Lexus Europe Aims at 100,000 Annual Sales by 2020

Posted by Kevin on August 7th, 2018

Lexus is targeting a European sales goal of 100,000 vehicles by 2020, according to a report from AutoCar.

This would equal a 25% increase over last year’s total of 75,000 vehicles sold — reaching 100k would require a 10% jump in sales every year for the next three years. This may seem an ambitious goal, but the upcoming UX subcompact crossover is likely to fill most of the potential growth.

In the first six months of this year, Lexus Europe has sold 38,543 vehicles and are currently on track for a 7% overall increase.

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Comments
peterharvey
mediumhot
Lexus needs to play Acura game in EU if they want sales numbers. Essentially this means they need cheaper models with up to 2.0 liter engines both petrol and hybrid. I strongly believe 2.5 hybrid limits their sales quite a bit, it's a big engine for some critical markets but yet they do not get the performance over bigger fees compared to 2.0 turbo diesels which are cheaper to register each year with same fuels efficiency and better mid acceleration.

UX will show how sales can grow quite significantly.
I thought hybrids weren't as good with small capacity turbos?
Do the Germans have any turbo hybrids?
peterharvey
mediumhot
Lexus needs to play Acura game in EU if they want sales numbers. Essentially this means they need cheaper models with up to 2.0 liter engines both petrol and hybrid. I strongly believe 2.5 hybrid limits their sales quite a bit, it's a big engine for some critical markets but yet they do not get the performance over bigger fees compared to 2.0 turbo diesels which are cheaper to register each year with same fuels efficiency and better mid acceleration.

UX will show how sales can grow quite significantly.
I thought hybrids weren't as good with small capacity turbos?
Do the Germans have any turbo hybrids?
peterharvey
mediumhot
Lexus needs to play Acura game in EU if they want sales numbers. Essentially this means they need cheaper models with up to 2.0 liter engines both petrol and hybrid. I strongly believe 2.5 hybrid limits their sales quite a bit, it's a big engine for some critical markets but yet they do not get the performance over bigger fees compared to 2.0 turbo diesels which are cheaper to register each year with same fuels efficiency and better mid acceleration.

UX will show how sales can grow quite significantly.
I thought hybrids weren't as good with small capacity turbos?
Do the Germans have any turbo hybrids?
S
mediumhot
Lexus needs to play Acura game in EU if they want sales numbers. Essentially this means they need cheaper models with up to 2.0 liter engines both petrol and hybrid. I strongly believe 2.5 hybrid limits their sales quite a bit, it's a big engine for some critical markets but yet they do not get the performance over bigger fees compared to 2.0 turbo diesels which are cheaper to register each year with same fuels efficiency and better mid acceleration.

UX will show how sales can grow quite significantly.
That depends on the market, turbo diesels are dying breed now, ever since the recalls their market share is dropping heavily, hence the drop in BMW/MB/Audi sales in Europe.
S
mediumhot
Lexus needs to play Acura game in EU if they want sales numbers. Essentially this means they need cheaper models with up to 2.0 liter engines both petrol and hybrid. I strongly believe 2.5 hybrid limits their sales quite a bit, it's a big engine for some critical markets but yet they do not get the performance over bigger fees compared to 2.0 turbo diesels which are cheaper to register each year with same fuels efficiency and better mid acceleration.

UX will show how sales can grow quite significantly.
That depends on the market, turbo diesels are dying breed now, ever since the recalls their market share is dropping heavily, hence the drop in BMW/MB/Audi sales in Europe.
S
mediumhot
Lexus needs to play Acura game in EU if they want sales numbers. Essentially this means they need cheaper models with up to 2.0 liter engines both petrol and hybrid. I strongly believe 2.5 hybrid limits their sales quite a bit, it's a big engine for some critical markets but yet they do not get the performance over bigger fees compared to 2.0 turbo diesels which are cheaper to register each year with same fuels efficiency and better mid acceleration.

