Features

Lexus Announces 65-Foot Flagship Luxury Yacht

Lexus LY 650 Yacht

Lexus has added to its flagship lineup in a most unexpected way with the introduction of the LY 650, a 65-foot yacht that stands as the “first production maritime expression of Lexus design language, L-finesse”.

Powered by twin Volvo IPS 1200 engines, the yacht has been built in partnership with the Marquis-Larson Boat Group in Pulaski, Wisconsin.

The first completed Lexus LY 650 is expected to be finished in the second half of 2019 and will make its global debut late in the year. Below is the full press release.


  • 65-foot Lexus yacht joins the LS sedan, LX SUV and LC coupé as the fourth Lexus flagship
  • Lexus LY 650 is the first production maritime expression of Lexus design language, L-finesse
  • Exploration into non-automotive ventures continues beyond Lexus involvement in culinary, film, design and other select luxury lifestyle experiences

Crafting amazing automobiles is something Lexus has pursued relentlessly, as evidenced by the beautiful hand-pleated door panels in the LS 500 or the complex paint process, inspired by the morpho butterfly, that results in dazzling Structural Blue. And crafting every touch point around the Lexus brand is an opportunity Lexus continues to seize. This maritime application is another proof point in Lexus’ storied history of exploring new frontiers both inside and outside the automotive industry.

Lexus continually evaluates what constitutes a luxury experience and has, as a result, ventured into the worlds of culinary, design, film, and more as alternative opportunities to interact with the brand. Driven by Lexus International President, Yoshihiro Sawa’s vision of Lexus as a brand that, “explores new ways to deliver innovative and amazing experiences for our guests,” Lexus has partnered with some of the world’s finest purveyors of experience to further celebrate the phrase, Experience Amazing.

And now, Lexus returns to the water with its next expression of a Lexus yacht in the form of the LY 650. Bearing the most contemporary expression of Lexus design language, L-finesse, applied beyond the world of automobiles, the production LY 650 picks up where the stunning Lexus Sport Yacht Concept left off.

LEXUS TAKUMI MEET MARQUIS-LARSON CRAFTSPEOPLE

Encouraged by the robust public interest in the Lexus Sport Yacht Concept, a follow-up maritime effort was fueled by Executive Vice President; Shigeki Tomoyama’s desire to, “present a dream-like vision of the luxury lifestyle; one where the Lexus Yacht expands the potential of Lexus mobility to the ocean.” Making this dream-like vision a reality, Marquis-Larson Boat Group was selected to build, sell and service the next Lexus yacht based largely on their extensive experience with bespoke boat building and their proven capability, confirmed by their work bringing the Lexus Sport Yacht Concept to life.

Based in Pulaski, WI, Marquis-Larson is the ideal partner to bring the second chapter of Lexus yacht design to fruition with their thorough blend of artisanal craftsmanship, modern technology and inspired design. Complementing Lexus’ renowned heritage of Takumi craftspeople who are supremely skilled in their roles, Marquis’ craftsmanship backbone is clearly demonstrated by their masterful boat builders, many of whom have been with the company for 30 years.

L-FINESSE SEAMLESSLY TRANSITIONS FROM AUTOMOTIVE TO MARITIME APPLICATIONS

Several of the most attractive features from the 42-foot concept have made their way onto the LY 650. In 65-foot overall length, 19-foot beam form, the newest Lexus yacht has a distinguished style found in the strong, pronounced bow, curved deck accents and accentuated aft hips. Viewed from the profile, the elegant rise and fall of the yacht’s distinctly Lexus roofline flows into rising, broad hips of the rear section.

UPCOMING MILESTONES AND CONTACT INFORMATION

The first completed Lexus LY 650 is expected to be finished in the second half of 2019 and will make its global debut late in the year. Parties interested in gathering additional information or inquiring about the purchase of a Lexus LY 650, please contact:

Matthew Vetzner
Vice President of Marketing, Marquis-Larson Boat Group
+1 920.822.3214

mvetzner@marquis-larson.com

SPECIFICATIONS (preliminary values)

  • Overall length 65’5” (19.96 m)
  • Beam (width) 18’8” (5.72 m)
  • Engines Volvo IPS 1200 (Volvo IPS 1350)
  • Fuel Capacity 1,000 gal (3,785 l)
  • Water Capacity 225 gal (852 l)
  • Hold Tank Capacity 170 gal (643 l)
  • Staterooms 3
  • Heads 3
  • Sleeps 6
Comments
Tragic Bronson
Did you guys dress the part?
This murdered me.

Have to say, the yacht was a very cool launch and part of a very interesting event. I'm writing up my coverage, and I can safely say it won't be for everyone -- Lexus went all-out for a very specific audience, and I think it was excellent.
R
  • R
    RAL
  • January 14, 2017
Tragic Bronson
Did you guys dress the part?
Don's hair needs to be red ...
R
  • R
    RAL
  • January 14, 2017
Tragic Bronson
Did you guys dress the part?
Don's hair needs to be red ...
Paul Williamsen was explaining the engine to me so I decided to start recording! You get some cool inside info on what they did to make this work.

