 % CHG*
IS 913 1,694 ‐41.8 2,712 3,884 ‐30.2
RC 169 422 ‐56.7 757 963 ‐21.4
ES 2,854 4,922 ‐37.4 9,247 11,390 ‐18.8
GS 173 394 ‐52.6 624 955 ‐34.7
LS 162 457 ‐61.7 801 1,404 ‐42.9
LC 56 141 ‐57.1 240 320 ‐25.0
LFA 0 0 0 2 3 ‐25
Total Cars 4,327 8,030 ‐41.8 14,383 18,919 ‐24.0
UX 984 1,776 ‐40.2 3,838 3,925 ‐2.2
NX 3,175 5,633 ‐39.1 11,309 13,775 ‐17.9
RX 5,534 10,967 ‐45.5 20,847 23,529 ‐11.4
GX 1,350 2,291 ‐36.4 5,122 5,429 ‐5.7
LX 215 552 ‐57.9 846 1,214 ‐30.3
Total Trucks 11,258 21,219 ‐42.7 41,962 47,872 ‐12.3
Total Sales 15,585 29,249 ‐42.5 56,345 66,791 ‐15.6

Please note, all percentages are calculated by the Daily Sales Rate (DSR), which takes into account the number of days in the month that dealerships could sell cars. March 2020 had 25 selling days, March 2019 had 27 selling days.

Joaquin Ruhi

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No surprise that Lexus sales dropped so much versus last year. All carmakers are going through this due to the Covid-19 pandemic.

Worth noting, though, is that January and February 2020 sales actually increased a bit versus those months in 2019, but then in March coronavirus came and wiped out those gains, and then some. And the Lexus USA Newsroom noted that 2 models did see increased sales during the first quarter of 2020 versus the same period in 2019: UX Hybrid (up 6%) and LS Hybrid (up 9.1%).
 
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No surprise that Lexus sales dropped so much versus last year. All carmakers are going through this due to the Covid-19 pandemic.

Worth noting, though, is that January and February 2020 sales actually increased a bit versus those months in 2019, but then in March coronavirus came and wiped out those gains, and then some. And the Lexus USA Newsroom noted that 2 models did see increased sales during the first quarter of 2020 versus the same period in 2019: UX Hybrid (up 6%) and LS Hybrid (up 9.1%).
Interesting that the UX and LS Hybrids went up...was it pent up demand? I'm looking at the deals, and it doesn't look too different from months before. IS is still the best lease deal of the lineup, obviously because its the oldest.

 

ssun30

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Surprised the number isn't close to zero. What kind of people dare go out buy cars these days!

Hope all the dealership employees are still getting paid full amount, although without commissions their income could see a huge drop.
 

Trexus

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UX (ZA10) sales so far in U.S.:

2018 - 453
2019 - 16,725
2020 - 3,838 YTD - January thru March, my projection 16,000
Total = 21,016

X1 sales since inception in U.S.:

First Generation X1 (E84)

2012 - 8,947
2013 - 26,512
2014 - 22,808
2015 - 14,420
Second Generation X1 (F48)
2016 - 27,812
2017 - 30,826
2018 - 29,060
2019 - 17,815
2020 - 4,133 YTD - January thru March
Total = 182,333

X2 (F39) sales since inception in U.S.:

2018 - 16,154
2019 - 11,293
2020 - 2,286 YTD - January thru March
Total = 29,733

GLA (X156) sales since inception in U.S.:

2014 - 6,884
2015 - 25,593
2016 - 24,545
2017 - 24,104
2018 - 24,136
2019 - 22,137
2020 - Mercedes hasn't release numbers at time of my post
Total = 127,399

Q3 (8U) sales since inception in U.S.:

2014 - 3,654
2015 - 13,229
2016 - 20,048
2017 - 20,633
2018 - 16,828
2019 - 14,822
2020 - 5,556 YTD - January thru March
Total = 94,770

QX30 sales since inception in U.S.:

2016 - 2,259
2017 - 14,093
2018 - 8,101
2019 - 3,229
2020 - 112 YTD - January thru March
Total = 27,794
 
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Ian Schmidt

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Surprised the number isn't close to zero. What kind of people dare go out buy cars these days!

Hope all the dealership employees are still getting paid full amount, although without commissions their income could see a huge drop.
People are even still buying and renting houses during this. My neighbor moved last weekend, which surprised me. Apparently the protocol is that the buyers come in a separate car from the realtor and the realtor waits outside the house and answers questions from a safe distance.
 

