Lexus June 2018 Sales Report

Posted by Kevin on July 3rd, 2018

USA

Lexus USA has reported 23,750 total sales for June 2018, a 6.2% daily sales rate decrease over last year — here’s the model-by-model breakdown:

MONTH Year to Date (*DSR)
2018 2017 DSR % CHG* 2018 2017 DSR % CHG*
CT 0 615 -100 4 3,926 -99.9
IS 2,017 2,103 -7.6 11,296 12,328 -9.6
RC 328 499 -36.7 1,749 3,099 -44.3
ES 3,592 4,666 -25.9 19,901 21,800 -9.9
GS 602 646 -10.3 3,688 3,553 2.5
LS 789 300 153.3 4,369 1,855 132.5
LC 161 423 -63 1,016 845 19
LFA 0 0 0 2 0 0
Total Cars
7,489
9,252
-22.1
42,025
47,406
-12.5
NX 4,862 4,597 1.8 28,672 26,023 8.7
RX 8,854 8,408 1.4 50,051 46,737 5.7
GX 2149 1740 18.9 11,670 10,897 5.7
LX 396 398 -4.2 2,582 2,697 -5.5
Total Trucks 16,261
 15,143
 3.4
 92,975
 86,354
 6.3
Total Sales
23,750
24,395
-6.2
135,000
133,760
-0.4

Please note, all percentages are calculated by the Daily Sales Rate (DSR), which takes into account the number of days in the month that dealerships could sell cars. June 2018 had 27 selling days, June 2017 had 26 selling days.

Some highlights from the month:

  • Lexus LUVs posted a 7.4 percent increase, a best-ever June
  • NX Hybrid up 270 percent, the sixth consecutive best-ever month
  • NX combined sales up 5.8 percent in June, a best-ever June and first half
  • RX saw gain of 5.3 percent in June
  • GX increased 23.5 percent, a best-ever June in 13 years
  • LS up 135.5 percent in the first half

“Lexus closed out the first half of the year up led by best-ever LUV sales,” said David Christ, group vice president and general manager, Lexus division. “RX is up seven percent year-to-date and remains the top-selling luxury vehicle in the industry while the NX delivered ten percent year-over-year growth.

“In addition to these great results, we successfully launched our flagship sedan, the all-new LS 500, and the all-new RXL. We’re looking forward to continued success in the third quarter, which will get a boost from our all-new ES sedan that goes on sale in September.”

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Comments
S
Gecko
Truthfully, their SUV lineup is not much better but is being buoyed by sales trends. Not good.
That is the true danger here. Competitors are rolling out SUV models like crazy while Lexus is taking its time. The UX looks intentionally crippled for the U.S. market while BMW demonstrated how much can be earned in the subcompact segment (over 4k combined for X1 and X2 is not a number to ignore). The GX and LX...I don't want to beat the dead horses any more. The LF-1 and potentially other 'crossover coupes' are still years out. Meanwhile others are also playing the electric SUV card while all we get is a loose rumor about a UX EV. The NX was a success but is nowhere close to being secure. At this point the only safe product in their SUV lineup is the RX, just like how the only safe sedan is the ES.

Gecko
We now have rumors of 3IS lasting into 2020 or 2021, so that is another 6-7 year cycle when you consider how long the car has been on the road. Adding Apple CarPlay and something like 275hp 2.0T and 375hp 3.0T V6 would go a long way towards adding some pizazz in the lineup, but we know Lexus isn't packing that type of fire power. Over time, this lack of investment in the product sends car shoppers elsewhere and other brands have done a much better job of keeping their product lines fresh and innovative - making consumers feel like they're getting more for their money, and definitely having a better experience. These defected customers then stay where they're at because they're bought into a system that's working for them.
Honestly, having the IS catch up in the power and tech department does not mean they can turn the situation around. MB and BMW have become increasingly paranoid about the threat of Tesla Model 3 on the C-class and the 3-series, and these two have much stronger sales than the IS. What I'm saying is not that the Model 3 is the biggest threat to the IS; it's what MB and BMW will make in response to the Model 3. The next C-Class and 3-series will be very different from what they are today. We can keep saying Tesla will crash and burn in the foreseeable future, but with the Model 3 being such a disruptive product in the segment, the 4IS needs to be something seriously different to have a slim chance of competing.
S
Gecko
Truthfully, their SUV lineup is not much better but is being buoyed by sales trends. Not good.
That is the true danger here. Competitors are rolling out SUV models like crazy while Lexus is taking its time. The UX looks intentionally crippled for the U.S. market while BMW demonstrated how much can be earned in the subcompact segment (over 4k combined for X1 and X2 is not a number to ignore). The GX and LX...I don't want to beat the dead horses any more. The LF-1 and potentially other 'crossover coupes' are still years out. Meanwhile others are also playing the electric SUV card while all we get is a loose rumor about a UX EV. The NX was a success but is nowhere close to being secure. At this point the only safe product in their SUV lineup is the RX, just like how the only safe sedan is the ES.