Paul Williamsen was explaining the engine to me so I decided to start recording! You get some cool inside info on what they did to make this work.

mikeavelli
The Lexus Sport Yacht Concept will then make its way to California then off to Japan.
Indeed, it has already arrived in Japan, where Forbes' (and sometime Kaizen Factor Asia Editor) Bertel Schmitt received his own invitation to check out the Lexus Sports Yacht. The most notable revelation: while the current 42-foot one-off is not bound for production, a larger 60-foot superyacht version, with more powerful engines, may well be built. The article even includes a rendering of what that might look like:

https://www.forbes.com/sites/bertel...m-toyota-guns-for-the-big-boats/#10a80c8d2d74
mikeavelli
The Lexus Sport Yacht Concept will then make its way to California then off to Japan.
Indeed, it has already arrived in Japan, where Forbes' (and sometime Kaizen Factor Asia Editor) Bertel Schmitt received his own invitation to check out the Lexus Sports Yacht. The most notable revelation: while the current 42-foot one-off is not bound for production, a larger 60-foot superyacht version, with more powerful engines, may well be built. The article even includes a rendering of what that might look like:

https://www.forbes.com/sites/bertel...m-toyota-guns-for-the-big-boats/#10a80c8d2d74
krew [​IMG]

A report suggests Lexus will proceed with 60-foot yacht based on recent concept.
View the original article post
krew [​IMG]

A report suggests Lexus will proceed with 60-foot yacht based on recent concept.
View the original article post
If they retire the GX and GS to build a MF'ing yacht, I'm going to become a Kia fanboy. Mark my words.

If they retire the GX and GS to build a MF'ing yacht, I'm going to become a Kia fanboy. Mark my words.

This is so exciting. And when Lexus decides there will be a Superyacht. It means more LUXURY to be considering. I just can't wait for this.
This is so exciting. And when Lexus decides there will be a Superyacht. It means more LUXURY to be considering. I just can't wait for this.
Gotta have a spindle grille then.
Gotta have a spindle grille then.
When Lexus built the 60 foot and then said...
When Lexus built the 60 foot and then said...
That is a beautiful rendering.....
That is a beautiful rendering.....
krew [​IMG]

To be sailing the waterways before the 2020 Olympics in Tokyo.
View the original article post
krew [​IMG]

To be sailing the waterways before the 2020 Olympics in Tokyo.
View the original article post
Toyota's marine division would handle the engineering so it's not like building this would prevent them from making a new GS F or something. I say if they can make it look that good, go for it. And offer a program where you can get your new Lexus delivered somewhere on the coast and take a ride on the boat.
Toyota's marine division would handle the engineering so it's not like building this would prevent them from making a new GS F or something. I say if they can make it look that good, go for it. And offer a program where you can get your new Lexus delivered somewhere on the coast and take a ride on the boat.
M
I think this goes along with Lexus recent venture into becoming more of a "luxury lifestyle" brand rather than just a luxury car brand. It started 4-5 years back when Lexus introduced their Intersect by Lexus multi-use lounge in Tokyo, Dubai, and New York (speaking of which, has the NY one opened yet?) And then again with their short films, Lexus Design Awards, Lexus carbon fiber bikes, and then these uber-luxurious yatchs.

To me, they are making all the right moves with these marketing efforts. Their sedan tiers strategy on the other hand...
M
I think this goes along with Lexus recent venture into becoming more of a "luxury lifestyle" brand rather than just a luxury car brand. It started 4-5 years back when Lexus introduced their Intersect by Lexus multi-use lounge in Tokyo, Dubai, and New York (speaking of which, has the NY one opened yet?) And then again with their short films, Lexus Design Awards, Lexus carbon fiber bikes, and then these uber-luxurious yatchs.

To me, they are making all the right moves with these marketing efforts. Their sedan tiers strategy on the other hand...
C
mordecai
I think this goes along with Lexus recent venture into becoming more of a "luxury lifestyle" brand rather than just a luxury car brand. It started 4-5 years back when Lexus introduced their Intersect by Lexus multi-use lounge in Tokyo, Dubai, and New York (speaking of which, has the NY one opened yet?) And then again with their short films, Lexus Design Awards, Lexus carbon fiber bikes, and then these uber-luxurious yatchs.

To me, they are making all the right moves with these marketing efforts. Their sedan tiers strategy on the other hand...

I agree. I think this is Toyota Motor Corp's means to diversify their luxury portfolio where cars in 20 years may very well be a commodity.
C
mordecai
I think this goes along with Lexus recent venture into becoming more of a "luxury lifestyle" brand rather than just a luxury car brand. It started 4-5 years back when Lexus introduced their Intersect by Lexus multi-use lounge in Tokyo, Dubai, and New York (speaking of which, has the NY one opened yet?) And then again with their short films, Lexus Design Awards, Lexus carbon fiber bikes, and then these uber-luxurious yatchs.

To me, they are making all the right moves with these marketing efforts. Their sedan tiers strategy on the other hand...

I agree. I think this is Toyota Motor Corp's means to diversify their luxury portfolio where cars in 20 years may very well be a commodity.
very impressive. I must add that all of your posts were as much fun to read as the original post about the event. a Nice entertainment to start my day! thanks Mike for the videos!
very impressive. I must add that all of your posts were as much fun to read as the original post about the event. a Nice entertainment to start my day! thanks Mike for the videos!
D
Well, since all these Paris Accord mongrels (Imo it is happening, but Im no nut) been crying. Won't be long before all cars are banned from traffic. Next phase is the ocean & the skies. Lexus yacht & plane. I'm in!

D
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