Commercial: The Art & Science of Lexus High-Performance

Posted by Kevin on June 11th, 2018

Lexus USA brings the heat with new commercials featuring a rare look inside the Motomachi assembly plant where the LC coupe is built and some A-list drifting from racer Rhys Millen:

Here’s a gallery of some of the Takumi responsible for building the LC, along with some stills from the commercial:

Lexus LC: First Generation
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krew
krew

Commercial: The Art & Science of Lexus High-Performance
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Includes rare look inside Motomachi assembly plant.
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CIF
Great commercials...but does anyone else find it really ironic that they are featuring the LC in track footage and showing it it alongside real F cars (implying its an F car)? We have real world proof from an LC owner here on the forums that the LC cannot handle sustained track use. It makes sense of course because the LC is not a real F car, but a regular Lexus model. Perhaps Lexus should have saved the track footage for the rumored coming LC F.
mikeavelli
CIF
Great commercials...but does anyone else find it really ironic that they are featuring the LC in track footage and showing it it alongside real F cars (implying its an F car)? We have real world proof from an LC owner here on the forums that the LC cannot handle sustained track use. It makes sense of course because the LC is not a real F car, but a regular Lexus model. Perhaps Lexus should have saved the track footage for the rumored coming LC F.
Lexus markets the LC as a Performance Lexus. Its that way on the website and even on graphs at Lexus Racing its included. Yeah its odd but it is what it is.
Ian Schmidt
I think this is a case like with F-Sport or AMG-Sport where buyers want some flimsy reassurance that it's high performance (even though they know otherwise) before they go and drive it to Costco.

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