Next-Generation Lexus IS Sedan to get Twin-Turbo V6 F SPORT?

Posted by Kevin on July 4th, 2018

The Australian website Driving Enthusiast is claiming the next-generation Lexus IS sedan will be available with the 3.5L twin-turbo V6 engine from the LS flagship:

The rumoured 2020 Lexus IS 400 isn’t set to be a full-cream performance model by F division, but more of a sub-performance version by its F Sport sector. It’s believed it will feature a range of performance-inspired features, such as large wheels hiding big brakes, sports suspension, and the usual F Sport treatment for the interior.

As for that engine. Lexus introduced its first turbocharged petrol engine, codenamed ‘V35A-FTS’, with the LS 500. The 3.5-litre twin-turbo unit essentially comes in to replace the naturally aspirated 3.5-litre V6.

Let’s just be upfront — this news is coming from an unsubstantiated source, there’s nothing to back up these facts. However, the V35A-FTS twin-turbo V6 makes perfect sense in the next-generation IS sedan.

That said, 416 horsepower seems excessive in the standard model, and Lexus has yet offer serious performance upgrades with their F SPORT models. If the rumor is correct and the TTV6 is not meant for the next-generation IS F, then what powers that car?

(We could stack rumors on top of each other, and suggest a detuned version of the much-hyped twin-turbo 600-horsepower V8 for the IS F. Also, the image above was a rendering of the next-gen GS F and unrelated to the IS at all.)

Lexus IS: Third Generation
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Comments
S
Seeing how many young buyers in China want an IS for the looks but couldn't afford one, I would say having an entry-level IS260 at a lower price point should definitely be on their radar. This is followed by a 300h which should be available globally (instead of just EU). They should skip the 300 (too little power) and go straight to a 350 with 2.5T. Then an IS-F with THS-R; stopping taking about it Lexus, show it. An EV would become the icing on the cake, as priorities should go to UX/NX/RX/CT(rumored) EVs.

The IS could coexist with ES at similar price points and not get eaten alive. The IS has always been aimed at a much younger (close to 20 years) demographics, unlike GS which more or less shares the same age group as the ES. With the GS now gone, the IS has an even bigger mission of carrying the sporty sedan image. It definitely needs a more aggressive look than the ES. If the ES is a smaller brother of the LS, the IS should be a smaller brother of the LC. Its price range will also need to expand, going downwards to scoop up more volume and upwards to fill holes left by the death of GS.

The IS is their gateway car. The success of the ES is unsustainable without a supply of young buyers that will upgrade in the future (although traditionally ES has been feeding on Camry buyers that want to go upmarket). BBA knows this very well; that's why they offer a very complete lineup of 3-series, C-class, and A4. The next IS needs to have a very strong debut and lineup if they want to survive in the ever shrinking sedan market.
S
Seeing how many young buyers in China want an IS for the looks but couldn't afford one, I would say having an entry-level IS260 at a lower price point should definitely be on their radar. This is followed by a 300h which should be available globally (instead of just EU). They should skip the 300 (too little power) and go straight to a 350 with 2.5T. Then an IS-F with THS-R; stopping taking about it Lexus, show it. An EV would become the icing on the cake, as priorities should go to UX/NX/RX/CT(rumored) EVs.

The IS could coexist with ES at similar price points and not get eaten alive. The IS has always been aimed at a much younger (close to 20 years) demographics, unlike GS which more or less shares the same age group as the ES. With the GS now gone, the IS has an even bigger mission of carrying the sporty sedan image. It definitely needs a more aggressive look than the ES. If the ES is a smaller brother of the LS, the IS should be a smaller brother of the LC. Its price range will also need to expand, going downwards to scoop up more volume and upwards to fill holes left by the death of GS.

The IS is their gateway car. The success of the ES is unsustainable without a supply of young buyers that will upgrade in the future (although traditionally ES has been feeding on Camry buyers that want to go upmarket). BBA knows this very well; that's why they offer a very complete lineup of 3-series, C-class, and A4. The next IS needs to have a very strong debut and lineup if they want to survive in the ever shrinking sedan market.
S
Seeing how many young buyers in China want an IS for the looks but couldn't afford one, I would say having an entry-level IS260 at a lower price point should definitely be on their radar. This is followed by a 300h which should be available globally (instead of just EU). They should skip the 300 (too little power) and go straight to a 350 with 2.5T. Then an IS-F with THS-R; stopping taking about it Lexus, show it. An EV would become the icing on the cake, as priorities should go to UX/NX/RX/CT(rumored) EVs.

The IS could coexist with ES at similar price points and not get eaten alive. The IS has always been aimed at a much younger (close to 20 years) demographics, unlike GS which more or less shares the same age group as the ES. With the GS now gone, the IS has an even bigger mission of carrying the sporty sedan image. It definitely needs a more aggressive look than the ES. If the ES is a smaller brother of the LS, the IS should be a smaller brother of the LC. Its price range will also need to expand, going downwards to scoop up more volume and upwards to fill holes left by the death of GS.