Gecko
We now have rumors of 3IS lasting into 2020 or 2021, so that is another 6-7 year cycle when you consider how long the car has been on the road. Adding Apple CarPlay and something like 275hp 2.0T and 375hp 3.0T V6 would go a long way towards adding some pizazz in the lineup, but we know Lexus isn't packing that type of fire power. Over time, this lack of investment in the product sends car shoppers elsewhere and other brands have done a much better job of keeping their product lines fresh and innovative - making consumers feel like they're getting more for their money, and definitely having a better experience. These defected customers then stay where they're at because they're bought into a system that's working for them.
Honestly, having the IS catch up in the power and tech department does not mean they can turn the situation around. MB and BMW have become increasingly paranoid about the threat of Tesla Model 3 on the C-class and the 3-series, and these two have much stronger sales than the IS. What I'm saying is not that the Model 3 is the biggest threat to the IS; it's what MB and BMW will make in response to the Model 3. The next C-Class and 3-series will be very different from what they are today. We can keep saying Tesla will crash and burn in the foreseeable future, but with the Model 3 being such a disruptive product in the segment, the 4IS needs to be something seriously different to have a slim chance of competing.
S
Gecko
Truthfully, their SUV lineup is not much better but is being buoyed by sales trends. Not good.
That is the true danger here. Competitors are rolling out SUV models like crazy while Lexus is taking its time. The UX looks intentionally crippled for the U.S. market while BMW demonstrated how much can be earned in the subcompact segment (over 4k combined for X1 and X2 is not a number to ignore). The GX and LX...I don't want to beat the dead horses any more. The LF-1 and potentially other 'crossover coupes' are still years out. Meanwhile others are also playing the electric SUV card while all we get is a loose rumor about a UX EV. The NX was a success but is nowhere close to being secure. At this point the only safe product in their SUV lineup is the RX, just like how the only safe sedan is the ES.

Gecko
We now have rumors of 3IS lasting into 2020 or 2021, so that is another 6-7 year cycle when you consider how long the car has been on the road. Adding Apple CarPlay and something like 275hp 2.0T and 375hp 3.0T V6 would go a long way towards adding some pizazz in the lineup, but we know Lexus isn't packing that type of fire power. Over time, this lack of investment in the product sends car shoppers elsewhere and other brands have done a much better job of keeping their product lines fresh and innovative - making consumers feel like they're getting more for their money, and definitely having a better experience. These defected customers then stay where they're at because they're bought into a system that's working for them.
Honestly, having the IS catch up in the power and tech department does not mean they can turn the situation around. MB and BMW have become increasingly paranoid about the threat of Tesla Model 3 on the C-class and the 3-series, and these two have much stronger sales than the IS. What I'm saying is not that the Model 3 is the biggest threat to the IS; it's what MB and BMW will make in response to the Model 3. The next C-Class and 3-series will be very different from what they are today. We can keep saying Tesla will crash and burn in the foreseeable future, but with the Model 3 being such a disruptive product in the segment, the 4IS needs to be something seriously different to have a slim chance of competing.
S
Gecko
Truthfully, their SUV lineup is not much better but is being buoyed by sales trends. Not good.
That is the true danger here. Competitors are rolling out SUV models like crazy while Lexus is taking its time. The UX looks intentionally crippled for the U.S. market while BMW demonstrated how much can be earned in the subcompact segment (over 4k combined for X1 and X2 is not a number to ignore). The GX and LX...I don't want to beat the dead horses any more. The LF-1 and potentially other 'crossover coupes' are still years out. Meanwhile others are also playing the electric SUV card while all we get is a loose rumor about a UX EV. The NX was a success but is nowhere close to being secure. At this point the only safe product in their SUV lineup is the RX, just like how the only safe sedan is the ES.

