Lexus Hybrids are “Fast as h” in New LC 500h Commercial

Posted by Kevin on May 1st, 2018

Lexus USA aims to change perception of hybrid performance with their new “Fast as h” marketing campaign:

Lexus vice president of marketing Cooper Ericksen shares some background into the commercial:

“Our recent consumer research revealed that the greatest barriers to hybrid sales are perceptual,” said Cooper Ericksen, Lexus vice president of marketing. “People believe if they choose a hybrid, they have to compromise on performance, value or styling. The new campaign seeks to prove that hybrids are the very best versions of our vehicles.”

“We use Lexus’ legendary craftsmanship to engineer high-performance hybrids, and we now offer them at a comparable price to gas models,” Ericksen added. “Not just for the eco-conscious, Lexus hybrids offer performance, luxury and the added benefits of hybrid.”

Lexus LC: First Generation
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Comments
L
A bit late with this marketing strategy, but better late than never.
S
Levi
A bit late with this marketing strategy, but better late than never.
they are timing it together with lowered prices for their hybrids, they managed to increase hybrid sales significantly last few months ever since that was announced.
meth.ix
If only it were really true...
A
meth.ix
If only it were really true...
IKR,
what really annoys me is that Lexus can make fast hybrid cars, they just don't.
S
They read the memo from their chinese colleagues who have been running the most successful marketing campaign for their hybrids. Took them too long to realize shouting "OMG LOOK AT OUR MPG!!!" doesn't work.
Trexus
The commercial is missing the ES 300h and GS 450h. I was thinking that maybe this is for 2019 but there are no 2019 models, those are 2018 models and there is a 2018 ES 300h and 2018 GS 450h.

Lexus has a ton of other hybrids, not sure why Lexus doesn't capitalize on it such as the IS 300h and RC 300h. Bring the IS hybrid and RC hybrid to North America. We get the LC 500h but not the lesser expensive RC 300h? Lexus please bring the IS hybrid and RC hybrid to North America.
S
Trexus
The commercial is missing the ES 300h and GS 450h. I was thinking that maybe this is for 2019 but there are no 2019 models, those are 2018 models and there is a 2018 ES 300h and 2018 GS 450h.

Lexus has a ton of other hybrids, not sure why Lexus doesn't capitalize on it such as the IS 300h and RC 300h. Bring the IS hybrid and RC hybrid to North America. We get the LC 500h but not the lesser expensive RC 300h? Lexus please bring the IS hybrid and RC hybrid to North America.
Commercial is focused on current sales, hence current models, which recently got its prices slashed.

As to the IS300h and RC300h, they are too slow for US market, what would be the point?
Trexus
spwolf
Commercial is focused on current sales, hence current models, which recently got its prices slashed.

As to the IS300h and RC300h, they are too slow for US market, what would be the point?
True, however as for current sales I would assume the highest selling Lexus hybrid in the U.S. would be the ES 300h, followed by the RX 450h, NX 300h, LC 500h, LS 500h and last but not least GS 450h.

As for the RC 300h not fast enough, there's the RC F which is plenty fast. If the RC 300h was as fast as the RC F then it would be competing with itself. The RC 300h should be marketed to greenies, techies, hypermilers, etc. Lexus should expand the RC line here in North America to include a convertible and four door coupe. The Audi A5 coupe and four door coupe is very well done.

RC 300 rwd
RC 300 awd
RC 300h
RC 350
RC F
S
Trexus
True, however as for current sales I would assume the highest selling Lexus hybrid in the U.S. would be the ES 300h, followed by the RX 450h, NX 300h, LC 500h, LS 500h and last but not least GS 450h.

As for the RC 300h not fast enough, there's the RC F which is plenty fast. If the RC 300h was as fast as the RC F then it would be competing with itself. The RC 300h should be marketed to greenies, techies, hypermilers, etc. Lexus should expand the RC line here in North America to include a convertible and four door coupe. The Audi A5 coupe and four door coupe is very well done.

RC 300 rwd
RC 300 awd
RC 300h
RC 350
RC F
Trexus my friend, we are talking about Corolla rivalling speed in IS/RC300h, for more money than 3s faster (0-60) 350 powertrain.

S