The IS is their gateway car. The success of the ES is unsustainable without a supply of young buyers that will upgrade in the future (although traditionally ES has been feeding on Camry buyers that want to go upmarket). BBA knows this very well; that's why they offer a very complete lineup of 3-series, C-class, and A4. The next IS needs to have a very strong debut and lineup if they want to survive in the ever shrinking sedan market.
S
Seeing how many young buyers in China want an IS for the looks but couldn't afford one, I would say having an entry-level IS260 at a lower price point should definitely be on their radar. This is followed by a 300h which should be available globally (instead of just EU). They should skip the 300 (too little power) and go straight to a 350 with 2.5T. Then an IS-F with THS-R; stopping taking about it Lexus, show it. An EV would become the icing on the cake, as priorities should go to UX/NX/RX/CT(rumored) EVs.

The IS could coexist with ES at similar price points and not get eaten alive. The IS has always been aimed at a much younger (close to 20 years) demographics, unlike GS which more or less shares the same age group as the ES. With the GS now gone, the IS has an even bigger mission of carrying the sporty sedan image. It definitely needs a more aggressive look than the ES. If the ES is a smaller brother of the LS, the IS should be a smaller brother of the LC. Its price range will also need to expand, going downwards to scoop up more volume and upwards to fill holes left by the death of GS.

The IS is their gateway car. The success of the ES is unsustainable without a supply of young buyers that will upgrade in the future (although traditionally ES has been feeding on Camry buyers that want to go upmarket). BBA knows this very well; that's why they offer a very complete lineup of 3-series, C-class, and A4. The next IS needs to have a very strong debut and lineup if they want to survive in the ever shrinking sedan market.
S
Seeing how many young buyers in China want an IS for the looks but couldn't afford one, I would say having an entry-level IS260 at a lower price point should definitely be on their radar. This is followed by a 300h which should be available globally (instead of just EU). They should skip the 300 (too little power) and go straight to a 350 with 2.5T. Then an IS-F with THS-R; stopping taking about it Lexus, show it. An EV would become the icing on the cake, as priorities should go to UX/NX/RX/CT(rumored) EVs.

The IS could coexist with ES at similar price points and not get eaten alive. The IS has always been aimed at a much younger (close to 20 years) demographics, unlike GS which more or less shares the same age group as the ES. With the GS now gone, the IS has an even bigger mission of carrying the sporty sedan image. It definitely needs a more aggressive look than the ES. If the ES is a smaller brother of the LS, the IS should be a smaller brother of the LC. Its price range will also need to expand, going downwards to scoop up more volume and upwards to fill holes left by the death of GS.

The IS is their gateway car. The success of the ES is unsustainable without a supply of young buyers that will upgrade in the future (although traditionally ES has been feeding on Camry buyers that want to go upmarket). BBA knows this very well; that's why they offer a very complete lineup of 3-series, C-class, and A4. The next IS needs to have a very strong debut and lineup if they want to survive in the ever shrinking sedan market.
S
Seeing how many young buyers in China want an IS for the looks but couldn't afford one, I would say having an entry-level IS260 at a lower price point should definitely be on their radar. This is followed by a 300h which should be available globally (instead of just EU). They should skip the 300 (too little power) and go straight to a 350 with 2.5T. Then an IS-F with THS-R; stopping taking about it Lexus, show it. An EV would become the icing on the cake, as priorities should go to UX/NX/RX/CT(rumored) EVs.

The IS could coexist with ES at similar price points and not get eaten alive. The IS has always been aimed at a much younger (close to 20 years) demographics, unlike GS which more or less shares the same age group as the ES. With the GS now gone, the IS has an even bigger mission of carrying the sporty sedan image. It definitely needs a more aggressive look than the ES. If the ES is a smaller brother of the LS, the IS should be a smaller brother of the LC. Its price range will also need to expand, going downwards to scoop up more volume and upwards to fill holes left by the death of GS.

The IS is their gateway car. The success of the ES is unsustainable without a supply of young buyers that will upgrade in the future (although traditionally ES has been feeding on Camry buyers that want to go upmarket). BBA knows this very well; that's why they offer a very complete lineup of 3-series, C-class, and A4. The next IS needs to have a very strong debut and lineup if they want to survive in the ever shrinking sedan market.
S
Seeing how many young buyers in China want an IS for the looks but couldn't afford one, I would say having an entry-level IS260 at a lower price point should definitely be on their radar. This is followed by a 300h which should be available globally (instead of just EU). They should skip the 300 (too little power) and go straight to a 350 with 2.5T. Then an IS-F with THS-R; stopping taking about it Lexus, show it. An EV would become the icing on the cake, as priorities should go to UX/NX/RX/CT(rumored) EVs.

The IS could coexist with ES at similar price points and not get eaten alive. The IS has always been aimed at a much younger (close to 20 years) demographics, unlike GS which more or less shares the same age group as the ES. With the GS now gone, the IS has an even bigger mission of carrying the sporty sedan image. It definitely needs a more aggressive look than the ES. If the ES is a smaller brother of the LS, the IS should be a smaller brother of the LC. Its price range will also need to expand, going downwards to scoop up more volume and upwards to fill holes left by the death of GS.