Gecko
We now have rumors of 3IS lasting into 2020 or 2021, so that is another 6-7 year cycle when you consider how long the car has been on the road. Adding Apple CarPlay and something like 275hp 2.0T and 375hp 3.0T V6 would go a long way towards adding some pizazz in the lineup, but we know Lexus isn't packing that type of fire power. Over time, this lack of investment in the product sends car shoppers elsewhere and other brands have done a much better job of keeping their product lines fresh and innovative - making consumers feel like they're getting more for their money, and definitely having a better experience. These defected customers then stay where they're at because they're bought into a system that's working for them.
Honestly, having the IS catch up in the power and tech department does not mean they can turn the situation around. MB and BMW have become increasingly paranoid about the threat of Tesla Model 3 on the C-class and the 3-series, and these two have much stronger sales than the IS. What I'm saying is not that the Model 3 is the biggest threat to the IS; it's what MB and BMW will make in response to the Model 3. The next C-Class and 3-series will be very different from what they are today. We can keep saying Tesla will crash and burn in the foreseeable future, but with the Model 3 being such a disruptive product in the segment, the 4IS needs to be something seriously different to have a slim chance of competing.
S
Gecko
Truthfully, their SUV lineup is not much better but is being buoyed by sales trends. Not good.
That is the true danger here. Competitors are rolling out SUV models like crazy while Lexus is taking its time. The UX looks intentionally crippled for the U.S. market while BMW demonstrated how much can be earned in the subcompact segment (over 4k combined for X1 and X2 is not a number to ignore). The GX and LX...I don't want to beat the dead horses any more. The LF-1 and potentially other 'crossover coupes' are still years out. Meanwhile others are also playing the electric SUV card while all we get is a loose rumor about a UX EV. The NX was a success but is nowhere close to being secure. At this point the only safe product in their SUV lineup is the RX, just like how the only safe sedan is the ES.

Gecko
We now have rumors of 3IS lasting into 2020 or 2021, so that is another 6-7 year cycle when you consider how long the car has been on the road. Adding Apple CarPlay and something like 275hp 2.0T and 375hp 3.0T V6 would go a long way towards adding some pizazz in the lineup, but we know Lexus isn't packing that type of fire power. Over time, this lack of investment in the product sends car shoppers elsewhere and other brands have done a much better job of keeping their product lines fresh and innovative - making consumers feel like they're getting more for their money, and definitely having a better experience. These defected customers then stay where they're at because they're bought into a system that's working for them.
Honestly, having the IS catch up in the power and tech department does not mean they can turn the situation around. MB and BMW have become increasingly paranoid about the threat of Tesla Model 3 on the C-class and the 3-series, and these two have much stronger sales than the IS. What I'm saying is not that the Model 3 is the biggest threat to the IS; it's what MB and BMW will make in response to the Model 3. The next C-Class and 3-series will be very different from what they are today. We can keep saying Tesla will crash and burn in the foreseeable future, but with the Model 3 being such a disruptive product in the segment, the 4IS needs to be something seriously different to have a slim chance of competing.
S
Gecko
Truthfully, their SUV lineup is not much better but is being buoyed by sales trends. Not good.
That is the true danger here. Competitors are rolling out SUV models like crazy while Lexus is taking its time. The UX looks intentionally crippled for the U.S. market while BMW demonstrated how much can be earned in the subcompact segment (over 4k combined for X1 and X2 is not a number to ignore). The GX and LX...I don't want to beat the dead horses any more. The LF-1 and potentially other 'crossover coupes' are still years out. Meanwhile others are also playing the electric SUV card while all we get is a loose rumor about a UX EV. The NX was a success but is nowhere close to being secure. At this point the only safe product in their SUV lineup is the RX, just like how the only safe sedan is the ES.

