Lexus USA has released two commercials for the all-new seventh-generation ES sedan:
Lexus USA vice-president of marketing Cooper Ericksen spoke to Media Post about the new spots:
Themed, “A Product of Mastery” from AOR Team One, the hero TV spot, “Stolen,” reimagines a classic heist with a cinematic search for a “stolen” vehicle. It features a male voiceover, ending with Lexus spokeswoman actress Minnie Driver giving the “Experience Amazing” brand tagline.
“Using a different voiceover allowed us the element of surprise, where viewers aren’t sure if they’re watching an upcoming trailer for a Hollywood thriller or a Lexus spot,” Cooper Ericksen, Lexus vice president of marketing.
The 2019 ES sedan is now available at Lexus dealerships across the USA, with the online configurator now live on the Lexus website.
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