Europe

Lexus Europe Aims at 100,000 Annual Sales by 2020

Lexus UX Europe Sales

Lexus is targeting a European sales goal of 100,000 vehicles by 2020, according to a report from AutoCar.

This would equal a 25% increase over last year’s total of 75,000 vehicles sold — reaching 100k would require a 10% jump in sales every year for the next three years. This may seem an ambitious goal, but the upcoming UX subcompact crossover is likely to fill most of the potential growth.

In the first six months of this year, Lexus Europe has sold 38,543 vehicles and are currently on track for a 7% overall increase.

Comments
@peterharvey, I agree with you that now "on the current days" they are 2nd fiddle to Benz, but they still have a great heritage even in motorsports
Alfa and Le Mans 24 is Synonymous

If they are dropping from the mid 2000 for Jaguars and from late 90th for Alfa this not means that they don't have amazing history
Just remember guys, some of us in Europe (UK) bought into Lexus because it isn't market dominant. I've got 2, a 2004 IS200 which is an absolute peach and is going nowhere unless I can't afford to keep it. It was a brilliant introduction to the brand 7 years ago. My second one is a GS250 F Sport (OK don't mock at the 250, we can't get the 350 here). It's a very rare model in the UK (only 218 registered). I live in Northern Ireland, and I doubt if there's another one here. Lovely car, I've had it six months and it just keeps growing on you. Performance isn't great, you have to dig deep to make it go. But as a travel companion, as somewhere pleasant to be when you need go there - it's gorgeous. It's an extremely relaxing ride.
3-Series BMWs or Audi A6s are just common. Lexus is exclusive. I like it that way.
Just remember guys, some of us in Europe (UK) bought into Lexus because it isn't market dominant. I've got 2, a 2004 IS200 which is an absolute peach and is going nowhere unless I can't afford to keep it. It was a brilliant introduction to the brand 7 years ago. My second one is a GS250 F Sport (OK don't mock at the 250, we can't get the 350 here). It's a very rare model in the UK (only 218 registered). I live in Northern Ireland, and I doubt if there's another one here. Lovely car, I've had it six months and it just keeps growing on you. Performance isn't great, you have to dig deep to make it go. But as a travel companion, as somewhere pleasant to be when you need go there - it's gorgeous. It's an extremely relaxing ride.
3-Series BMWs or Audi A6s are just common. Lexus is exclusive. I like it that way.
Just remember guys, some of us in Europe (UK) bought into Lexus because it isn't market dominant. I've got 2, a 2004 IS200 which is an absolute peach and is going nowhere unless I can't afford to keep it. It was a brilliant introduction to the brand 7 years ago. My second one is a GS250 F Sport (OK don't mock at the 250, we can't get the 350 here). It's a very rare model in the UK (only 218 registered). I live in Northern Ireland, and I doubt if there's another one here. Lovely car, I've had it six months and it just keeps growing on you. Performance isn't great, you have to dig deep to make it go. But as a travel companion, as somewhere pleasant to be when you need go there - it's gorgeous. It's an extremely relaxing ride.
3-Series BMWs or Audi A6s are just common. Lexus is exclusive. I like it that way.
Just remember guys, some of us in Europe (UK) bought into Lexus because it isn't market dominant. I've got 2, a 2004 IS200 which is an absolute peach and is going nowhere unless I can't afford to keep it. It was a brilliant introduction to the brand 7 years ago. My second one is a GS250 F Sport (OK don't mock at the 250, we can't get the 350 here). It's a very rare model in the UK (only 218 registered). I live in Northern Ireland, and I doubt if there's another one here. Lovely car, I've had it six months and it just keeps growing on you. Performance isn't great, you have to dig deep to make it go. But as a travel companion, as somewhere pleasant to be when you need go there - it's gorgeous. It's an extremely relaxing ride.
3-Series BMWs or Audi A6s are just common. Lexus is exclusive. I like it that way.
From the first half of 2018 to the future, Lexus Europe director Pascal Ruch predicts European Lexus sales growth from the current 75,000/year to 100,000/year by 2020. Here's what Autocar has to say:

Lexus chases 100,000 annual sales after design revolution
The brand has targeted growing European sales from 75,000 to at least 100,000 cars a year by 2020
by Jim Holder - 3 August 2018

The consistent family look Lexus has given its model range will help the company achieve its goal of breaking through the 100,000 sales barrier, according to new European boss Pascal Ruch.

