Toyota has trademarked the LQ nameplate in the United States, presumably for the production version of the Lexus LF-1 Limitless concept. The logic is pretty simple, as all Lexus flagships share the L first-letter designation, followed by a segment identifier — the LS for Luxury Sedan, the LX for Luxury Crossover, the LC for Luxury Coupe.
This does leave some interpretation for the meaning of the Q in LQ, though Lexus Enthusiast forum member Levi has some thoughts:
LF-1 is quite clearly the Lexus flagship, something that we did not expect having the LS, LC and LX. The LF-1 is a synthesis of all three models, being the ultimate luxury, with style of a coupe, in a world of SUVs.
I think LQ is a very fitting name, and will be the only Lexus to use a different second letter, there are many Lexus’ with S, C and X. Q will make it stand out.
I guess LQ stands for Lexus Quintessence.
Here’s the trademark details for those interested: LQ is registered at the U.S. Patent & Trademark Office as serial number 87909977, under the classification “automobiles and structural parts thereof”. It was submitted on May 7, 2018.
(Special shoutout to Kaizen Factor for discovering the trademark!)
Discussion