The IS is their gateway car. The success of the ES is unsustainable without a supply of young buyers that will upgrade in the future (although traditionally ES has been feeding on Camry buyers that want to go upmarket). BBA knows this very well; that's why they offer a very complete lineup of 3-series, C-class, and A4. The next IS needs to have a very strong debut and lineup if they want to survive in the ever shrinking sedan market.
S
Seeing how many young buyers in China want an IS for the looks but couldn't afford one, I would say having an entry-level IS260 at a lower price point should definitely be on their radar. This is followed by a 300h which should be available globally (instead of just EU). They should skip the 300 (too little power) and go straight to a 350 with 2.5T. Then an IS-F with THS-R; stopping taking about it Lexus, show it. An EV would become the icing on the cake, as priorities should go to UX/NX/RX/CT(rumored) EVs.

The IS could coexist with ES at similar price points and not get eaten alive. The IS has always been aimed at a much younger (close to 20 years) demographics, unlike GS which more or less shares the same age group as the ES. With the GS now gone, the IS has an even bigger mission of carrying the sporty sedan image. It definitely needs a more aggressive look than the ES. If the ES is a smaller brother of the LS, the IS should be a smaller brother of the LC. Its price range will also need to expand, going downwards to scoop up more volume and upwards to fill holes left by the death of GS.

The IS is their gateway car. The success of the ES is unsustainable without a supply of young buyers that will upgrade in the future (although traditionally ES has been feeding on Camry buyers that want to go upmarket). BBA knows this very well; that's why they offer a very complete lineup of 3-series, C-class, and A4. The next IS needs to have a very strong debut and lineup if they want to survive in the ever shrinking sedan market.
S
Seeing how many young buyers in China want an IS for the looks but couldn't afford one, I would say having an entry-level IS260 at a lower price point should definitely be on their radar. This is followed by a 300h which should be available globally (instead of just EU). They should skip the 300 (too little power) and go straight to a 350 with 2.5T. Then an IS-F with THS-R; stopping taking about it Lexus, show it. An EV would become the icing on the cake, as priorities should go to UX/NX/RX/CT(rumored) EVs.

The IS could coexist with ES at similar price points and not get eaten alive. The IS has always been aimed at a much younger (close to 20 years) demographics, unlike GS which more or less shares the same age group as the ES. With the GS now gone, the IS has an even bigger mission of carrying the sporty sedan image. It definitely needs a more aggressive look than the ES. If the ES is a smaller brother of the LS, the IS should be a smaller brother of the LC. Its price range will also need to expand, going downwards to scoop up more volume and upwards to fill holes left by the death of GS.

The IS is their gateway car. The success of the ES is unsustainable without a supply of young buyers that will upgrade in the future (although traditionally ES has been feeding on Camry buyers that want to go upmarket). BBA knows this very well; that's why they offer a very complete lineup of 3-series, C-class, and A4. The next IS needs to have a very strong debut and lineup if they want to survive in the ever shrinking sedan market.
S
Seeing how many young buyers in China want an IS for the looks but couldn't afford one, I would say having an entry-level IS260 at a lower price point should definitely be on their radar. This is followed by a 300h which should be available globally (instead of just EU). They should skip the 300 (too little power) and go straight to a 350 with 2.5T. Then an IS-F with THS-R; stopping taking about it Lexus, show it. An EV would become the icing on the cake, as priorities should go to UX/NX/RX/CT(rumored) EVs.

The IS could coexist with ES at similar price points and not get eaten alive. The IS has always been aimed at a much younger (close to 20 years) demographics, unlike GS which more or less shares the same age group as the ES. With the GS now gone, the IS has an even bigger mission of carrying the sporty sedan image. It definitely needs a more aggressive look than the ES. If the ES is a smaller brother of the LS, the IS should be a smaller brother of the LC. Its price range will also need to expand, going downwards to scoop up more volume and upwards to fill holes left by the death of GS.

The IS is their gateway car. The success of the ES is unsustainable without a supply of young buyers that will upgrade in the future (although traditionally ES has been feeding on Camry buyers that want to go upmarket). BBA knows this very well; that's why they offer a very complete lineup of 3-series, C-class, and A4. The next IS needs to have a very strong debut and lineup if they want to survive in the ever shrinking sedan market.
S
Seeing how many young buyers in China want an IS for the looks but couldn't afford one, I would say having an entry-level IS260 at a lower price point should definitely be on their radar. This is followed by a 300h which should be available globally (instead of just EU). They should skip the 300 (too little power) and go straight to a 350 with 2.5T. Then an IS-F with THS-R; stopping taking about it Lexus, show it. An EV would become the icing on the cake, as priorities should go to UX/NX/RX/CT(rumored) EVs.

The IS could coexist with ES at similar price points and not get eaten alive. The IS has always been aimed at a much younger (close to 20 years) demographics, unlike GS which more or less shares the same age group as the ES. With the GS now gone, the IS has an even bigger mission of carrying the sporty sedan image. It definitely needs a more aggressive look than the ES. If the ES is a smaller brother of the LS, the IS should be a smaller brother of the LC. Its price range will also need to expand, going downwards to scoop up more volume and upwards to fill holes left by the death of GS.