At the launch of the new UX compact SUV, Ruch said that Lexus now has a complete range of cars designed in the same style and suggested that the consistency would help broaden its appeal.

“When we started the new era of Lexus – and especially Lexus design – in 2012, every new car became a milestone,” said Ruch. “Now we have a consistent line-up. We now have what we need.”

Ruch has targeted growing European sales from 75,000 to at least 100,000 cars a year by 2020, but stressed that growth couldn’t come at the expense of traditional Lexus selling points such as good service, reliability and quality.

“Quality in everything we do, from dealing with customers to delivering the best ownership experience, is in our DNA,” he said. “Growth must never come at the expense of that. But now customers know what to expect from Lexus. We have a consistent look and we have evolved as a brand.

“If you look at the LF1- Limitless luxury SUV concept [revealed at the Detroit motor show in January], you’ll note that it is an evolution of what we have established today. Our customers like what they see and we are comfortable now with polarising opinion. Now our job is to evolve all our cars in that consistent way.” Talking about the upheaval of introducing the radically different styling in 2012, Ruch said: “What we did was different and necessarily so. We arrived in 1989 as a disruptor brand. We laid foundations in quality and we have now taken that facet and applied it to something different.

“Lexus has always pioneered, from the first luxury SUV, to the first hybrid premium car, to the grille in 2012 and more – we keep making new stories.”

Asked if Lexus needed to do more to promote its pioneering successes, Ruch added: “Maybe we could do more, but what’s more important to me is that our customers understand it; that can be the only reason why we keep finishing in the top slot of customer surveys. There are no better accolades and advocates to have."
https://www.autocar.co.uk/car-news/new-cars/lexus-chases-100000-annual-sales-after-design-revolution
From the first half of 2018 to the future, Lexus Europe director Pascal Ruch predicts European Lexus sales growth from the current 75,000/year to 100,000/year by 2020. Here's what Autocar has to say:

Lexus chases 100,000 annual sales after design revolution
The brand has targeted growing European sales from 75,000 to at least 100,000 cars a year by 2020
by Jim Holder - 3 August 2018

The consistent family look Lexus has given its model range will help the company achieve its goal of breaking through the 100,000 sales barrier, according to new European boss Pascal Ruch.

At the launch of the new UX compact SUV, Ruch said that Lexus now has a complete range of cars designed in the same style and suggested that the consistency would help broaden its appeal.

“When we started the new era of Lexus – and especially Lexus design – in 2012, every new car became a milestone,” said Ruch. “Now we have a consistent line-up. We now have what we need.”

Ruch has targeted growing European sales from 75,000 to at least 100,000 cars a year by 2020, but stressed that growth couldn’t come at the expense of traditional Lexus selling points such as good service, reliability and quality.

“Quality in everything we do, from dealing with customers to delivering the best ownership experience, is in our DNA,” he said. “Growth must never come at the expense of that. But now customers know what to expect from Lexus. We have a consistent look and we have evolved as a brand.

“If you look at the LF1- Limitless luxury SUV concept [revealed at the Detroit motor show in January], you’ll note that it is an evolution of what we have established today. Our customers like what they see and we are comfortable now with polarising opinion. Now our job is to evolve all our cars in that consistent way.” Talking about the upheaval of introducing the radically different styling in 2012, Ruch said: “What we did was different and necessarily so. We arrived in 1989 as a disruptor brand. We laid foundations in quality and we have now taken that facet and applied it to something different.

“Lexus has always pioneered, from the first luxury SUV, to the first hybrid premium car, to the grille in 2012 and more – we keep making new stories.”

