Video: Eye-Tracking Technology Traces the Lexus IS F SPORT

Lexus IS Eye-Tracking

Lexus Asia Pacific has released a marketing campaign that uses eye-tracking technology to visualize the IS sedan in an unexpected manner:

These special glasses are equipped with eye-tracking technology, and are commonly used to test websites and user interfaces. In this case, the tech was used to map out the traces of vision as the viewer looks over the Lexus IS with rather impressive results.

You can see more images on the Lexus Asia Pacific website.