Trexus

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People are even still buying and renting houses during this. My neighbor moved last weekend, which surprised me. Apparently the protocol is that the buyers come in a separate car from the realtor and the realtor waits outside the house and answers questions from a safe distance.
Exactly. Here in California with the largest Lexus dealership (Longo Lexus) on the west coast they are still selling cars even though their sales floor is closed. They are selling cars online and delivering cars to their customers. Our economy has slowed down bigtime but hasn't completely stopped.
 

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NX (AZ10) sales so far in U.S.:

2014 - 2,927
2015 - 43,764
2016 - 54,884
2017 - 59,341
2018 - 62,079
2019 - 58,715
2020 - 11,309
Total = 293,019

X3 sales since inception in U.S.:

First Generation X3 (E83)

2004 - 34,604
2005 - 30,769
2006 - 31,291
2007 - 28,058
2008 - 17,622
2009 - 6,067
2010 - 6,075
Second Generation X3 (F25)
2011 - 27,793
2012 - 35,173
2013 - 30,623
2014 - 33,824
2015 - 31,924
2016 - 44,196
2017 - 40,691
Third Generation X3 (G01)
2018 - 61,351
2019 - 70,110
2020 - 10,614
Total = 540,785

X4 sales since inception in U.S.:

First Generation X4 (F26)

2014 - 2,653
2015 - 6,429
2016 - 4,989
2017 - 5,198
2018 - 4,323
Second Generation X4 (G02)
2019 - 8,758
2020 - 1,788
Total = 34,138

GLC sales since inception in U.S.:

1GLC (fka GLK) (X204)

2009 - 21,944
2010 - 20,946
2011 - 24,310
2012 - 29,364
2013 - 32,553
2014 - 35,000
2015 - 27,902
2GLC (X253/C253)
2016 - 47,872
2017 - 48,643
2018 - 69,727
2019 - 73,650
2020 - Mercedes hasn't released numbers at time of my post
Total = 431,916

Q5 sales since inception in U.S.:

1Q5 (8R)

2009 - 13,790
2010 - 23,518
2011 - 24,908
2012 - 28,671
2013 - 40,355
2014 - 42,420
2015 - 52,006
2016 - 49,550
2017 - 57,640
2Q5 (FY)
2018 - 69,978
2019 - 67,516
2020 - 9,959
Total = 480,311
 

maiaramdan

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Corona Edition!

Surprisingly, Lexus doing very well in Europe comparing to the European carmakers!
 

spwolf

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Corona Edition!

Surprisingly, Lexus doing very well in Europe comparing to the European carmakers!
Whole TMC is doing great with hybrid lineup. Expensive new Corolla has been a huge hit, C-HR continues to sell great, Rav4 is back in force and Yaris CUV will bring their sales levels to something unbelievable before.

UX is doing crazy, and NX and RX are doing well... even ES sold something. Next steps would be new CT and IS, and not sure what else for Europe.

On the other side, Europeans did not recover yet from WLTP and time for plugins and ev's is not there yet, so TMC has few years bring their A game with that and continue doing well.
 
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Whole TMC is doing great with hybrid lineup. Expensive new Corolla has been a huge hit, C-HR continues to sell great, Rav4 is back in force and Yaris CUV will bring their sales levels to something unbelievable before.

UX is doing crazy, and NX and RX are doing well... even ES sold something. Next steps would be new CT and IS, and not sure what else for Europe.

On the other side, Europeans did not recover yet from WLTP and time for plugins and ev's is not there yet, so TMC has few years bring their A game with that and continue doing well.
We'll how the virus affected sales....
 

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Update of RX sales:

1RX (XU10)

1999 - 90,338
2000 - 89,864
2001 - 77,426
2002 - 72,963
2003 - 92,366
2RX (XU30)
2004 - 106,531
2005 - 108,775
2006 - 108,348
2007 - 103,340
2008 - 84,181
2009 - 93,379
3RX (AL10)
2010 - 95,790
2011 - 82,595
2012 - 95,381
2013 - 103,920
2014 - 107,490
2015 - 100,610
4RX (AL20)
2016 - 109,435
2017 - 108,307
2018 - 111,641
2019 - 111,036
2020 - 20,847 YTD - January thru March, my projection 112,000
Total = 2,074,563

GLE sales since inception in U.S.:

1GLE (fka ML Class) (W163)

1998 - Sales Data Not Available
1999 - Sales Data Not Available
2000 - Sales Data Not Available
2001 - 45,655
2002 - 39,679
2003 - 30,017
2004 - 25,681
2005 - 34,959
2GLE (fka ML Class) (W164)
2006 - 31,632
2007 - 33,879
2008 - 34,320
2009 - 25,799
2010 - 29,689
2011 - 35,835
3GLE (W166)
2012 - 38,101
2013 - 41,326
2014 - 46,726
2015 - 53,217
2016 - 51,791
2017 - 54,595
2018 - 46,010
2019 - 49,980
4GLE (W167)
2020 - 52,000 My Projection
Total = 748,891 + 52,000 = 800,891
 