Asked if Lexus needed to do more to promote its pioneering successes, Ruch added: “Maybe we could do more, but what’s more important to me is that our customers understand it; that can be the only reason why we keep finishing in the top slot of customer surveys. There are no better accolades and advocates to have."
https://www.autocar.co.uk/car-news/new-cars/lexus-chases-100000-annual-sales-after-design-revolution
From the first half of 2018 to the future, Lexus Europe director Pascal Ruch predicts European Lexus sales growth from the current 75,000/year to 100,000/year by 2020. Here's what Autocar has to say:

Lexus chases 100,000 annual sales after design revolution
The brand has targeted growing European sales from 75,000 to at least 100,000 cars a year by 2020
by Jim Holder - 3 August 2018

The consistent family look Lexus has given its model range will help the company achieve its goal of breaking through the 100,000 sales barrier, according to new European boss Pascal Ruch.

At the launch of the new UX compact SUV, Ruch said that Lexus now has a complete range of cars designed in the same style and suggested that the consistency would help broaden its appeal.

“When we started the new era of Lexus – and especially Lexus design – in 2012, every new car became a milestone,” said Ruch. “Now we have a consistent line-up. We now have what we need.”

Ruch has targeted growing European sales from 75,000 to at least 100,000 cars a year by 2020, but stressed that growth couldn’t come at the expense of traditional Lexus selling points such as good service, reliability and quality.

“Quality in everything we do, from dealing with customers to delivering the best ownership experience, is in our DNA,” he said. “Growth must never come at the expense of that. But now customers know what to expect from Lexus. We have a consistent look and we have evolved as a brand.

“If you look at the LF1- Limitless luxury SUV concept [revealed at the Detroit motor show in January], you’ll note that it is an evolution of what we have established today. Our customers like what they see and we are comfortable now with polarising opinion. Now our job is to evolve all our cars in that consistent way.” Talking about the upheaval of introducing the radically different styling in 2012, Ruch said: “What we did was different and necessarily so. We arrived in 1989 as a disruptor brand. We laid foundations in quality and we have now taken that facet and applied it to something different.

“Lexus has always pioneered, from the first luxury SUV, to the first hybrid premium car, to the grille in 2012 and more – we keep making new stories.”

Asked if Lexus needed to do more to promote its pioneering successes, Ruch added: “Maybe we could do more, but what’s more important to me is that our customers understand it; that can be the only reason why we keep finishing in the top slot of customer surveys. There are no better accolades and advocates to have."
https://www.autocar.co.uk/car-news/new-cars/lexus-chases-100000-annual-sales-after-design-revolution
From the first half of 2018 to the future, Lexus Europe director Pascal Ruch predicts European Lexus sales growth from the current 75,000/year to 100,000/year by 2020. Here's what Autocar has to say:

Lexus chases 100,000 annual sales after design revolution
The brand has targeted growing European sales from 75,000 to at least 100,000 cars a year by 2020
by Jim Holder - 3 August 2018

The consistent family look Lexus has given its model range will help the company achieve its goal of breaking through the 100,000 sales barrier, according to new European boss Pascal Ruch.

At the launch of the new UX compact SUV, Ruch said that Lexus now has a complete range of cars designed in the same style and suggested that the consistency would help broaden its appeal.

“When we started the new era of Lexus – and especially Lexus design – in 2012, every new car became a milestone,” said Ruch. “Now we have a consistent line-up. We now have what we need.”

Ruch has targeted growing European sales from 75,000 to at least 100,000 cars a year by 2020, but stressed that growth couldn’t come at the expense of traditional Lexus selling points such as good service, reliability and quality.

“Quality in everything we do, from dealing with customers to delivering the best ownership experience, is in our DNA,” he said. “Growth must never come at the expense of that. But now customers know what to expect from Lexus. We have a consistent look and we have evolved as a brand.

“If you look at the LF1- Limitless luxury SUV concept [revealed at the Detroit motor show in January], you’ll note that it is an evolution of what we have established today. Our customers like what they see and we are comfortable now with polarising opinion. Now our job is to evolve all our cars in that consistent way.” Talking about the upheaval of introducing the radically different styling in 2012, Ruch said: “What we did was different and necessarily so. We arrived in 1989 as a disruptor brand. We laid foundations in quality and we have now taken that facet and applied it to something different.

“Lexus has always pioneered, from the first luxury SUV, to the first hybrid premium car, to the grille in 2012 and more – we keep making new stories.”