UX will show how sales can grow quite significantly.
That depends on the market, turbo diesels are dying breed now, ever since the recalls their market share is dropping heavily, hence the drop in BMW/MB/Audi sales in Europe.
krew
LDeleuran
Again I find it important to look at the progress in comparison to the main competitors, so I have looked up the German 3 numbers:

BMW: +1.2% (source: https://www.bmwblog.com/2018/07/12/bmw-group-achieves-its-best-ever-first-half-year-sales-result/ )

MB: -1.5% (source: https://news.best-selling-cars.com/...benz-posted-record-sales-for-first-half-year/ )

Audi: -1.8% (source: https://www.volkswagenag.com/en/news/2018/07/Audi_sales_June_18.html )

In other words: Lexus has turned the tides and gained market shares in Europe!
This is great, thanks for compiling. Still something how these brands sell more in a month in Europe than Lexus does in a full year.
krew
LDeleuran
Again I find it important to look at the progress in comparison to the main competitors, so I have looked up the German 3 numbers:

BMW: +1.2% (source: https://www.bmwblog.com/2018/07/12/bmw-group-achieves-its-best-ever-first-half-year-sales-result/ )

MB: -1.5% (source: https://news.best-selling-cars.com/...benz-posted-record-sales-for-first-half-year/ )

Audi: -1.8% (source: https://www.volkswagenag.com/en/news/2018/07/Audi_sales_June_18.html )

In other words: Lexus has turned the tides and gained market shares in Europe!
This is great, thanks for compiling. Still something how these brands sell more in a month in Europe than Lexus does in a full year.
krew
LDeleuran
Again I find it important to look at the progress in comparison to the main competitors, so I have looked up the German 3 numbers:

BMW: +1.2% (source: https://www.bmwblog.com/2018/07/12/bmw-group-achieves-its-best-ever-first-half-year-sales-result/ )

MB: -1.5% (source: https://news.best-selling-cars.com/...benz-posted-record-sales-for-first-half-year/ )

Audi: -1.8% (source: https://www.volkswagenag.com/en/news/2018/07/Audi_sales_June_18.html )

In other words: Lexus has turned the tides and gained market shares in Europe!
This is great, thanks for compiling. Still something how these brands sell more in a month in Europe than Lexus does in a full year.
S
krew
This is great, thanks for compiling. Still something how these brands sell more in a month in Europe than Lexus does in a full year.
Lexus will never be able to sell those numbers in Europe, it is not even present in every country and a lot of people do not know Lexus exists. Europe is very fractioned, there is no unified market, every country is completely on its own, so it is very hard for new brand to do more, especially luxury brand.

Their constant rise on the heels of NX is awesome though. It makes dealers viable, it makes their business profitable and it leads to expansion of dealer network. This is the most important part. After recalls, we had really hard time at dealer level in Europe since sales were so low that it was very hard for dealers to be profitable.

Lets hope UX becomes half of the success that NX is, and it will be great for Lexus.

Another super interesting thing is that Russia is a lot of Lexus European sales, with model mix complely different from European, and more aligned with USA... where hybrids barely sell and big trucks sell awesome.
S
krew
This is great, thanks for compiling. Still something how these brands sell more in a month in Europe than Lexus does in a full year.
Lexus will never be able to sell those numbers in Europe, it is not even present in every country and a lot of people do not know Lexus exists. Europe is very fractioned, there is no unified market, every country is completely on its own, so it is very hard for new brand to do more, especially luxury brand.

Their constant rise on the heels of NX is awesome though. It makes dealers viable, it makes their business profitable and it leads to expansion of dealer network. This is the most important part. After recalls, we had really hard time at dealer level in Europe since sales were so low that it was very hard for dealers to be profitable.

Lets hope UX becomes half of the success that NX is, and it will be great for Lexus.

Another super interesting thing is that Russia is a lot of Lexus European sales, with model mix complely different from European, and more aligned with USA... where hybrids barely sell and big trucks sell awesome.
S
krew
This is great, thanks for compiling. Still something how these brands sell more in a month in Europe than Lexus does in a full year.
Lexus will never be able to sell those numbers in Europe, it is not even present in every country and a lot of people do not know Lexus exists. Europe is very fractioned, there is no unified market, every country is completely on its own, so it is very hard for new brand to do more, especially luxury brand.

Their constant rise on the heels of NX is awesome though. It makes dealers viable, it makes their business profitable and it leads to expansion of dealer network. This is the most important part. After recalls, we had really hard time at dealer level in Europe since sales were so low that it was very hard for dealers to be profitable.