Trexus

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Update of GX sales:

1GX (J120)
2002 - 2,190
2003 - 31,376
2004 - 35,420
2005 - 34,339
2006 - 25,454
2007 - 23,035
2008 - 15,759
2009 - 6,235
2GX (J150)
2010 - 16,450
2011 - 11,609
2012 - 11,039
2013 - 12,136
2014 - 22,685
2015 - 25,212
2016 - 25,148
2017 - 27,190
2018 - 26,724
2019 - 25,945
2020 - 5,122 - YTD January thru March My projection 26,000
2021 - 25,000 My projection
2022 - 22,500 My projection
3GX
2023 - 26,000 My projection
Total 383,068 + 99,500 = 482,568

Lexus should also bring in a 2 row GX as well which would be at a lower price point and have more cargo room than the 3 row GX. Bring in a diesel variant, a hybrid (GX 500h) and a GX 570 as well. This would also increase sales as well. F Sport the GX as well...and bring in Android Auto and more USB's...
 

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Update of LX sales:

1LX (J80)

1996 - 5,398
1997 - 9,186
2LX (J100)
1998 - 6,465
1999 - 14,723
2000 - 14,732
2001 - 9,320
2002 - 9,231
2003 - 9,193
2004 - 9,846
2005 - 8,555
2006 - 5,595
2007 - 2,468
3LX (J200)
2008 - 7,915
2009 - 3,616
2010 - 3,983
2011 - 3,167
2012 - 5,005
2013 - 4,625
2014 - 4,052
2015 - 3,884
2016 - 5,707
2017 - 6,004
2018 - 4,753
2019 - 4,718
2020 - 846 YTD - January thru March, my projection 4,800
Total = 162,987

X7 (G07) sales since inception in U.S.:

2019 - 21,574
2020 - 4,582
Total = 26,156

GLS sales since inception in U.S.:

1GLS (fka GL) (X164)

2006 - 18,776
2007 - 26,396
2008 - 23,328
2009 - 15,012
2010 - 19,943
2011 - 25,139
2012 - 26,042
2GLS (166)
2013 - 29,912
2014 - 26,597
2015 - 27,707
2016 - 30,442
2017 - 32,248
2018 - 21,973
2019 - 22,225
3GLS (X167)
2020 - 28,000 My projection
Total = 345,740 + 28,000 = 373,740
 

Joaquin Ruhi

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According to Automotive News, here are the Top 5 luxury brands by sales in the U.S. for the first quarter 2020:

1) Mercedes-Benz: 67,746 vehicles (excluding commercial vans) (-4.8% vs 1st quarter 2019)
2) BMW: 59,455 vehicles (-15% vs 1st quarter 2019)
3) Lexus: 56,345 vehicles (-16% vs 1st quarter 2019)
4) Audi: 41,367 vehicles (-14% vs 1st quarter 2019)
5) Cadillac: 30,325 vehicles (-16% vs 1st quarter 2019)
 

mikeavelli

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According to Automotive News, here are the Top 5 luxury brands by sales in the U.S. for the first quarter 2020:

1) Mercedes-Benz: 67,746 vehicles (excluding commercial vans) (-4.8% vs 1st quarter 2019)
2) BMW: 59,455 vehicles (-15% vs 1st quarter 2019)
3) Lexus: 56,345 vehicles (-16% vs 1st quarter 2019)
4) Audi: 41,367 vehicles (-14% vs 1st quarter 2019)
5) Cadillac: 30,325 vehicles (-16% vs 1st quarter 2019)
Audi I thought was closer....Shocked Caddy is in 5th passing Acura again....
 

mikeavelli

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Pretty interesting the NX was the #1 seller in the first quarter of 2020 and its the oldest CUV here. The QX50 has been an absolute disaster.

EDIT- Sorry forgot GLC, thanks F1 Silver Arrows...the GLC was first and it should be, hell of a CUV.... NX still did amazing at second.

GLC- 13,098
NX 11,309
RDX 11,153
X3 10,614
Q5 9,959
XT5 9,023
Nautilus 5,245
XC60 5,569
QX50 4,170
 
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ssun30

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Pretty interesting the NX was the #1 seller in the first quarter of 2020 and its the oldest CUV here. The QX50 has been an absolute disaster.
They invested a ridiculous amount of money into the most complex ICE ever mass-produced. Yet it is put into a trash product.
 
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