USA
Lexus USA has reported 30,198 total sales for March 2016, a 10.0% decrease over last year — here’s the model-by-model breakdown:
| MONTH | Year to Date (*DSR) | |||||
| 2016 | 2015 | % CHG* | 2016 | 2015 | % CHG* | |
| CT | 972 | 1,416 | -36.4 | 2,356 | 3,399 | -30.7 |
| IS | 3,679 | 4,488 | -24.1 | 8,818 | 11,246 | -21.6 |
| RC | 1,194 | 1,201 | -7.9 | 2,869 | 3,032 | -5.4 |
| ES | 5,792 | 5,773 | -7.1 | 13,018 | 14,045 | -7.3 |
| GS | 1,524 | 2,374 | -40. | 3,989 | 5,904 | -32.4 |
| LS | 469 | 676 | -35.8 | 1,240 | 1,848 | -32.9 |
| LFA | 2 | 1 | 85.2 | 5 | 4 | 25.0 |
| Total Cars | 13,632 | 15,929 | -20.8 | 32,295 | 39,478 | -18.2 |
| NX | 4,533 | 3,633 | 15.5 | 11,375 | 9,111 | 24.8 |
| RX | 9,648 | 9,177 | -2.7 | 23,796 | 22,236 | 7.0 |
| GX | 1,961 | 2,024 | -10.3 | 5,219 | 5,480 | -4.8 |
| LX | 424 | 291 | 34.9 | 1,536 | 875 | 75.5 |
| Total Trucks | 16,566 | 15,125 | 1.4 | 41,926 | 37,702 | 11.2 |
| Total Sales | 30,198 | 31,054 | -10.0 | 74,221 | 77,180 | -3.8 |
Please note, all percentages are calculated by the Daily Sales Rate (DSR), which takes into account the number of days in the month that dealerships could sell cars. March 2016 had 27 selling days, March 2015 had 25 selling days.
Despite the 10% sales drop, 30,198 units sold is still a successful month for Lexus. The entire luxury industry is now dominated by SUV sales, and car sales are suffering badly — the CT, IS, GS, and LS all show significant drop offs in their numbers.
On the flip side, SUV sales are incredibly strong — the NX continues to show healthy growth, while the updated 2016 LX is proving to be a strong seller.
Lexus just barely squeezed in the highest luxury sales in the USA this month, here’s how the rest of the field competed this month:
- Lexus: 30,198 units sold
- BMW: 30,033 units sold
- Mercedes: 28,164 units sold
- Audi: 11,718 units sold