Lexus has released a report looking at the future of luxury in the USA:
As part of ongoing efforts to exceed expectations, Lexus commissioned a study of more than 3,200 Americans from Gen Z to Baby Boomers. According to the study, exceptional experiences and quality top the list of demands. But new must haves have also entered into Americans’ future luxury expectations, including time for the occasional “digital detox,” a desire to be unique and an increased focus on wellness.
To be sure, this is focused on the entire luxury landscape, with no direct bearing on Lexus or its future plans. There’s also a section where those surveyed go all science-fiction and talk about 2050:
The full report can be downloaded from Lexus — it’s an curious document, with some real insight into where luxury will go in the future. Now, if I could just figure out why Lexus released it at all.