Gecko
We now have rumors of 3IS lasting into 2020 or 2021, so that is another 6-7 year cycle when you consider how long the car has been on the road. Adding Apple CarPlay and something like 275hp 2.0T and 375hp 3.0T V6 would go a long way towards adding some pizazz in the lineup, but we know Lexus isn't packing that type of fire power. Over time, this lack of investment in the product sends car shoppers elsewhere and other brands have done a much better job of keeping their product lines fresh and innovative - making consumers feel like they're getting more for their money, and definitely having a better experience. These defected customers then stay where they're at because they're bought into a system that's working for them.
Honestly, having the IS catch up in the power and tech department does not mean they can turn the situation around. MB and BMW have become increasingly paranoid about the threat of Tesla Model 3 on the C-class and the 3-series, and these two have much stronger sales than the IS. What I'm saying is not that the Model 3 is the biggest threat to the IS; it's what MB and BMW will make in response to the Model 3. The next C-Class and 3-series will be very different from what they are today. We can keep saying Tesla will crash and burn in the foreseeable future, but with the Model 3 being such a disruptive product in the segment, the 4IS needs to be something seriously different to have a slim chance of competing.
S
Gecko
Truthfully, their SUV lineup is not much better but is being buoyed by sales trends. Not good.
That is the true danger here. Competitors are rolling out SUV models like crazy while Lexus is taking its time. The UX looks intentionally crippled for the U.S. market while BMW demonstrated how much can be earned in the subcompact segment (over 4k combined for X1 and X2 is not a number to ignore). The GX and LX...I don't want to beat the dead horses any more. The LF-1 and potentially other 'crossover coupes' are still years out. Meanwhile others are also playing the electric SUV card while all we get is a loose rumor about a UX EV. The NX was a success but is nowhere close to being secure. At this point the only safe product in their SUV lineup is the RX, just like how the only safe sedan is the ES.

Gecko
We now have rumors of 3IS lasting into 2020 or 2021, so that is another 6-7 year cycle when you consider how long the car has been on the road. Adding Apple CarPlay and something like 275hp 2.0T and 375hp 3.0T V6 would go a long way towards adding some pizazz in the lineup, but we know Lexus isn't packing that type of fire power. Over time, this lack of investment in the product sends car shoppers elsewhere and other brands have done a much better job of keeping their product lines fresh and innovative - making consumers feel like they're getting more for their money, and definitely having a better experience. These defected customers then stay where they're at because they're bought into a system that's working for them.
Honestly, having the IS catch up in the power and tech department does not mean they can turn the situation around. MB and BMW have become increasingly paranoid about the threat of Tesla Model 3 on the C-class and the 3-series, and these two have much stronger sales than the IS. What I'm saying is not that the Model 3 is the biggest threat to the IS; it's what MB and BMW will make in response to the Model 3. The next C-Class and 3-series will be very different from what they are today. We can keep saying Tesla will crash and burn in the foreseeable future, but with the Model 3 being such a disruptive product in the segment, the 4IS needs to be something seriously different to have a slim chance of competing.
S
Gecko
Truthfully, their SUV lineup is not much better but is being buoyed by sales trends. Not good.
That is the true danger here. Competitors are rolling out SUV models like crazy while Lexus is taking its time. The UX looks intentionally crippled for the U.S. market while BMW demonstrated how much can be earned in the subcompact segment (over 4k combined for X1 and X2 is not a number to ignore). The GX and LX...I don't want to beat the dead horses any more. The LF-1 and potentially other 'crossover coupes' are still years out. Meanwhile others are also playing the electric SUV card while all we get is a loose rumor about a UX EV. The NX was a success but is nowhere close to being secure. At this point the only safe product in their SUV lineup is the RX, just like how the only safe sedan is the ES.

