Lexus USA Kicks Off Golden Opportunity Sales Event with Golden Commercials

Lexus RC F Golden Opportunity Commercials

This trio of commercials for Lexus USA’s Golden Opportunity event are top class, well exceeding what you would expect from a routine sales announcement:

The first commercial features the Lexus flagships, and is particularly well-written — “You can’t achieve a higher standard of craftsmanship, without a higher standard of craftsman”. There are shades of old-school Lexus bragging about touting its quality as a defining feature. Big thumbs up.

I saw the deals online on the Lexus Website. However these deals are totally different than those of last year.

Example: Lexus offered the IS with 0.9 and 1.9 APR in 2017. Why is the offer only 2.9 APR this year? The Golden Opportunity is also a month shorter. It used to end in Sept.

I might purchase a Lexus IS daily. Will I still be able to get good deals (Golden Opportunity deals) when its non-sales?
Is there any rumor or information going around that they'll do another sale in August?