Lexus Announces 65-Foot Flagship Luxury Yacht


Lexus has added to its flagship lineup in a most unexpected way with the introduction of the LY 650, a 65-foot yacht that stands as the “first production maritime expression of Lexus design language, L-finesse”.

Powered by twin Volvo IPS 1200 engines, the yacht has been built in partnership with the Marquis-Larson Boat Group in Pulaski, Wisconsin.

The first completed Lexus LY 650 is expected to be finished in the second half of 2019 and will make its global debut late in the year. Below is the full press release.


  • 65-foot Lexus yacht joins the LS sedan, LX SUV and LC coupé as the fourth Lexus flagship
  • Lexus LY 650 is the first production maritime expression of Lexus design language, L-finesse
  • Exploration into non-automotive ventures continues beyond Lexus involvement in culinary, film, design and other select luxury lifestyle experiences

Crafting amazing automobiles is something Lexus has pursued relentlessly, as evidenced by the beautiful hand-pleated door panels in the LS 500 or the complex paint process, inspired by the morpho butterfly, that results in dazzling Structural Blue. And crafting every touch point around the Lexus brand is an opportunity Lexus continues to seize. This maritime application is another proof point in Lexus’ storied history of exploring new frontiers both inside and outside the automotive industry.

Lexus continually evaluates what constitutes a luxury experience and has, as a result, ventured into the worlds of culinary, design, film, and more as alternative opportunities to interact with the brand. Driven by Lexus International President, Yoshihiro Sawa’s vision of Lexus as a brand that, “explores new ways to deliver innovative and amazing experiences for our guests,” Lexus has partnered with some of the world’s finest purveyors of experience to further celebrate the phrase, Experience Amazing.

And now, Lexus returns to the water with its next expression of a Lexus yacht in the form of the LY 650. Bearing the most contemporary expression of Lexus design language, L-finesse, applied beyond the world of automobiles, the production LY 650 picks up where the stunning Lexus Sport Yacht Concept left off.

LEXUS TAKUMI MEET MARQUIS-LARSON CRAFTSPEOPLE

Encouraged by the robust public interest in the Lexus Sport Yacht Concept, a follow-up maritime effort was fueled by Executive Vice President; Shigeki Tomoyama’s desire to, “present a dream-like vision of the luxury lifestyle; one where the Lexus Yacht expands the potential of Lexus mobility to the ocean.” Making this dream-like vision a reality, Marquis-Larson Boat Group was selected to build, sell and service the next Lexus yacht based largely on their extensive experience with bespoke boat building and their proven capability, confirmed by their work bringing the Lexus Sport Yacht Concept to life.

Based in Pulaski, WI, Marquis-Larson is the ideal partner to bring the second chapter of Lexus yacht design to fruition with their thorough blend of artisanal craftsmanship, modern technology and inspired design. Complementing Lexus’ renowned heritage of Takumi craftspeople who are supremely skilled in their roles, Marquis’ craftsmanship backbone is clearly demonstrated by their masterful boat builders, many of whom have been with the company for 30 years.

L-FINESSE SEAMLESSLY TRANSITIONS FROM AUTOMOTIVE TO MARITIME APPLICATIONS

Several of the most attractive features from the 42-foot concept have made their way onto the LY 650. In 65-foot overall length, 19-foot beam form, the newest Lexus yacht has a distinguished style found in the strong, pronounced bow, curved deck accents and accentuated aft hips. Viewed from the profile, the elegant rise and fall of the yacht’s distinctly Lexus roofline flows into rising, broad hips of the rear section.

UPCOMING MILESTONES AND CONTACT INFORMATION

The first completed Lexus LY 650 is expected to be finished in the second half of 2019 and will make its global debut late in the year. Parties interested in gathering additional information or inquiring about the purchase of a Lexus LY 650, please contact:

Matthew Vetzner
Vice President of Marketing, Marquis-Larson Boat Group
+1 920.822.3214

mvetzner@marquis-larson.com

SPECIFICATIONS (preliminary values)

  • Overall length 65’5” (19.96 m)
  • Beam (width) 18’8” (5.72 m)
  • Engines Volvo IPS 1200 (Volvo IPS 1350)
  • Fuel Capacity 1,000 gal (3,785 l)
  • Water Capacity 225 gal (852 l)
  • Hold Tank Capacity 170 gal (643 l)
  • Staterooms 3
  • Heads 3
  • Sleeps 6
Features
Comments
For the people who wanted Lexus to make something more expensive than the LS and LC, their ship has literally come in :D
For the people who wanted Lexus to make something more expensive than the LS and LC, their ship has literally come in :D
For the people who wanted Lexus to make something more expensive than the LS and LC, their ship has literally come in :D
This article from Daily Kanban is interesting:

Don’t expect rows of Lexus yachts floating out of an assembly line. Annual industry volume for 60+ft pleasure boats is a few hundred. They go for a few million on up. They also are alarmingly cyclical. The Wall Street tycoon who has everything buys boat of that size only once other avenues of spending money have been exhausted. Once the stock market turns, the boats flood Boattrader.com. Boats of that size usually have a crew. Many pleasure boat makers have been bankrupt at some point.

“The main goal is not the number of boats,” said Tomoyama, but the enhancement of the brand. Other carmakers have similar ideas. There is an Aston Martin speedboat, there is a wet Bugatti, and there is a race boat made for Daimler’s performance-offshoot AMG.
This article from Daily Kanban is interesting:

Don’t expect rows of Lexus yachts floating out of an assembly line. Annual industry volume for 60+ft pleasure boats is a few hundred. They go for a few million on up. They also are alarmingly cyclical. The Wall Street tycoon who has everything buys boat of that size only once other avenues of spending money have been exhausted. Once the stock market turns, the boats flood Boattrader.com. Boats of that size usually have a crew. Many pleasure boat makers have been bankrupt at some point.

