Should Lexus Have a Vehicle Subscription Service?

Posted by Kevin on March 21st, 2018

According to The Detroit Bureau, Lexus USA is considering a vehicle subscription service:

“There’s nothing to announce,” said Michael Moore, Lexus senior manager of product marketing. “But it’s certainly something we’re looking at.”

Moore noted Lexus is continuously reviewing its retail approach in effort to make it better ensure that it can exceed customer expectations.

Subscription services are an emerging alternative to the usual lease-or-buy purchase options. Cadillac, Volvo, and Porsche have all announced subscription services for their vehicles in the USA, with Mercedes Benz also considering a similar program.

These new services vary in their implementation, but in essence it’s a single monthly charge that takes care of the vehicle costs, insurance, and all maintenance. Vehicles can also be swapped at varying intervals — Volvo Care allows for car changing every 12 to 24 months, while vehicles can be swapped at any time with Book by Cadillac service.

What do you think? Is a vehicle subscription service something you would like to see from Lexus, or do you prefer the standard way of doing things?

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Comments
M
To me subscription means I get to hot swap the vehicles like Porsche of Atlanta is doing. Everything else is a tart up lease.
S
GTG
I believe that 350 to 400 would be the right area Lexus would need to be with this subscription. If it was 500 max, then okay . The Volvo XC 40 is a bigger vehicle than the UX . Thats why my variation is lower than 600 to 700 which is the cost of the XC40 . At the time the UX comes out , it will be a top seller because of December. You are right there will be more changes to come to the subscription service or services. The December to remember sale will also come with incentives. XC40 subscription service has zero down , if Lexus adopted this with a lower price , there winning. I live in New York City and more for less is big here especially when the price for something is less than 500 then it really becomes affordable here, plus it would fit anywhere you park it . 11 million people live in this city and about 6 million have a license just in the city . Every thing cost more here , so a flat and low free , oh fee, that Newyorkers or any other major city can get with out paying an arm and a leg in insurance would be great . I have seen some people’s car insurance here and it is out of this world .
It is not going to be cheaper than Volvo that costs about the same. It is not going to be cheaper than you getting a great lease deal and good insurance deal on your own.

Otherwise they would not be doing it... it is an value added service.
T
spwolf
It is not going to be cheaper than Volvo that costs about the same. It is not going to be cheaper than you getting a great lease deal and good insurance deal on your own.

Otherwise they would not be doing it... it is an value added service.
Agreed, with the only caveat being that the insurance portion of it might end up being cheaper if you live in an area with extraordinarily high insurance rates. There’s nothing to say that they may not offer the program in such cases either. At the end of the day, it’s really just a modified take on leasing. They still have to cover any costs of depreciation and make sure there’s plenty of profit built in. If it’s anything like Volvo as well, you don’t really get a chance to negotiate on price.

T