Asked if Lexus needed to do more to promote its pioneering successes, Ruch added: “Maybe we could do more, but what’s more important to me is that our customers understand it; that can be the only reason why we keep finishing in the top slot of customer surveys. There are no better accolades and advocates to have."
https://www.autocar.co.uk/car-news/new-cars/lexus-chases-100000-annual-sales-after-design-revolution
Good story and so far I believe they will reach their goals
Good story and so far I believe they will reach their goals
Good story and so far I believe they will reach their goals
Good story and so far I believe they will reach their goals
Joaquin Ruhi
From the first half of 2018 to the future, Lexus Europe director Pascal Ruch predicts European Lexus sales growth from the current 75,000/year to 100,000/year by 2020. Here's what Autocar has to say:



https://www.autocar.co.uk/car-news/new-cars/lexus-chases-100000-annual-sales-after-design-revolution
UX should do it, and ES could offset some loses that older NX, RX and CT will eventually have.

So it seems to be like low target on purpose, they might get 110k or more.
Joaquin Ruhi
From the first half of 2018 to the future, Lexus Europe director Pascal Ruch predicts European Lexus sales growth from the current 75,000/year to 100,000/year by 2020. Here's what Autocar has to say:



https://www.autocar.co.uk/car-news/new-cars/lexus-chases-100000-annual-sales-after-design-revolution
UX should do it, and ES could offset some loses that older NX, RX and CT will eventually have.

So it seems to be like low target on purpose, they might get 110k or more.
Joaquin Ruhi
From the first half of 2018 to the future, Lexus Europe director Pascal Ruch predicts European Lexus sales growth from the current 75,000/year to 100,000/year by 2020. Here's what Autocar has to say:



https://www.autocar.co.uk/car-news/new-cars/lexus-chases-100000-annual-sales-after-design-revolution
UX should do it, and ES could offset some loses that older NX, RX and CT will eventually have.

So it seems to be like low target on purpose, they might get 110k or more.
Joaquin Ruhi
From the first half of 2018 to the future, Lexus Europe director Pascal Ruch predicts European Lexus sales growth from the current 75,000/year to 100,000/year by 2020. Here's what Autocar has to say:



https://www.autocar.co.uk/car-news/new-cars/lexus-chases-100000-annual-sales-after-design-revolution
UX should do it, and ES could offset some loses that older NX, RX and CT will eventually have.

So it seems to be like low target on purpose, they might get 110k or more.
Mr1956T
a 2004 IS200 which is an absolute peach and is going nowhere unless I can't afford to keep it.
My mother's cousin in Paris used to have an IS200 with the 2.0 in-line six.
The in-line six had straight inlet ports for superior breathing with tremendous bottom end torque compared to the V6's that I have owned.
Though the IS200 was compact and only metric 1,350 kg, it was the finest and most agile handling car I have ever driven - it is the most agile with the quickest speed of change in direction.