“The main goal is not the number of boats,” said Tomoyama, but the enhancement of the brand. Other carmakers have similar ideas. There is an Aston Martin speedboat, there is a wet Bugatti, and there is a race boat made for Daimler’s performance-offshoot AMG.
This article from Daily Kanban is interesting:

Don’t expect rows of Lexus yachts floating out of an assembly line. Annual industry volume for 60+ft pleasure boats is a few hundred. They go for a few million on up. They also are alarmingly cyclical. The Wall Street tycoon who has everything buys boat of that size only once other avenues of spending money have been exhausted. Once the stock market turns, the boats flood Boattrader.com. Boats of that size usually have a crew. Many pleasure boat makers have been bankrupt at some point.

“The main goal is not the number of boats,” said Tomoyama, but the enhancement of the brand. Other carmakers have similar ideas. There is an Aston Martin speedboat, there is a wet Bugatti, and there is a race boat made for Daimler’s performance-offshoot AMG.
The Champagne Gold color chosen for the Lexus yatch concept last year now makes sense with the context of the LF-1 concept. #elevate
The Champagne Gold color chosen for the Lexus yatch concept last year now makes sense with the context of the LF-1 concept. #elevate
The Champagne Gold color chosen for the Lexus yatch concept last year now makes sense with the context of the LF-1 concept. #elevate
Axel
Too much effort into something that not going to be produced
you thought wrong lol...
Axel
Too much effort into something that not going to be produced
you thought wrong lol...
Axel
Too much effort into something that not going to be produced
you thought wrong lol...
So dope!!!!
So dope!!!!
So dope!!!!
Axel
Too much effort into something that not going to be produced
Just wanted to take the time to point out and laugh at this post.

Great effort by Lexus. My gut feeling was that they were going to make something out of the concept and I'm happy that they are making it even bigger, wow!
Axel
Too much effort into something that not going to be produced
Just wanted to take the time to point out and laugh at this post.

Great effort by Lexus. My gut feeling was that they were going to make something out of the concept and I'm happy that they are making it even bigger, wow!
Axel
Too much effort into something that not going to be produced
Just wanted to take the time to point out and laugh at this post.

Great effort by Lexus. My gut feeling was that they were going to make something out of the concept and I'm happy that they are making it even bigger, wow!
That yacht would be where lexus show out on their luxury touch.
That yacht would be where lexus show out on their luxury touch.
That yacht would be where lexus show out on their luxury touch.
From Bloomberg:

Toyota Motor Corp.’s premium brand plans to start selling a 65-foot (20-meter) ultra-luxury yacht in the U.S. in the second half of next year. The vessel, announced at a boat show last week in Yokohama, will have room for 15 guests, three bedrooms with their own washrooms, plus separate quarters for crew. Executive Vice President Shigeki Tomoyama wouldn’t reveal the boat’s price, but said it will be comparable to others in its class. (Sunseeker’s 66-foot Manhattan goes for about $3 million.)
From Bloomberg:

Toyota Motor Corp.’s premium brand plans to start selling a 65-foot (20-meter) ultra-luxury yacht in the U.S. in the second half of next year. The vessel, announced at a boat show last week in Yokohama, will have room for 15 guests, three bedrooms with their own washrooms, plus separate quarters for crew. Executive Vice President Shigeki Tomoyama wouldn’t reveal the boat’s price, but said it will be comparable to others in its class. (Sunseeker’s 66-foot Manhattan goes for about $3 million.)
From Bloomberg:

Toyota Motor Corp.’s premium brand plans to start selling a 65-foot (20-meter) ultra-luxury yacht in the U.S. in the second half of next year. The vessel, announced at a boat show last week in Yokohama, will have room for 15 guests, three bedrooms with their own washrooms, plus separate quarters for crew. Executive Vice President Shigeki Tomoyama wouldn’t reveal the boat’s price, but said it will be comparable to others in its class. (Sunseeker’s 66-foot Manhattan goes for about $3 million.)
Now that I think of it, two decades ago Toyota to did sell boats here as "Toyota Marine Sports", with their Epic line; it lasted about 3 years.

http://www.epicmarine.com/history.html

I didn't realize that they got back in the business with their lineup of Ponam boats with Land Cruiser engines. The insides are pretty nice, I wonder if TMC considered just rebadging them as Lexuses instead, since they don't seem to be sold outside of Japan.

https://jalopnik.com/toyota-built-a-275-000-boat-and-we-kind-of-love-it-1645832555
Now that I think of it, two decades ago Toyota to did sell boats here as "Toyota Marine Sports", with their Epic line; it lasted about 3 years.

http://www.epicmarine.com/history.html

I didn't realize that they got back in the business with their lineup of Ponam boats with Land Cruiser engines. The insides are pretty nice, I wonder if TMC considered just rebadging them as Lexuses instead, since they don't seem to be sold outside of Japan.

https://jalopnik.com/toyota-built-a-275-000-boat-and-we-kind-of-love-it-1645832555
Now that I think of it, two decades ago Toyota to did sell boats here as "Toyota Marine Sports", with their Epic line; it lasted about 3 years.

http://www.epicmarine.com/history.html

I didn't realize that they got back in the business with their lineup of Ponam boats with Land Cruiser engines. The insides are pretty nice, I wonder if TMC considered just rebadging them as Lexuses instead, since they don't seem to be sold outside of Japan.

https://jalopnik.com/toyota-built-a-275-000-boat-and-we-kind-of-love-it-1645832555

K