Gecko
We now have rumors of 3IS lasting into 2020 or 2021, so that is another 6-7 year cycle when you consider how long the car has been on the road. Adding Apple CarPlay and something like 275hp 2.0T and 375hp 3.0T V6 would go a long way towards adding some pizazz in the lineup, but we know Lexus isn't packing that type of fire power. Over time, this lack of investment in the product sends car shoppers elsewhere and other brands have done a much better job of keeping their product lines fresh and innovative - making consumers feel like they're getting more for their money, and definitely having a better experience. These defected customers then stay where they're at because they're bought into a system that's working for them.
Honestly, having the IS catch up in the power and tech department does not mean they can turn the situation around. MB and BMW have become increasingly paranoid about the threat of Tesla Model 3 on the C-class and the 3-series, and these two have much stronger sales than the IS. What I'm saying is not that the Model 3 is the biggest threat to the IS; it's what MB and BMW will make in response to the Model 3. The next C-Class and 3-series will be very different from what they are today. We can keep saying Tesla will crash and burn in the foreseeable future, but with the Model 3 being such a disruptive product in the segment, the 4IS needs to be something seriously different to have a slim chance of competing.
S
Gecko
Truthfully, their SUV lineup is not much better but is being buoyed by sales trends. Not good.
That is the true danger here. Competitors are rolling out SUV models like crazy while Lexus is taking its time. The UX looks intentionally crippled for the U.S. market while BMW demonstrated how much can be earned in the subcompact segment (over 4k combined for X1 and X2 is not a number to ignore). The GX and LX...I don't want to beat the dead horses any more. The LF-1 and potentially other 'crossover coupes' are still years out. Meanwhile others are also playing the electric SUV card while all we get is a loose rumor about a UX EV. The NX was a success but is nowhere close to being secure. At this point the only safe product in their SUV lineup is the RX, just like how the only safe sedan is the ES.