The IS is their gateway car. The success of the ES is unsustainable without a supply of young buyers that will upgrade in the future (although traditionally ES has been feeding on Camry buyers that want to go upmarket). BBA knows this very well; that's why they offer a very complete lineup of 3-series, C-class, and A4. The next IS needs to have a very strong debut and lineup if they want to survive in the ever shrinking sedan market.
S
Seeing how many young buyers in China want an IS for the looks but couldn't afford one, I would say having an entry-level IS260 at a lower price point should definitely be on their radar. This is followed by a 300h which should be available globally (instead of just EU). They should skip the 300 (too little power) and go straight to a 350 with 2.5T. Then an IS-F with THS-R; stopping taking about it Lexus, show it. An EV would become the icing on the cake, as priorities should go to UX/NX/RX/CT(rumored) EVs.

The IS could coexist with ES at similar price points and not get eaten alive. The IS has always been aimed at a much younger (close to 20 years) demographics, unlike GS which more or less shares the same age group as the ES. With the GS now gone, the IS has an even bigger mission of carrying the sporty sedan image. It definitely needs a more aggressive look than the ES. If the ES is a smaller brother of the LS, the IS should be a smaller brother of the LC. Its price range will also need to expand, going downwards to scoop up more volume and upwards to fill holes left by the death of GS.

The IS is their gateway car. The success of the ES is unsustainable without a supply of young buyers that will upgrade in the future (although traditionally ES has been feeding on Camry buyers that want to go upmarket). BBA knows this very well; that's why they offer a very complete lineup of 3-series, C-class, and A4. The next IS needs to have a very strong debut and lineup if they want to survive in the ever shrinking sedan market.
S
Seeing how many young buyers in China want an IS for the looks but couldn't afford one, I would say having an entry-level IS260 at a lower price point should definitely be on their radar. This is followed by a 300h which should be available globally (instead of just EU). They should skip the 300 (too little power) and go straight to a 350 with 2.5T. Then an IS-F with THS-R; stopping taking about it Lexus, show it. An EV would become the icing on the cake, as priorities should go to UX/NX/RX/CT(rumored) EVs.

The IS could coexist with ES at similar price points and not get eaten alive. The IS has always been aimed at a much younger (close to 20 years) demographics, unlike GS which more or less shares the same age group as the ES. With the GS now gone, the IS has an even bigger mission of carrying the sporty sedan image. It definitely needs a more aggressive look than the ES. If the ES is a smaller brother of the LS, the IS should be a smaller brother of the LC. Its price range will also need to expand, going downwards to scoop up more volume and upwards to fill holes left by the death of GS.

The IS is their gateway car. The success of the ES is unsustainable without a supply of young buyers that will upgrade in the future (although traditionally ES has been feeding on Camry buyers that want to go upmarket). BBA knows this very well; that's why they offer a very complete lineup of 3-series, C-class, and A4. The next IS needs to have a very strong debut and lineup if they want to survive in the ever shrinking sedan market.
S
Seeing how many young buyers in China want an IS for the looks but couldn't afford one, I would say having an entry-level IS260 at a lower price point should definitely be on their radar. This is followed by a 300h which should be available globally (instead of just EU). They should skip the 300 (too little power) and go straight to a 350 with 2.5T. Then an IS-F with THS-R; stopping taking about it Lexus, show it. An EV would become the icing on the cake, as priorities should go to UX/NX/RX/CT(rumored) EVs.

The IS could coexist with ES at similar price points and not get eaten alive. The IS has always been aimed at a much younger (close to 20 years) demographics, unlike GS which more or less shares the same age group as the ES. With the GS now gone, the IS has an even bigger mission of carrying the sporty sedan image. It definitely needs a more aggressive look than the ES. If the ES is a smaller brother of the LS, the IS should be a smaller brother of the LC. Its price range will also need to expand, going downwards to scoop up more volume and upwards to fill holes left by the death of GS.

The IS is their gateway car. The success of the ES is unsustainable without a supply of young buyers that will upgrade in the future (although traditionally ES has been feeding on Camry buyers that want to go upmarket). BBA knows this very well; that's why they offer a very complete lineup of 3-series, C-class, and A4. The next IS needs to have a very strong debut and lineup if they want to survive in the ever shrinking sedan market.
S
Seeing how many young buyers in China want an IS for the looks but couldn't afford one, I would say having an entry-level IS260 at a lower price point should definitely be on their radar. This is followed by a 300h which should be available globally (instead of just EU). They should skip the 300 (too little power) and go straight to a 350 with 2.5T. Then an IS-F with THS-R; stopping taking about it Lexus, show it. An EV would become the icing on the cake, as priorities should go to UX/NX/RX/CT(rumored) EVs.