Lets hope UX becomes half of the success that NX is, and it will be great for Lexus.

Another super interesting thing is that Russia is a lot of Lexus European sales, with model mix complely different from European, and more aligned with USA... where hybrids barely sell and big trucks sell awesome.
maiaramdan
Guys,
Do you think that Lexus may needs old brand as jaguar, Alfa romeo or even Maserati to merged with it so it can gain the heritage needed?
Note that this move already done by Audi before
maiaramdan
Guys,
Do you think that Lexus may needs old brand as jaguar, Alfa romeo or even Maserati to merged with it so it can gain the heritage needed?
Note that this move already done by Audi before
maiaramdan
Guys,
Do you think that Lexus may needs old brand as jaguar, Alfa romeo or even Maserati to merged with it so it can gain the heritage needed?
Note that this move already done by Audi before
mikeavelli
LDeleuran
Again I find it important to look at the progress in comparison to the main competitors, so I have looked up the German 3 numbers:

BMW: +1.2% (source: https://www.bmwblog.com/2018/07/12/bmw-group-achieves-its-best-ever-first-half-year-sales-result/ )

MB: -1.5% (source: https://news.best-selling-cars.com/...benz-posted-record-sales-for-first-half-year/ )

Audi: -1.8% (source: https://www.volkswagenag.com/en/news/2018/07/Audi_sales_June_18.html )

In other words: Lexus has turned the tides and gained market shares in Europe!

My guess is that Lexus will be focusing a bit more on the largest market, Germany. Here the sales slipped: -13%
But what can be done? Germans are extremely loyal to their own car brands. If I was Lexus, I would advertise the hell out of the fact that you can drive in all German cities with good conscience, whereas the German competitors still put most of their eggs in the diesel basket.
Nice numbers....

The fact is Lexus will grow but let us all remind ourselves Benz/Audi/BMW is like GM/Ford in Germany. They are used from everything from taxi/fleet to trucks/vans etc. No different than in Japan where Toyota has 50% of the total market share.

Also what Lexus needs is higher performance, not just hybrids. They really need to bump the F marque up a level to make some real noise. Germany would respect that.
mikeavelli
LDeleuran
Again I find it important to look at the progress in comparison to the main competitors, so I have looked up the German 3 numbers:

BMW: +1.2% (source: https://www.bmwblog.com/2018/07/12/bmw-group-achieves-its-best-ever-first-half-year-sales-result/ )

MB: -1.5% (source: https://news.best-selling-cars.com/...benz-posted-record-sales-for-first-half-year/ )

Audi: -1.8% (source: https://www.volkswagenag.com/en/news/2018/07/Audi_sales_June_18.html )

In other words: Lexus has turned the tides and gained market shares in Europe!

My guess is that Lexus will be focusing a bit more on the largest market, Germany. Here the sales slipped: -13%
But what can be done? Germans are extremely loyal to their own car brands. If I was Lexus, I would advertise the hell out of the fact that you can drive in all German cities with good conscience, whereas the German competitors still put most of their eggs in the diesel basket.
Nice numbers....

The fact is Lexus will grow but let us all remind ourselves Benz/Audi/BMW is like GM/Ford in Germany. They are used from everything from taxi/fleet to trucks/vans etc. No different than in Japan where Toyota has 50% of the total market share.

Also what Lexus needs is higher performance, not just hybrids. They really need to bump the F marque up a level to make some real noise. Germany would respect that.
mikeavelli
LDeleuran
Again I find it important to look at the progress in comparison to the main competitors, so I have looked up the German 3 numbers:

BMW: +1.2% (source: https://www.bmwblog.com/2018/07/12/bmw-group-achieves-its-best-ever-first-half-year-sales-result/ )

MB: -1.5% (source: https://news.best-selling-cars.com/...benz-posted-record-sales-for-first-half-year/ )

Audi: -1.8% (source: https://www.volkswagenag.com/en/news/2018/07/Audi_sales_June_18.html )

In other words: Lexus has turned the tides and gained market shares in Europe!

My guess is that Lexus will be focusing a bit more on the largest market, Germany. Here the sales slipped: -13%
But what can be done? Germans are extremely loyal to their own car brands. If I was Lexus, I would advertise the hell out of the fact that you can drive in all German cities with good conscience, whereas the German competitors still put most of their eggs in the diesel basket.
Nice numbers....