Gecko
We now have rumors of 3IS lasting into 2020 or 2021, so that is another 6-7 year cycle when you consider how long the car has been on the road. Adding Apple CarPlay and something like 275hp 2.0T and 375hp 3.0T V6 would go a long way towards adding some pizazz in the lineup, but we know Lexus isn't packing that type of fire power. Over time, this lack of investment in the product sends car shoppers elsewhere and other brands have done a much better job of keeping their product lines fresh and innovative - making consumers feel like they're getting more for their money, and definitely having a better experience. These defected customers then stay where they're at because they're bought into a system that's working for them.
Honestly, having the IS catch up in the power and tech department does not mean they can turn the situation around. MB and BMW have become increasingly paranoid about the threat of Tesla Model 3 on the C-class and the 3-series, and these two have much stronger sales than the IS. What I'm saying is not that the Model 3 is the biggest threat to the IS; it's what MB and BMW will make in response to the Model 3. The next C-Class and 3-series will be very different from what they are today. We can keep saying Tesla will crash and burn in the foreseeable future, but with the Model 3 being such a disruptive product in the segment, the 4IS needs to be something seriously different to have a slim chance of competing.
Ian Schmidt
Gecko
1) So much changed with the 5LS that I think it's hard to pinpoint any one issue for lackluster sales.
I'd argue that the 5LS lacked a singular killer feature. Personally I thought as a total package it was compelling, but you've gotta get people in test driving it to make that decision. 3LS was ultimate plushness. 4LS (briefly) had the self-parallel-parking, which Lexus played up in the early ads. Then it suddenly went away and nobody still knows what happened. It can't be that the tech itself was bad, because you can still get it in some very low-end cars now. If 5LS had launched in the US with the "level 2.5" autonomy that they're shipping in Japan I think it would sell a lot better. Smart cruise and lane assist don't wow people anymore.
Ian Schmidt
Gecko
1) So much changed with the 5LS that I think it's hard to pinpoint any one issue for lackluster sales.
I'd argue that the 5LS lacked a singular killer feature. Personally I thought as a total package it was compelling, but you've gotta get people in test driving it to make that decision. 3LS was ultimate plushness. 4LS (briefly) had the self-parallel-parking, which Lexus played up in the early ads. Then it suddenly went away and nobody still knows what happened. It can't be that the tech itself was bad, because you can still get it in some very low-end cars now. If 5LS had launched in the US with the "level 2.5" autonomy that they're shipping in Japan I think it would sell a lot better. Smart cruise and lane assist don't wow people anymore.
Ian Schmidt
Gecko
1) So much changed with the 5LS that I think it's hard to pinpoint any one issue for lackluster sales.
I'd argue that the 5LS lacked a singular killer feature. Personally I thought as a total package it was compelling, but you've gotta get people in test driving it to make that decision. 3LS was ultimate plushness. 4LS (briefly) had the self-parallel-parking, which Lexus played up in the early ads. Then it suddenly went away and nobody still knows what happened. It can't be that the tech itself was bad, because you can still get it in some very low-end cars now. If 5LS had launched in the US with the "level 2.5" autonomy that they're shipping in Japan I think it would sell a lot better. Smart cruise and lane assist don't wow people anymore.
Ian Schmidt
Gecko
1) So much changed with the 5LS that I think it's hard to pinpoint any one issue for lackluster sales.
I'd argue that the 5LS lacked a singular killer feature. Personally I thought as a total package it was compelling, but you've gotta get people in test driving it to make that decision. 3LS was ultimate plushness. 4LS (briefly) had the self-parallel-parking, which Lexus played up in the early ads. Then it suddenly went away and nobody still knows what happened. It can't be that the tech itself was bad, because you can still get it in some very low-end cars now. If 5LS had launched in the US with the "level 2.5" autonomy that they're shipping in Japan I think it would sell a lot better. Smart cruise and lane assist don't wow people anymore.
Ian Schmidt
Gecko
1) So much changed with the 5LS that I think it's hard to pinpoint any one issue for lackluster sales.
I'd argue that the 5LS lacked a singular killer feature. Personally I thought as a total package it was compelling, but you've gotta get people in test driving it to make that decision. 3LS was ultimate plushness. 4LS (briefly) had the self-parallel-parking, which Lexus played up in the early ads. Then it suddenly went away and nobody still knows what happened. It can't be that the tech itself was bad, because you can still get it in some very low-end cars now. If 5LS had launched in the US with the "level 2.5" autonomy that they're shipping in Japan I think it would sell a lot better. Smart cruise and lane assist don't wow people anymore.
Ian Schmidt
Gecko
1) So much changed with the 5LS that I think it's hard to pinpoint any one issue for lackluster sales.
I'd argue that the 5LS lacked a singular killer feature. Personally I thought as a total package it was compelling, but you've gotta get people in test driving it to make that decision. 3LS was ultimate plushness. 4LS (briefly) had the self-parallel-parking, which Lexus played up in the early ads. Then it suddenly went away and nobody still knows what happened. It can't be that the tech itself was bad, because you can still get it in some very low-end cars now. If 5LS had launched in the US with the "level 2.5" autonomy that they're shipping in Japan I think it would sell a lot better. Smart cruise and lane assist don't wow people anymore.