The IS could coexist with ES at similar price points and not get eaten alive. The IS has always been aimed at a much younger (close to 20 years) demographics, unlike GS which more or less shares the same age group as the ES. With the GS now gone, the IS has an even bigger mission of carrying the sporty sedan image. It definitely needs a more aggressive look than the ES. If the ES is a smaller brother of the LS, the IS should be a smaller brother of the LC. Its price range will also need to expand, going downwards to scoop up more volume and upwards to fill holes left by the death of GS.

The IS is their gateway car. The success of the ES is unsustainable without a supply of young buyers that will upgrade in the future (although traditionally ES has been feeding on Camry buyers that want to go upmarket). BBA knows this very well; that's why they offer a very complete lineup of 3-series, C-class, and A4. The next IS needs to have a very strong debut and lineup if they want to survive in the ever shrinking sedan market.
S
Seeing how many young buyers in China want an IS for the looks but couldn't afford one, I would say having an entry-level IS260 at a lower price point should definitely be on their radar. This is followed by a 300h which should be available globally (instead of just EU). They should skip the 300 (too little power) and go straight to a 350 with 2.5T. Then an IS-F with THS-R; stopping taking about it Lexus, show it. An EV would become the icing on the cake, as priorities should go to UX/NX/RX/CT(rumored) EVs.

The IS could coexist with ES at similar price points and not get eaten alive. The IS has always been aimed at a much younger (close to 20 years) demographics, unlike GS which more or less shares the same age group as the ES. With the GS now gone, the IS has an even bigger mission of carrying the sporty sedan image. It definitely needs a more aggressive look than the ES. If the ES is a smaller brother of the LS, the IS should be a smaller brother of the LC. Its price range will also need to expand, going downwards to scoop up more volume and upwards to fill holes left by the death of GS.

The IS is their gateway car. The success of the ES is unsustainable without a supply of young buyers that will upgrade in the future (although traditionally ES has been feeding on Camry buyers that want to go upmarket). BBA knows this very well; that's why they offer a very complete lineup of 3-series, C-class, and A4. The next IS needs to have a very strong debut and lineup if they want to survive in the ever shrinking sedan market.
S
Seeing how many young buyers in China want an IS for the looks but couldn't afford one, I would say having an entry-level IS260 at a lower price point should definitely be on their radar. This is followed by a 300h which should be available globally (instead of just EU). They should skip the 300 (too little power) and go straight to a 350 with 2.5T. Then an IS-F with THS-R; stopping taking about it Lexus, show it. An EV would become the icing on the cake, as priorities should go to UX/NX/RX/CT(rumored) EVs.

The IS could coexist with ES at similar price points and not get eaten alive. The IS has always been aimed at a much younger (close to 20 years) demographics, unlike GS which more or less shares the same age group as the ES. With the GS now gone, the IS has an even bigger mission of carrying the sporty sedan image. It definitely needs a more aggressive look than the ES. If the ES is a smaller brother of the LS, the IS should be a smaller brother of the LC. Its price range will also need to expand, going downwards to scoop up more volume and upwards to fill holes left by the death of GS.

The IS is their gateway car. The success of the ES is unsustainable without a supply of young buyers that will upgrade in the future (although traditionally ES has been feeding on Camry buyers that want to go upmarket). BBA knows this very well; that's why they offer a very complete lineup of 3-series, C-class, and A4. The next IS needs to have a very strong debut and lineup if they want to survive in the ever shrinking sedan market.
S
Seeing how many young buyers in China want an IS for the looks but couldn't afford one, I would say having an entry-level IS260 at a lower price point should definitely be on their radar. This is followed by a 300h which should be available globally (instead of just EU). They should skip the 300 (too little power) and go straight to a 350 with 2.5T. Then an IS-F with THS-R; stopping taking about it Lexus, show it. An EV would become the icing on the cake, as priorities should go to UX/NX/RX/CT(rumored) EVs.

The IS could coexist with ES at similar price points and not get eaten alive. The IS has always been aimed at a much younger (close to 20 years) demographics, unlike GS which more or less shares the same age group as the ES. With the GS now gone, the IS has an even bigger mission of carrying the sporty sedan image. It definitely needs a more aggressive look than the ES. If the ES is a smaller brother of the LS, the IS should be a smaller brother of the LC. Its price range will also need to expand, going downwards to scoop up more volume and upwards to fill holes left by the death of GS.

The IS is their gateway car. The success of the ES is unsustainable without a supply of young buyers that will upgrade in the future (although traditionally ES has been feeding on Camry buyers that want to go upmarket). BBA knows this very well; that's why they offer a very complete lineup of 3-series, C-class, and A4. The next IS needs to have a very strong debut and lineup if they want to survive in the ever shrinking sedan market.
S
Seeing how many young buyers in China want an IS for the looks but couldn't afford one, I would say having an entry-level IS260 at a lower price point should definitely be on their radar. This is followed by a 300h which should be available globally (instead of just EU). They should skip the 300 (too little power) and go straight to a 350 with 2.5T. Then an IS-F with THS-R; stopping taking about it Lexus, show it. An EV would become the icing on the cake, as priorities should go to UX/NX/RX/CT(rumored) EVs.

