June 2019 Sales Report

You wrote "April 2019" not "June." Just letting you know lol

The new NX just couldn't come any sooner. It's losing so badly to the X3 and GLC. But I guess whatever they lose in U.S. they make up in China so there's no pressure to accelerate work there. But seriously, always being almost two years behind the parent company in new models is just bad.

UX sales so far in U.S.:

2018 - 453
2019 - 7,969 YTD - Jan thru June, my projection 15,000 (I believe Lexus projected sales of UX is 17,000)
Total = 8,422

X1 sales since inception in U.S.:

2012 - 8,947
2013 - 26,512
2014 - 22,808
2015 - 14,420
2016 - 27,812
2017 - 30,826
2018 - 29,060
2019 - 8,136 YTD - Jan thru June (This particular month (June 2019) only sold 3 X1's, not sure if this is correct but it came from BMW.
Total = 168,521

GLA sales since inception in U.S.:

2014 - 6,884
2015 - 25,593
2016 - 24,545
2017 - 24,104
2018 - 24,136
2019 - 10,598 YTD - Jan thru June
Total = 115,860

Q3 sales since inception in U.S.:

2014 - 3,654
2015 - 13,229
2016 - 20,048
2017 - 20,633
2018 - 16,828
2019 - 432 YTD - Jan thru June
Total = 74,824

QX30 sales since inception in U.S.:

2016 - 2,259
2017 - 14,093
2018 - 8,101
2019 - 2,449 YTD - Jan thru June
Total = 26,902

Update of RX sales:

2RX
2004 - 106,531
2005 - 108,775
2006 - 108,348
2007 - 103,340
2008 - 84,181
2009 - 93,379
3RX
2010 - 95,790
2011 - 82,595
2012 - 95,381
2013 - 103,920
2014 - 107,490
2015 - 100,610
4RX
2016 - 109,435
2017 - 108,307
2018 - 111,641
2019 - 48,061 YTD - January thru June, Projected 109,000 - 112,000
Total = 1,567,784

The RX is very successful and can't think of anything to improve it. There are already a 2 row and 3 row RX. Maybe introduce an electric version of the RX such as the RX 400e...but how many people will actually purchase an electric RX? I think the hybrid RX is just fine.

Update of GX sales:

1GX
2002 - 2,190
2003 - 31,376
2004 - 35,420
2005 - 34,339
2006 - 25,454
2007 - 23,035
2008 - 15,759
2009 - 6,235
2GX
2010 - 16,450
2011 - 11,609
2012 - 11,039
2013 - 12,136
2014 - 22,685
2015 - 25,212
2016 - 25,148
2017 - 27,190
2018 - 26,724
2019 - 10,971 YTD - January thru June, Projected 26,100
2020 - Projected 27,000
2021 - Projected 25,000
2022 - Projected 22,500
3GX
2023 - Projected 26,000
Total 362,972 + 100,500 = 463,472

Lexus should also bring in a 2 row GX as well which would be at a lower price point and have more cargo room than the 3 row GX. This would also increase sales as well. Bring in an F Sport GX as well...

LC sales so far in U.S.:

2017 - 2,487
2018 - 1,979
2019 - 668 YTD - Jan thru June, my projection 1,500 (Not sure what Lexus has projected sales of LC)
Total = 5,134

8 Series sales since inception in U.S.:

2018 - 223
2019 - 1,522 YTD - Jan thru June
Total = 1,745

Thanks for the data Trexus. Wow the current RX is a huge hit. Initial LC projects were I think 4000 a year which was very courageous.

The RX is still both practical and entertaining to drive, although it's definitely showing its age. Can't wait for the TNGA version.

mikeavelli said:

Thanks for the data Trexus. Wow the current RX is a huge hit. Initial LC projects were I think 4000 a year which was very courageous.

Click to expand...

You're welcome! The RX is definitely a huge hit and should ride better under the TNGA platform. Lexus could do more with the RX but Lexus takes it's time and all we can do is wait.

As for the LC that 4K/year projection from Lexus was a bit aggressive. LC convertible and LC F is coming and that should bump up sales a bit. The LC is definitely a beautiful car inside and especially out. Lexus could also bring out a 4 door LC and that would rock...

LC 500
LC 500h
LC 500 (convertible)
LC 500h (convertible)
LC 500 (4 door coupe)
LC 500h (4 door coupe)
LC F

Worth throwing in here is Lexus Europe's first half-2019 sales report:

NEW UX AND ES DRIVE LEXUS SALES GROWTH

• Lexus Europe(1) sold 40,450 vehicles in the first half of 2019, an increase of 5% vs. last year
• Self-charging hybrid vehicles represented 95% of sales in Western and Central Europe
• Sales increase led by newly launched UX compact crossover and ES luxury sedan

Lexus continued growing at a steady pace in Europe in the first half of 2019. In a slightly decreasing premium market (-2%), Lexus sales have increased by 5% to reach 40,450 units. Significant growth was recorded in several key markets, such as Italy (+51%), Germany (+33%), Spain (+19%), Poland (+13%), France (+12%) and the UK (+8%).

This sales growth is driven by the launch of two brand new models: the UX compact crossover and the ES luxury sedan. After just 5 months of sales, the UX already achieved 8,532 sales, confirming positive market response to Lexus’ first entry in the fast growing premium compact crossover segment.

The strongest sales increase is achieved by ES (+387%, reaching 3,012 units), following market introduction of the new generation model in the whole of Europe(2) at the end of 2018.

With 28,006 self-charging hybrid vehicles sold in Europe in the first half of 2019 (+17% vs. Jan-Jun 2018), Lexus is a leading player in electrification. Self-charging hybrids represent 95% of Lexus sales in Western and Central Europe.
Lexus’ mid-size SUV, the NX, remains the brand’s best seller in Europe with 11,699 units. RX sales reached 8,382 units.

(1) Lexus Europe sales include the European Union countries, Norway, Iceland and Switzerland, as well as the following Eastern markets: Russia, Ukraine, Kazakhstan, Caucasus region, Turkey and Israel.
(2) The previous generation ES was only sold in Russia and other Eastern markets.

https://newsroom.lexus.eu/new-ux-and-es-drive-lexus-sales-growth/

UX really is showing how wrong I was about being a bit pricey... I do reckon, it has an amazing build quality and materials but still, it can be more expensive than an IS300h/RC300h some variants of NX300h/ES300h which to me is too much for a lower segment...

It should have an amazing profit margin