Ian Schmidt
Gecko
1) So much changed with the 5LS that I think it's hard to pinpoint any one issue for lackluster sales.
I'd argue that the 5LS lacked a singular killer feature. Personally I thought as a total package it was compelling, but you've gotta get people in test driving it to make that decision. 3LS was ultimate plushness. 4LS (briefly) had the self-parallel-parking, which Lexus played up in the early ads. Then it suddenly went away and nobody still knows what happened. It can't be that the tech itself was bad, because you can still get it in some very low-end cars now. If 5LS had launched in the US with the "level 2.5" autonomy that they're shipping in Japan I think it would sell a lot better. Smart cruise and lane assist don't wow people anymore.
Ian Schmidt
Gecko
1) So much changed with the 5LS that I think it's hard to pinpoint any one issue for lackluster sales.
I'd argue that the 5LS lacked a singular killer feature. Personally I thought as a total package it was compelling, but you've gotta get people in test driving it to make that decision. 3LS was ultimate plushness. 4LS (briefly) had the self-parallel-parking, which Lexus played up in the early ads. Then it suddenly went away and nobody still knows what happened. It can't be that the tech itself was bad, because you can still get it in some very low-end cars now. If 5LS had launched in the US with the "level 2.5" autonomy that they're shipping in Japan I think it would sell a lot better. Smart cruise and lane assist don't wow people anymore.
Ian Schmidt
Gecko
1) So much changed with the 5LS that I think it's hard to pinpoint any one issue for lackluster sales.
I'd argue that the 5LS lacked a singular killer feature. Personally I thought as a total package it was compelling, but you've gotta get people in test driving it to make that decision. 3LS was ultimate plushness. 4LS (briefly) had the self-parallel-parking, which Lexus played up in the early ads. Then it suddenly went away and nobody still knows what happened. It can't be that the tech itself was bad, because you can still get it in some very low-end cars now. If 5LS had launched in the US with the "level 2.5" autonomy that they're shipping in Japan I think it would sell a lot better. Smart cruise and lane assist don't wow people anymore.
Ian Schmidt
Gecko
1) So much changed with the 5LS that I think it's hard to pinpoint any one issue for lackluster sales.
I'd argue that the 5LS lacked a singular killer feature. Personally I thought as a total package it was compelling, but you've gotta get people in test driving it to make that decision. 3LS was ultimate plushness. 4LS (briefly) had the self-parallel-parking, which Lexus played up in the early ads. Then it suddenly went away and nobody still knows what happened. It can't be that the tech itself was bad, because you can still get it in some very low-end cars now. If 5LS had launched in the US with the "level 2.5" autonomy that they're shipping in Japan I think it would sell a lot better. Smart cruise and lane assist don't wow people anymore.
Ian Schmidt
Gecko
1) So much changed with the 5LS that I think it's hard to pinpoint any one issue for lackluster sales.
I'd argue that the 5LS lacked a singular killer feature. Personally I thought as a total package it was compelling, but you've gotta get people in test driving it to make that decision. 3LS was ultimate plushness. 4LS (briefly) had the self-parallel-parking, which Lexus played up in the early ads. Then it suddenly went away and nobody still knows what happened. It can't be that the tech itself was bad, because you can still get it in some very low-end cars now. If 5LS had launched in the US with the "level 2.5" autonomy that they're shipping in Japan I think it would sell a lot better. Smart cruise and lane assist don't wow people anymore.
Ian Schmidt
Gecko
1) So much changed with the 5LS that I think it's hard to pinpoint any one issue for lackluster sales.
I'd argue that the 5LS lacked a singular killer feature. Personally I thought as a total package it was compelling, but you've gotta get people in test driving it to make that decision. 3LS was ultimate plushness. 4LS (briefly) had the self-parallel-parking, which Lexus played up in the early ads. Then it suddenly went away and nobody still knows what happened. It can't be that the tech itself was bad, because you can still get it in some very low-end cars now. If 5LS had launched in the US with the "level 2.5" autonomy that they're shipping in Japan I think it would sell a lot better. Smart cruise and lane assist don't wow people anymore.
Ian Schmidt
Gecko
1) So much changed with the 5LS that I think it's hard to pinpoint any one issue for lackluster sales.
I'd argue that the 5LS lacked a singular killer feature. Personally I thought as a total package it was compelling, but you've gotta get people in test driving it to make that decision. 3LS was ultimate plushness. 4LS (briefly) had the self-parallel-parking, which Lexus played up in the early ads. Then it suddenly went away and nobody still knows what happened. It can't be that the tech itself was bad, because you can still get it in some very low-end cars now. If 5LS had launched in the US with the "level 2.5" autonomy that they're shipping in Japan I think it would sell a lot better. Smart cruise and lane assist don't wow people anymore.
Ian Schmidt
Gecko
1) So much changed with the 5LS that I think it's hard to pinpoint any one issue for lackluster sales.
