First 2019 Lexus ES Sedan Rolls Off Production Line in Kentucky

zeusus

When I have time I want to try to explain some tidbits that was mentioned in the Chinese video.

Really interesting thing about the ES is how long the wheel base and interior rear space is, perfect mass market premium sedan for China, perhaps the sales numbers they'll throw down in China with the ES might easily dwarf global numbers for the GS (not even counting EU), and thats how they justified the new ES and ending GS sales in Europe.

What really perplexes me is what is going to fill the MSRP gap between ES and LS? Will the ES just start low and gain tons of optional features to bring it to 55k-ish?

Will the GS get refreshed again to try to extend sales life?

obviously something new will be slotted where GS is, maybe the rumored 4 door coupe GS?

Otherwise, right now we do not see anything about ES going up in pricing significantly. They are not changing its market position, they are adding F-Sport model for different buyer set and also upping everything else, but in the end, it has same market position as before.

Also GS continues for 2019 MY in the US. For Europe they would have to do some re-engineering to add particulate filters i guess and they decided against it. In RU, GS-F stays.

zeusus

When I have time I want to try to explain some tidbits that was mentioned in the Chinese video.

Really interesting thing about the ES is how long the wheel base and interior rear space is, perfect mass market premium sedan for China, perhaps the sales numbers they'll throw down in China with the ES might easily dwarf global numbers for the GS (not even counting EU), and thats how they justified the new ES and ending GS sales in Europe.

What really perplexes me is what is going to fill the MSRP gap between ES and LS? Will the ES just start low and gain tons of optional features to bring it to 55k-ish?

Will the GS get refreshed again to try to extend sales life?

obviously something new will be slotted where GS is, maybe the rumored 4 door coupe GS?

Otherwise, right now we do not see anything about ES going up in pricing significantly. They are not changing its market position, they are adding F-Sport model for different buyer set and also upping everything else, but in the end, it has same market position as before.

Also GS continues for 2019 MY in the US. For Europe they would have to do some re-engineering to add particulate filters i guess and they decided against it. In RU, GS-F stays.

zeusus

When I have time I want to try to explain some tidbits that was mentioned in the Chinese video.

Really interesting thing about the ES is how long the wheel base and interior rear space is, perfect mass market premium sedan for China, perhaps the sales numbers they'll throw down in China with the ES might easily dwarf global numbers for the GS (not even counting EU), and thats how they justified the new ES and ending GS sales in Europe.

What really perplexes me is what is going to fill the MSRP gap between ES and LS? Will the ES just start low and gain tons of optional features to bring it to 55k-ish?

Will the GS get refreshed again to try to extend sales life?

obviously something new will be slotted where GS is, maybe the rumored 4 door coupe GS?

Otherwise, right now we do not see anything about ES going up in pricing significantly. They are not changing its market position, they are adding F-Sport model for different buyer set and also upping everything else, but in the end, it has same market position as before.

Also GS continues for 2019 MY in the US. For Europe they would have to do some re-engineering to add particulate filters i guess and they decided against it. In RU, GS-F stays.

zeusus

What really perplexes me is what is going to fill the MSRP gap between ES and LS? Will the ES just start low and gain tons of optional features to bring it to 55k-ish?

Gaps might not really exist in line-ups. If without GS all potential GS buyers settle for the LS (which is now cheaper, sportier and spacier) or for the ES that is also cheaper has offers all that GS customers wanted (except RWD and AWD for now), there are no free GS buyers, or they could settle for sportier IS if that is their priority, but LS is too big. It happens that gap filling simply dilutes other sales in the lineup, without increasing total brand sales.

zeusus

What really perplexes me is what is going to fill the MSRP gap between ES and LS? Will the ES just start low and gain tons of optional features to bring it to 55k-ish?

Gaps might not really exist in line-ups. If without GS all potential GS buyers settle for the LS (which is now cheaper, sportier and spacier) or for the ES that is also cheaper has offers all that GS customers wanted (except RWD and AWD for now), there are no free GS buyers, or they could settle for sportier IS if that is their priority, but LS is too big. It happens that gap filling simply dilutes other sales in the lineup, without increasing total brand sales.

zeusus

What really perplexes me is what is going to fill the MSRP gap between ES and LS? Will the ES just start low and gain tons of optional features to bring it to 55k-ish?

Gaps might not really exist in line-ups. If without GS all potential GS buyers settle for the LS (which is now cheaper, sportier and spacier) or for the ES that is also cheaper has offers all that GS customers wanted (except RWD and AWD for now), there are no free GS buyers, or they could settle for sportier IS if that is their priority, but LS is too big. It happens that gap filling simply dilutes other sales in the lineup, without increasing total brand sales.

zeusus

What really perplexes me is what is going to fill the MSRP gap between ES and LS? Will the ES just start low and gain tons of optional features to bring it to 55k-ish?

Gaps might not really exist in line-ups. If without GS all potential GS buyers settle for the LS (which is now cheaper, sportier and spacier) or for the ES that is also cheaper has offers all that GS customers wanted (except RWD and AWD for now), there are no free GS buyers, or they could settle for sportier IS if that is their priority, but LS is too big. It happens that gap filling simply dilutes other sales in the lineup, without increasing total brand sales.

Levi

Gaps might not really exist in line-ups. If without GS all potential GS buyers settle for the LS (which is now cheaper, sportier and spacier) or for the ES that is also cheaper has offers all that GS customers wanted (except RWD and AWD for now), there are no free GS buyers, or they could settle for sportier IS if that is their priority, but LS is too big. It happens that gap filling simply dilutes other sales in the lineup, without increasing total brand sales.