The IS could coexist with ES at similar price points and not get eaten alive. The IS has always been aimed at a much younger (close to 20 years) demographics, unlike GS which more or less shares the same age group as the ES. With the GS now gone, the IS has an even bigger mission of carrying the sporty sedan image. It definitely needs a more aggressive look than the ES. If the ES is a smaller brother of the LS, the IS should be a smaller brother of the LC. Its price range will also need to expand, going downwards to scoop up more volume and upwards to fill holes left by the death of GS.

The IS is their gateway car. The success of the ES is unsustainable without a supply of young buyers that will upgrade in the future (although traditionally ES has been feeding on Camry buyers that want to go upmarket). BBA knows this very well; that's why they offer a very complete lineup of 3-series, C-class, and A4. The next IS needs to have a very strong debut and lineup if they want to survive in the ever shrinking sedan market.
S
Seeing how many young buyers in China want an IS for the looks but couldn't afford one, I would say having an entry-level IS260 at a lower price point should definitely be on their radar. This is followed by a 300h which should be available globally (instead of just EU). They should skip the 300 (too little power) and go straight to a 350 with 2.5T. Then an IS-F with THS-R; stopping taking about it Lexus, show it. An EV would become the icing on the cake, as priorities should go to UX/NX/RX/CT(rumored) EVs.

The IS could coexist with ES at similar price points and not get eaten alive. The IS has always been aimed at a much younger (close to 20 years) demographics, unlike GS which more or less shares the same age group as the ES. With the GS now gone, the IS has an even bigger mission of carrying the sporty sedan image. It definitely needs a more aggressive look than the ES. If the ES is a smaller brother of the LS, the IS should be a smaller brother of the LC. Its price range will also need to expand, going downwards to scoop up more volume and upwards to fill holes left by the death of GS.

The IS is their gateway car. The success of the ES is unsustainable without a supply of young buyers that will upgrade in the future (although traditionally ES has been feeding on Camry buyers that want to go upmarket). BBA knows this very well; that's why they offer a very complete lineup of 3-series, C-class, and A4. The next IS needs to have a very strong debut and lineup if they want to survive in the ever shrinking sedan market.
S
Seeing how many young buyers in China want an IS for the looks but couldn't afford one, I would say having an entry-level IS260 at a lower price point should definitely be on their radar. This is followed by a 300h which should be available globally (instead of just EU). They should skip the 300 (too little power) and go straight to a 350 with 2.5T. Then an IS-F with THS-R; stopping taking about it Lexus, show it. An EV would become the icing on the cake, as priorities should go to UX/NX/RX/CT(rumored) EVs.

The IS could coexist with ES at similar price points and not get eaten alive. The IS has always been aimed at a much younger (close to 20 years) demographics, unlike GS which more or less shares the same age group as the ES. With the GS now gone, the IS has an even bigger mission of carrying the sporty sedan image. It definitely needs a more aggressive look than the ES. If the ES is a smaller brother of the LS, the IS should be a smaller brother of the LC. Its price range will also need to expand, going downwards to scoop up more volume and upwards to fill holes left by the death of GS.

The IS is their gateway car. The success of the ES is unsustainable without a supply of young buyers that will upgrade in the future (although traditionally ES has been feeding on Camry buyers that want to go upmarket). BBA knows this very well; that's why they offer a very complete lineup of 3-series, C-class, and A4. The next IS needs to have a very strong debut and lineup if they want to survive in the ever shrinking sedan market.
S
Seeing how many young buyers in China want an IS for the looks but couldn't afford one, I would say having an entry-level IS260 at a lower price point should definitely be on their radar. This is followed by a 300h which should be available globally (instead of just EU). They should skip the 300 (too little power) and go straight to a 350 with 2.5T. Then an IS-F with THS-R; stopping taking about it Lexus, show it. An EV would become the icing on the cake, as priorities should go to UX/NX/RX/CT(rumored) EVs.

The IS could coexist with ES at similar price points and not get eaten alive. The IS has always been aimed at a much younger (close to 20 years) demographics, unlike GS which more or less shares the same age group as the ES. With the GS now gone, the IS has an even bigger mission of carrying the sporty sedan image. It definitely needs a more aggressive look than the ES. If the ES is a smaller brother of the LS, the IS should be a smaller brother of the LC. Its price range will also need to expand, going downwards to scoop up more volume and upwards to fill holes left by the death of GS.

The IS is their gateway car. The success of the ES is unsustainable without a supply of young buyers that will upgrade in the future (although traditionally ES has been feeding on Camry buyers that want to go upmarket). BBA knows this very well; that's why they offer a very complete lineup of 3-series, C-class, and A4. The next IS needs to have a very strong debut and lineup if they want to survive in the ever shrinking sedan market.
S
Seeing how many young buyers in China want an IS for the looks but couldn't afford one, I would say having an entry-level IS260 at a lower price point should definitely be on their radar. This is followed by a 300h which should be available globally (instead of just EU). They should skip the 300 (too little power) and go straight to a 350 with 2.5T. Then an IS-F with THS-R; stopping taking about it Lexus, show it. An EV would become the icing on the cake, as priorities should go to UX/NX/RX/CT(rumored) EVs.

