Lexus Registers LQ Nameplate for New Flagship Crossover?

Posted by Kevin on May 14th, 2018

Toyota has trademarked the LQ nameplate in the United States, presumably for the production version of the Lexus LF-1 Limitless concept. The logic is pretty simple, as all Lexus flagships share the L first-letter designation, followed by a segment identifier — the LS for Luxury Sedan, the LX for Luxury Crossover, the LC for Luxury Coupe.

This does leave some interpretation for the meaning of the Q in LQ, though Lexus Enthusiast forum member Levi has some thoughts:

LF-1 is quite clearly the Lexus flagship, something that we did not expect having the LS, LC and LX. The LF-1 is a synthesis of all three models, being the ultimate luxury, with style of a coupe, in a world of SUVs.

I think LQ is a very fitting name, and will be the only Lexus to use a different second letter, there are many Lexus’ with S, C and X. Q will make it stand out.

I guess LQ stands for Lexus Quintessence.

Here’s the trademark details for those interested: LQ is registered at the U.S. Patent & Trademark Office as serial number 87909977, under the classification “automobiles and structural parts thereof”. It was submitted on May 7, 2018.

(Special shoutout to Kaizen Factor for discovering the trademark!)

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Comments
D
Black L badge in the rear. Non-hybrid power train perhaps? 4.0 twin turbo V-8 introduction or LS500 engine, I'm guessing.
OlFius
Demetrius
Black L badge in the rear. Non-hybrid power train perhaps? 4.0 twin turbo V-8 introduction or LS500 engine, I'm guessing.
Hmm, I see a very dark blue/purple color, not black. Hybrid/electric...
M
Very similar to Mitsubishi GT Concept





Let's wait and see
D
OlFius
Hmm, I see a very dark blue/purple color, not black. Hybrid/electric...
You're right. I had to look closely to see that. Also suffer from R/G/B color deficiency lol
ernestodr
It´ll be the next 2020 NX
L
Old trend returning:
S
OlFius
Hmm, I see a very dark blue/purple color, not black. Hybrid/electric...
It is regular badge, but of course they will have both versions available anyway.
meth.ix
That rear view seem very coupe-ish...
mikeavelli
Excited for tomorrow morning.
M
I love that they are using the LFA typography/font for the LF-1. Truly signifies this will be a very special model for Lexus.
R
Lexus needs to catch up with or surpass Mercedes-Benz in cabin quality - it’s a pity the Japanese luxury brand is ill-afford to introduce more expensive trimmings onto its cars.
krew
Lexus Enthusiast Live at the 2018 Detroit Auto Show

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Live from the show floor.
View the original article post
Gecko
Live stream:
mikeavelli
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Gecko
Motor Trend has some awesome design photos from CALTY that seem to better show what a production model could look like (IMO): http://www.motortrend.com/news/lexus-lf-1-concept-suv-exclusive-first-look/#
mikeavelli
That's near production ready.. handsome, lovely short overhangs.. well done Lexus..

Stated by 2025 all Lexus will be electric or offer some electric version.
mikeavelli
Gecko
Motor Trend has some awesome design photos from CALTY that seem to better show what a production model could look like (IMO): http://www.motortrend.com/news/lexus-lf-1-concept-suv-exclusive-first-look/#
Great article and pics

The LF-LC concept coupe from 2012 was planned as a design exercise, nothing more. After a rapturous reception in Detroit, Toyota’s board moved to turn the concept into reality. But it took four years from its Detroit unveiling to reach Job 1 production. After all, you can only move so fast when you are starting with a fantasy—especially one with dimensions nowhere near what would be required for the production version.

By contrast, nearly everything about the LF-1 was designed with production in mind.
OlFius
It is like the big brother of the UX (a little bit more patience), but it is production ripe.
Do it Lexus, do it! And do not let 3 years pass.
Joaquin Ruhi
OlFius
...it is production ripe. Do it Lexus, do it! And do not let 3 years pass.
Unfortunately, 3 years is probably the least that will pass before we see a production LL (Hey, that's another possibility for the production version's badge!) From the Motor Trend article cited above:

Although none of the Calty executives would give an explicit time frame, given past Toyota and Lexus product cadences, there is a strong chance the LF-1 could be a reality as soon as 2021—if Toyota’s board hits the “go” button.
krew
krew

Introducing the Lexus LF-1 Limitless Flagship Crossover Concept
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All the official details.
View the original article post
A
We need this to be already for sale as a 2019 release. I was thinking about 2018 Porsche Cayenne. I try to hold off to see what is the release date.
White Beach
I think the small clay model in this image from the Motor Trend article is quite interesting to look at.
The right half is obviously the LF-1 while the left half is a bit different and seems more realistic with a horizontal headlamp module, toned down side air intake and a slit(?) for a license plate. Possibly this is what we'll have as a production version?
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Gecko
Maybe it's the color, but I feel like this is what the Infiniti FX/QX70 should have turned into. That's not a rip on Lexus by any stretch - they took the idea an are running with it, but Infiniti really lost their way.
meth.ix
That thing is loooooong. Volvo XC90 Excellence and Bentley Bentayga killer?
L
It is ok. I am sure the production version will be nice for what it is. I like that the license plate at the back is on the bumper and not on the trunk.
PeterF
WOW! never thought I'd be this stunned by a crossover.
Y
Love the sporty side profile. Hate the headlights that look as if the car can't get its eyes opened. Don't care for connected taillights on any car either.

But as long as it's actually based on a premium platform (GA-L) it's a huge step in the right direction for Lexus.:thumbsup::thumbsup:
krew
krew

Video: The Lexus LF-1 Limitless Crossover Debut
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The launch video and the press conference.
View the original article post
Benito
I know that this is a concept and that it won't get to production looking like this, but I love the design overall, but the front end lights don't work for me. Everything else I love.
L
What a bold design? This concept look better than my friend's Infiniti Qx70. Lexus really stepped their game in design.

L