Mr1956T
GS250 F Sport (OK don't mock at the 250, we can't get the 350 here).
Nowadays, my mother's uncle has a GS300h.
The suspension is so different to the GS200t/300 and the GS350 in the US.
His GS300h has a very smooth 2.5 four cylinder - smoother revving than my wife's IS200t.
At small throttle openings around town, the 2.5 gasoline-electric has more bottom end torque too.
The best thing about the GS300h is the ride - it runs on the same 18" Dunlop Sport Maxx 050 as the US, but the spring rates are far more compliant than the springs used in the GS200t/300/350 in the USA.
Although the GS300h has no electronic variable dampers, the damping is generally softer and floatier with a lower frequency of vertical oscillation for greater comfort.
I wish GS base models and my luxury model in the US used the European spec GS300h suspension - rather than using the same part numbers for springs, dampers and roll bars as the F Sport model - which for me is a bit too firm.
They should really focus on how to fix IS before it goes away like GS did. I'm glad they are doing great with CUV skins off mainstream Toyota drivetrains and platform but nailing the game with your own distinct product from bottom up would feel so good.
Lexus needs to smarten up its interiors generally (exclude the LS) when purchasing even one of the smaller Audi models one is immediately struck by its superior interior remarkably well finished to the last details the dials, switchgear everything seems to be a cut above the norm. A bit of Toyota creeps into the Lexus interior so while this is ok it is not great or remarkable.
Even in the new ES the interior furnishings are not something that would make you want this car above another, so whilst the new model is a huge improvement I would like to see more specific luxury detailing in the interior finishes. I do not believe it would even push the price up that much.
Rob Grieveson
Even in the new ES the interior furnishings are not something that would make you want this car above another, so whilst the new model is a huge improvement I would like to see more specific luxury detailing in the interior finishes. I do not believe it would even push the price up that much.
That's why you get a 302hp V6 full-size sedan with more interior space than a SWB 7 series for less than 40k. I doubt it will ever happen. Plus the ultra-luxury trim is okay quality for the price. Even with all the Toyota bin parts the overall quality is still way above a comparatively priced BMW.
ssun30
That's why you get a 302hp V6 full-size sedan with more interior space than a SWB 7 series for less than 40k. I doubt it will ever happen. Plus the ultra-luxury trim is okay quality for the price. Even with all the Toyota bin parts the overall quality is still way above a comparatively priced BMW.
I don’t really think so. Lexus has it’s own unique way of building interiors with inconsistent materials. While touch points are usually treated in very high quality materials, Lexus uses unnecessarily cheap hard-touch plastics on lower door panels etc. Especially on transverse-FWD Toyota-derived vehicles but even the IS and RC suffers from this philosophy. Even a BMW 1-series don’t have the same quality gap between different materials like Lexus models.
Rob Grieveson
Lexus needs to smarten up its interiors generally (exclude the LS) when purchasing even one of the smaller Audi models one is immediately struck by its superior interior remarkably well finished to the last details the dials, switchgear everything seems to be a cut above the norm. A bit of Toyota creeps into the Lexus interior so while this is ok it is not great or remarkable.
Even in the new ES the interior furnishings are not something that would make you want this car above another, so whilst the new model is a huge improvement I would like to see more specific luxury detailing in the interior finishes. I do not believe it would even push the price up that much.
Many Audi models have subpar interior quality, especially in base models... it is just that you are used to Lexus. Same goes for MB and BMW.
Yesterday the Lexus Europe Newsroom posted its own take on the 2018 Mid-Year Sales Report. Much of it rehashes Krew's story atop this thread and what's on the separate Lexus Mid-Year 2018 Global Sales Report thread. There are, however, a couple of new Euro-centric bits of information, analysis and commentary worth highlighting here:

- Of the total 38,543 Lexus vehicles sold in Europe in the first half of 2018, 24,029 of them were self-charging hybrids. Thus, 14,514 were not hybrid (presumably a combination of performance models such as RC F, GS F, LC 500 and non-hybrid variants and models sold primarily in Russia and other Eastern European markets). While Lexus touts that "self-charging hybrids represent 95% of sales in Western and Central Europe", throw Lexus' European territory as a whole into the mix, and the overall percentage of hybrids drops sharply to 62.3%. In fact, the 5% increase in hybrid sales in the first half of 2018 trails the 7% jump in overall Lexus European sales for that period, implying that non-hybrid sales increased more vs the same period in 2017 than hybrids did.

- The NX's 15,365 units sold during January-June 2018 represent a 15% increase vs. Jan-Jun 2017.

- The RX's 8,995 units sold during January-June 2018 represent a 2% increase vs. Jan-Jun 2017.

- Supported by a product refresh introduced in the autumn of 2017, the CT compact hatchback also achieved a strong performance in the first half of 2018, with a sales increase of 10% to reach 4,831 units.

- LC has already seduced more than 1,000 customers in Europe since start of sales one year ago.

*Lexus Europe sales include the European Union countries, Norway, Iceland and Switzerland, as well as the following Eastern markets: Russia, Ukraine, Kazakhstan, Caucasus region, Turkey and Israel.

https://newsroom.lexus.eu/lexus-international-releases-2018-mid-year-sales-report/
spwolf
Many Audi models have subpar interior quality, especially in base models... it is just that you are used to Lexus. Same goes for MB and BMW.
"Experience Amazing'?
spwolf
Many Audi models have subpar interior quality, especially in base models... it is just that you are used to Lexus. Same goes for MB and BMW.
Every carmaker has their gimmicks to bring interior cost down on the lower-end models. On Audis (and VWs) its that even the soft-touch materials look hard and cheap, for instance.

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