Lexus to Use DNA to Customize Customer Vehicles

Posted by Kevin on March 28th, 2018

Lexus and personal genetics company 23andMe have partnered to create Genetic Select, a program that customizes your new Lexus vehicle based on your DNA:

According to the press release, the Genetic Select process takes ten minutes and is not creepy at all. All interested customers can make their appointments at their local Lexus dealerships starting April 1.

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Comments
Rob_LexusTech
too funny! i still think the "lane valet" was the best tho
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  • R
    RAL
  • March 28, 2018
With my nearsighted vision ... it is going to be one heck of a windshield! :cool:
A. D.
April 1st, save the date...
Tragic Bronson
Still waiting Lexus
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  • H
    HMK
  • March 29, 2018
GUYZZ, its an April Fools Joke!!!!
Don't you get it????
Even the narrator is kinda smirkin at the end of the commercial,
I mean lickin the steering wheel!! spittin into a plastic thingy at the dealership!!
llooooooooooolllll

H