Should Lexus Have a Vehicle Subscription Service?

Lexus LC Subscription Service

According to The Detroit Bureau, Lexus USA is considering a vehicle subscription service:

“There’s nothing to announce,” said Michael Moore, Lexus senior manager of product marketing. “But it’s certainly something we’re looking at.”

Moore noted Lexus is continuously reviewing its retail approach in effort to make it better ensure that it can exceed customer expectations.

Subscription services are an emerging alternative to the usual lease-or-buy purchase options. Cadillac, Volvo, and Porsche have all announced subscription services for their vehicles in the USA, with Mercedes Benz also considering a similar program.

These new services vary in their implementation, but in essence it’s a single monthly charge that takes care of the vehicle costs, insurance, and all maintenance. Vehicles can also be swapped at varying intervals — Volvo Care allows for car changing every 12 to 24 months, while vehicles can be swapped at any time with Book by Cadillac service.

What do you think? Is a vehicle subscription service something you would like to see from Lexus, or do you prefer the standard way of doing things?