I'd argue that the 5LS lacked a singular killer feature. Personally I thought as a total package it was compelling, but you've gotta get people in test driving it to make that decision. 3LS was ultimate plushness. 4LS (briefly) had the self-parallel-parking, which Lexus played up in the early ads. Then it suddenly went away and nobody still knows what happened. It can't be that the tech itself was bad, because you can still get it in some very low-end cars now. If 5LS had launched in the US with the "level 2.5" autonomy that they're shipping in Japan I think it would sell a lot better. Smart cruise and lane assist don't wow people anymore.
Ian Schmidt
Gecko
1) So much changed with the 5LS that I think it's hard to pinpoint any one issue for lackluster sales.
I'd argue that the 5LS lacked a singular killer feature. Personally I thought as a total package it was compelling, but you've gotta get people in test driving it to make that decision. 3LS was ultimate plushness. 4LS (briefly) had the self-parallel-parking, which Lexus played up in the early ads. Then it suddenly went away and nobody still knows what happened. It can't be that the tech itself was bad, because you can still get it in some very low-end cars now. If 5LS had launched in the US with the "level 2.5" autonomy that they're shipping in Japan I think it would sell a lot better. Smart cruise and lane assist don't wow people anymore.
Ian Schmidt
Gecko
1) So much changed with the 5LS that I think it's hard to pinpoint any one issue for lackluster sales.
I'd argue that the 5LS lacked a singular killer feature. Personally I thought as a total package it was compelling, but you've gotta get people in test driving it to make that decision. 3LS was ultimate plushness. 4LS (briefly) had the self-parallel-parking, which Lexus played up in the early ads. Then it suddenly went away and nobody still knows what happened. It can't be that the tech itself was bad, because you can still get it in some very low-end cars now. If 5LS had launched in the US with the "level 2.5" autonomy that they're shipping in Japan I think it would sell a lot better. Smart cruise and lane assist don't wow people anymore.
Ian Schmidt
Gecko
1) So much changed with the 5LS that I think it's hard to pinpoint any one issue for lackluster sales.
I'd argue that the 5LS lacked a singular killer feature. Personally I thought as a total package it was compelling, but you've gotta get people in test driving it to make that decision. 3LS was ultimate plushness. 4LS (briefly) had the self-parallel-parking, which Lexus played up in the early ads. Then it suddenly went away and nobody still knows what happened. It can't be that the tech itself was bad, because you can still get it in some very low-end cars now. If 5LS had launched in the US with the "level 2.5" autonomy that they're shipping in Japan I think it would sell a lot better. Smart cruise and lane assist don't wow people anymore.
Ian Schmidt
Gecko
1) So much changed with the 5LS that I think it's hard to pinpoint any one issue for lackluster sales.
I'd argue that the 5LS lacked a singular killer feature. Personally I thought as a total package it was compelling, but you've gotta get people in test driving it to make that decision. 3LS was ultimate plushness. 4LS (briefly) had the self-parallel-parking, which Lexus played up in the early ads. Then it suddenly went away and nobody still knows what happened. It can't be that the tech itself was bad, because you can still get it in some very low-end cars now. If 5LS had launched in the US with the "level 2.5" autonomy that they're shipping in Japan I think it would sell a lot better. Smart cruise and lane assist don't wow people anymore.
Ian Schmidt
Gecko
1) So much changed with the 5LS that I think it's hard to pinpoint any one issue for lackluster sales.
I'd argue that the 5LS lacked a singular killer feature. Personally I thought as a total package it was compelling, but you've gotta get people in test driving it to make that decision. 3LS was ultimate plushness. 4LS (briefly) had the self-parallel-parking, which Lexus played up in the early ads. Then it suddenly went away and nobody still knows what happened. It can't be that the tech itself was bad, because you can still get it in some very low-end cars now. If 5LS had launched in the US with the "level 2.5" autonomy that they're shipping in Japan I think it would sell a lot better. Smart cruise and lane assist don't wow people anymore.
Ian Schmidt
Gecko
1) So much changed with the 5LS that I think it's hard to pinpoint any one issue for lackluster sales.
I'd argue that the 5LS lacked a singular killer feature. Personally I thought as a total package it was compelling, but you've gotta get people in test driving it to make that decision. 3LS was ultimate plushness. 4LS (briefly) had the self-parallel-parking, which Lexus played up in the early ads. Then it suddenly went away and nobody still knows what happened. It can't be that the tech itself was bad, because you can still get it in some very low-end cars now. If 5LS had launched in the US with the "level 2.5" autonomy that they're shipping in Japan I think it would sell a lot better. Smart cruise and lane assist don't wow people anymore.
Ian Schmidt
Gecko
1) So much changed with the 5LS that I think it's hard to pinpoint any one issue for lackluster sales.
I'd argue that the 5LS lacked a singular killer feature. Personally I thought as a total package it was compelling, but you've gotta get people in test driving it to make that decision. 3LS was ultimate plushness. 4LS (briefly) had the self-parallel-parking, which Lexus played up in the early ads. Then it suddenly went away and nobody still knows what happened. It can't be that the tech itself was bad, because you can still get it in some very low-end cars now. If 5LS had launched in the US with the "level 2.5" autonomy that they're shipping in Japan I think it would sell a lot better. Smart cruise and lane assist don't wow people anymore.

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