One of the standout features of the Lexus UX crossover concept is the wheel design — created in collaboration with Goodyear, the integrated tire and rim combine into an incredibly detailed package:
Goodyear also used the opportunity to showcase some emerging tire tech — there’s Sound Comfort Technology with polyurethane foam on the inner tire wall to dampen cabin noise, along with chip-in-tire technology that sends tire pressure & temperature information to the car computer in order to improve handling & stability.