LS is not cheaper... maybe in your part of Europe? Otherwise when talking about USA as baseline, it is $80k vehicle, while ES tops out at $48k loaded.

Levi

Gaps might not really exist in line-ups. If without GS all potential GS buyers settle for the LS (which is now cheaper, sportier and spacier) or for the ES that is also cheaper has offers all that GS customers wanted (except RWD and AWD for now), there are no free GS buyers, or they could settle for sportier IS if that is their priority, but LS is too big. It happens that gap filling simply dilutes other sales in the lineup, without increasing total brand sales.

LS is not cheaper... maybe in your part of Europe? Otherwise when talking about USA as baseline, it is $80k vehicle, while ES tops out at $48k loaded.

Levi

Gaps might not really exist in line-ups. If without GS all potential GS buyers settle for the LS (which is now cheaper, sportier and spacier) or for the ES that is also cheaper has offers all that GS customers wanted (except RWD and AWD for now), there are no free GS buyers, or they could settle for sportier IS if that is their priority, but LS is too big. It happens that gap filling simply dilutes other sales in the lineup, without increasing total brand sales.

LS is not cheaper... maybe in your part of Europe? Otherwise when talking about USA as baseline, it is $80k vehicle, while ES tops out at $48k loaded.

Levi

Gaps might not really exist in line-ups. If without GS all potential GS buyers settle for the LS (which is now cheaper, sportier and spacier) or for the ES that is also cheaper has offers all that GS customers wanted (except RWD and AWD for now), there are no free GS buyers, or they could settle for sportier IS if that is their priority, but LS is too big. It happens that gap filling simply dilutes other sales in the lineup, without increasing total brand sales.

LS is not cheaper... maybe in your part of Europe? Otherwise when talking about USA as baseline, it is $80k vehicle, while ES tops out at $48k loaded.

spwolf

LS is not cheaper... maybe in your part of Europe? Otherwise when talking about USA as baseline, it is $80k vehicle, while ES tops out at $48k loaded.

I was comparing to last generation LS, and in Western Europe, because since 2013 the only LS sold was LS 600h at + € 120K if I recall correctly. The hybrid is cheaper than the turbo now, last generation it was the contrary.

spwolf

LS is not cheaper... maybe in your part of Europe? Otherwise when talking about USA as baseline, it is $80k vehicle, while ES tops out at $48k loaded.

I was comparing to last generation LS, and in Western Europe, because since 2013 the only LS sold was LS 600h at + € 120K if I recall correctly. The hybrid is cheaper than the turbo now, last generation it was the contrary.

spwolf

LS is not cheaper... maybe in your part of Europe? Otherwise when talking about USA as baseline, it is $80k vehicle, while ES tops out at $48k loaded.

I was comparing to last generation LS, and in Western Europe, because since 2013 the only LS sold was LS 600h at + € 120K if I recall correctly. The hybrid is cheaper than the turbo now, last generation it was the contrary.

spwolf

LS is not cheaper... maybe in your part of Europe? Otherwise when talking about USA as baseline, it is $80k vehicle, while ES tops out at $48k loaded.

I was comparing to last generation LS, and in Western Europe, because since 2013 the only LS sold was LS 600h at + € 120K if I recall correctly. The hybrid is cheaper than the turbo now, last generation it was the contrary.

@krew Lexus EU has released more info and detailed high resolution videos of both interior and exterior in interesting colors:
https://newsroom.lexus.eu/2019-es-a-higher-level-of-performance-and-sophistication/

@krew Lexus EU has released more info and detailed high resolution videos of both interior and exterior in interesting colors:
https://newsroom.lexus.eu/2019-es-a-higher-level-of-performance-and-sophistication/

@krew Lexus EU has released more info and detailed high resolution videos of both interior and exterior in interesting colors:
https://newsroom.lexus.eu/2019-es-a-higher-level-of-performance-and-sophistication/

@krew Lexus EU has released more info and detailed high resolution videos of both interior and exterior in interesting colors:
https://newsroom.lexus.eu/2019-es-a-higher-level-of-performance-and-sophistication/

The 2019 Lexus ES in Two New Colors: Moonbeam Beige Metallic & Sunlit Green

Four new videos in total.

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The 2019 Lexus ES in Two New Colors: Moonbeam Beige Metallic & Sunlit Green

Four new videos in total.

View the original article post

The 2019 Lexus ES in Two New Colors: Moonbeam Beige Metallic & Sunlit Green

Four new videos in total.

View the original article post

The 2019 Lexus ES in Two New Colors: Moonbeam Beige Metallic & Sunlit Green

Four new videos in total.

View the original article post

Videos: Inside the 2019 Lexus ES & ES F SPORT

Up close with the new sedan's interior.

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Videos: Inside the 2019 Lexus ES & ES F SPORT

Up close with the new sedan's interior.

View the original article post

Videos: Inside the 2019 Lexus ES & ES F SPORT

Up close with the new sedan's interior.

View the original article post

Videos: Inside the 2019 Lexus ES & ES F SPORT

Up close with the new sedan's interior.

View the original article post

Anything thats not the F Sport interior :tired_face::tired_face:

Anything thats not the F Sport interior :tired_face::tired_face:

Anything thats not the F Sport interior :tired_face::tired_face: