This trio of commercials for Lexus USA’s Golden Opportunity event are top class, well exceeding what you would expect from a routine sales announcement:
The first commercial features the Lexus flagships, and is particularly well-written — “You can’t achieve a higher standard of craftsmanship, without a higher standard of craftsman”. There are shades of old-school Lexus
bragging about touting its quality as a defining feature. Big thumbs up.