The fact is Lexus will grow but let us all remind ourselves Benz/Audi/BMW is like GM/Ford in Germany. They are used from everything from taxi/fleet to trucks/vans etc. No different than in Japan where Toyota has 50% of the total market share.

Also what Lexus needs is higher performance, not just hybrids. They really need to bump the F marque up a level to make some real noise. Germany would respect that.
mikeavelli
LDeleuran
Again I find it important to look at the progress in comparison to the main competitors, so I have looked up the German 3 numbers:

BMW: +1.2% (source: https://www.bmwblog.com/2018/07/12/bmw-group-achieves-its-best-ever-first-half-year-sales-result/ )

MB: -1.5% (source: https://news.best-selling-cars.com/...benz-posted-record-sales-for-first-half-year/ )

Audi: -1.8% (source: https://www.volkswagenag.com/en/news/2018/07/Audi_sales_June_18.html )

In other words: Lexus has turned the tides and gained market shares in Europe!

My guess is that Lexus will be focusing a bit more on the largest market, Germany. Here the sales slipped: -13%
But what can be done? Germans are extremely loyal to their own car brands. If I was Lexus, I would advertise the hell out of the fact that you can drive in all German cities with good conscience, whereas the German competitors still put most of their eggs in the diesel basket.
Nice numbers....

The fact is Lexus will grow but let us all remind ourselves Benz/Audi/BMW is like GM/Ford in Germany. They are used from everything from taxi/fleet to trucks/vans etc. No different than in Japan where Toyota has 50% of the total market share.

Also what Lexus needs is higher performance, not just hybrids. They really need to bump the F marque up a level to make some real noise. Germany would respect that.
maiaramdan
So only Lexus & BMW have positive mid year numbers
maiaramdan
So only Lexus & BMW have positive mid year numbers
maiaramdan
So only Lexus & BMW have positive mid year numbers
maiaramdan
So only Lexus & BMW have positive mid year numbers
peterharvey
maiaramdan
Guys,
Do you think that Lexus may needs old brand as jaguar, Alfa romeo or even Maserati to merged with it so it can gain the heritage needed?
Note that this move already done by Audi before
IMO no, because Jag, Alfa and Maserati are already regarded as 2nd fiddle to Benz.
peterharvey
maiaramdan
Guys,
Do you think that Lexus may needs old brand as jaguar, Alfa romeo or even Maserati to merged with it so it can gain the heritage needed?
Note that this move already done by Audi before
IMO no, because Jag, Alfa and Maserati are already regarded as 2nd fiddle to Benz.
peterharvey
maiaramdan
Guys,
Do you think that Lexus may needs old brand as jaguar, Alfa romeo or even Maserati to merged with it so it can gain the heritage needed?
Note that this move already done by Audi before
IMO no, because Jag, Alfa and Maserati are already regarded as 2nd fiddle to Benz.
peterharvey
maiaramdan
Guys,
Do you think that Lexus may needs old brand as jaguar, Alfa romeo or even Maserati to merged with it so it can gain the heritage needed?
Note that this move already done by Audi before
IMO no, because Jag, Alfa and Maserati are already regarded as 2nd fiddle to Benz.
maiaramdan
@peterharvey, I agree with you that now "on the current days" they are 2nd fiddle to Benz, but they still have a great heritage even in motorsports
Alfa and Le Mans 24 is Synonymous

If they are dropping from the mid 2000 for Jaguars and from late 90th for Alfa this not means that they don't have amazing history
maiaramdan
@peterharvey, I agree with you that now "on the current days" they are 2nd fiddle to Benz, but they still have a great heritage even in motorsports
Alfa and Le Mans 24 is Synonymous

If they are dropping from the mid 2000 for Jaguars and from late 90th for Alfa this not means that they don't have amazing history
maiaramdan
@peterharvey, I agree with you that now "on the current days" they are 2nd fiddle to Benz, but they still have a great heritage even in motorsports
Alfa and Le Mans 24 is Synonymous

If they are dropping from the mid 2000 for Jaguars and from late 90th for Alfa this not means that they don't have amazing history

M