The IS could coexist with ES at similar price points and not get eaten alive. The IS has always been aimed at a much younger (close to 20 years) demographics, unlike GS which more or less shares the same age group as the ES. With the GS now gone, the IS has an even bigger mission of carrying the sporty sedan image. It definitely needs a more aggressive look than the ES. If the ES is a smaller brother of the LS, the IS should be a smaller brother of the LC. Its price range will also need to expand, going downwards to scoop up more volume and upwards to fill holes left by the death of GS.

The IS is their gateway car. The success of the ES is unsustainable without a supply of young buyers that will upgrade in the future (although traditionally ES has been feeding on Camry buyers that want to go upmarket). BBA knows this very well; that's why they offer a very complete lineup of 3-series, C-class, and A4. The next IS needs to have a very strong debut and lineup if they want to survive in the ever shrinking sedan market.
S
Seeing how many young buyers in China want an IS for the looks but couldn't afford one, I would say having an entry-level IS260 at a lower price point should definitely be on their radar. This is followed by a 300h which should be available globally (instead of just EU). They should skip the 300 (too little power) and go straight to a 350 with 2.5T. Then an IS-F with THS-R; stopping taking about it Lexus, show it. An EV would become the icing on the cake, as priorities should go to UX/NX/RX/CT(rumored) EVs.

The IS could coexist with ES at similar price points and not get eaten alive. The IS has always been aimed at a much younger (close to 20 years) demographics, unlike GS which more or less shares the same age group as the ES. With the GS now gone, the IS has an even bigger mission of carrying the sporty sedan image. It definitely needs a more aggressive look than the ES. If the ES is a smaller brother of the LS, the IS should be a smaller brother of the LC. Its price range will also need to expand, going downwards to scoop up more volume and upwards to fill holes left by the death of GS.

The IS is their gateway car. The success of the ES is unsustainable without a supply of young buyers that will upgrade in the future (although traditionally ES has been feeding on Camry buyers that want to go upmarket). BBA knows this very well; that's why they offer a very complete lineup of 3-series, C-class, and A4. The next IS needs to have a very strong debut and lineup if they want to survive in the ever shrinking sedan market.
S
Seeing how many young buyers in China want an IS for the looks but couldn't afford one, I would say having an entry-level IS260 at a lower price point should definitely be on their radar. This is followed by a 300h which should be available globally (instead of just EU). They should skip the 300 (too little power) and go straight to a 350 with 2.5T. Then an IS-F with THS-R; stopping taking about it Lexus, show it. An EV would become the icing on the cake, as priorities should go to UX/NX/RX/CT(rumored) EVs.

The IS could coexist with ES at similar price points and not get eaten alive. The IS has always been aimed at a much younger (close to 20 years) demographics, unlike GS which more or less shares the same age group as the ES. With the GS now gone, the IS has an even bigger mission of carrying the sporty sedan image. It definitely needs a more aggressive look than the ES. If the ES is a smaller brother of the LS, the IS should be a smaller brother of the LC. Its price range will also need to expand, going downwards to scoop up more volume and upwards to fill holes left by the death of GS.

The IS is their gateway car. The success of the ES is unsustainable without a supply of young buyers that will upgrade in the future (although traditionally ES has been feeding on Camry buyers that want to go upmarket). BBA knows this very well; that's why they offer a very complete lineup of 3-series, C-class, and A4. The next IS needs to have a very strong debut and lineup if they want to survive in the ever shrinking sedan market.
S
Seeing how many young buyers in China want an IS for the looks but couldn't afford one, I would say having an entry-level IS260 at a lower price point should definitely be on their radar. This is followed by a 300h which should be available globally (instead of just EU). They should skip the 300 (too little power) and go straight to a 350 with 2.5T. Then an IS-F with THS-R; stopping taking about it Lexus, show it. An EV would become the icing on the cake, as priorities should go to UX/NX/RX/CT(rumored) EVs.

The IS could coexist with ES at similar price points and not get eaten alive. The IS has always been aimed at a much younger (close to 20 years) demographics, unlike GS which more or less shares the same age group as the ES. With the GS now gone, the IS has an even bigger mission of carrying the sporty sedan image. It definitely needs a more aggressive look than the ES. If the ES is a smaller brother of the LS, the IS should be a smaller brother of the LC. Its price range will also need to expand, going downwards to scoop up more volume and upwards to fill holes left by the death of GS.

The IS is their gateway car. The success of the ES is unsustainable without a supply of young buyers that will upgrade in the future (although traditionally ES has been feeding on Camry buyers that want to go upmarket). BBA knows this very well; that's why they offer a very complete lineup of 3-series, C-class, and A4. The next IS needs to have a very strong debut and lineup if they want to survive in the ever shrinking sedan market.
S
Seeing how many young buyers in China want an IS for the looks but couldn't afford one, I would say having an entry-level IS260 at a lower price point should definitely be on their radar. This is followed by a 300h which should be available globally (instead of just EU). They should skip the 300 (too little power) and go straight to a 350 with 2.5T. Then an IS-F with THS-R; stopping taking about it Lexus, show it. An EV would become the icing on the cake, as priorities should go to UX/NX/RX/CT(rumored) EVs.

