Lexus Ranks Highest for Luxury Brand Loyalty in the USA

Lexus was the highest ranked luxury manufacturer in the inaugural J.D. Power USA Automotive Brand Loyalty Study, with 47.6% of buyers returning to purchase or lease another vehicle. Let’s see how Lexus ranked alongside its competitors:

Lexus Brand Loyalty

The study used proprietary data to calculate whether an owner purchased the same brand after trading in an existing vehicle. Calculations are based on transaction data from June 2018 through May 2019 and include all model years traded in.