The IS could coexist with ES at similar price points and not get eaten alive. The IS has always been aimed at a much younger (close to 20 years) demographics, unlike GS which more or less shares the same age group as the ES. With the GS now gone, the IS has an even bigger mission of carrying the sporty sedan image. It definitely needs a more aggressive look than the ES. If the ES is a smaller brother of the LS, the IS should be a smaller brother of the LC. Its price range will also need to expand, going downwards to scoop up more volume and upwards to fill holes left by the death of GS.

The IS is their gateway car. The success of the ES is unsustainable without a supply of young buyers that will upgrade in the future (although traditionally ES has been feeding on Camry buyers that want to go upmarket). BBA knows this very well; that's why they offer a very complete lineup of 3-series, C-class, and A4. The next IS needs to have a very strong debut and lineup if they want to survive in the ever shrinking sedan market.
S
Seeing how many young buyers in China want an IS for the looks but couldn't afford one, I would say having an entry-level IS260 at a lower price point should definitely be on their radar. This is followed by a 300h which should be available globally (instead of just EU). They should skip the 300 (too little power) and go straight to a 350 with 2.5T. Then an IS-F with THS-R; stopping taking about it Lexus, show it. An EV would become the icing on the cake, as priorities should go to UX/NX/RX/CT(rumored) EVs.

The IS could coexist with ES at similar price points and not get eaten alive. The IS has always been aimed at a much younger (close to 20 years) demographics, unlike GS which more or less shares the same age group as the ES. With the GS now gone, the IS has an even bigger mission of carrying the sporty sedan image. It definitely needs a more aggressive look than the ES. If the ES is a smaller brother of the LS, the IS should be a smaller brother of the LC. Its price range will also need to expand, going downwards to scoop up more volume and upwards to fill holes left by the death of GS.

The IS is their gateway car. The success of the ES is unsustainable without a supply of young buyers that will upgrade in the future (although traditionally ES has been feeding on Camry buyers that want to go upmarket). BBA knows this very well; that's why they offer a very complete lineup of 3-series, C-class, and A4. The next IS needs to have a very strong debut and lineup if they want to survive in the ever shrinking sedan market.
S
Seeing how many young buyers in China want an IS for the looks but couldn't afford one, I would say having an entry-level IS260 at a lower price point should definitely be on their radar. This is followed by a 300h which should be available globally (instead of just EU). They should skip the 300 (too little power) and go straight to a 350 with 2.5T. Then an IS-F with THS-R; stopping taking about it Lexus, show it. An EV would become the icing on the cake, as priorities should go to UX/NX/RX/CT(rumored) EVs.

The IS could coexist with ES at similar price points and not get eaten alive. The IS has always been aimed at a much younger (close to 20 years) demographics, unlike GS which more or less shares the same age group as the ES. With the GS now gone, the IS has an even bigger mission of carrying the sporty sedan image. It definitely needs a more aggressive look than the ES. If the ES is a smaller brother of the LS, the IS should be a smaller brother of the LC. Its price range will also need to expand, going downwards to scoop up more volume and upwards to fill holes left by the death of GS.

The IS is their gateway car. The success of the ES is unsustainable without a supply of young buyers that will upgrade in the future (although traditionally ES has been feeding on Camry buyers that want to go upmarket). BBA knows this very well; that's why they offer a very complete lineup of 3-series, C-class, and A4. The next IS needs to have a very strong debut and lineup if they want to survive in the ever shrinking sedan market.
S
Seeing how many young buyers in China want an IS for the looks but couldn't afford one, I would say having an entry-level IS260 at a lower price point should definitely be on their radar. This is followed by a 300h which should be available globally (instead of just EU). They should skip the 300 (too little power) and go straight to a 350 with 2.5T. Then an IS-F with THS-R; stopping taking about it Lexus, show it. An EV would become the icing on the cake, as priorities should go to UX/NX/RX/CT(rumored) EVs.

The IS could coexist with ES at similar price points and not get eaten alive. The IS has always been aimed at a much younger (close to 20 years) demographics, unlike GS which more or less shares the same age group as the ES. With the GS now gone, the IS has an even bigger mission of carrying the sporty sedan image. It definitely needs a more aggressive look than the ES. If the ES is a smaller brother of the LS, the IS should be a smaller brother of the LC. Its price range will also need to expand, going downwards to scoop up more volume and upwards to fill holes left by the death of GS.

The IS is their gateway car. The success of the ES is unsustainable without a supply of young buyers that will upgrade in the future (although traditionally ES has been feeding on Camry buyers that want to go upmarket). BBA knows this very well; that's why they offer a very complete lineup of 3-series, C-class, and A4. The next IS needs to have a very strong debut and lineup if they want to survive in the ever shrinking sedan market.

S