Lexus January 2016 Sales Report

Lexus LX Sales Report January

USA

Lexus USA has reported 20,933 total sales for January 2016, a 2.0% decrease over last year — here’s the model-by-model breakdown:

MONTH Year to Date (*DSR)
2016 2015 % CHG* 2016 2015 % CHG*
CT 622 1,005 ‐33.0 622 1,005 ‐33.0
IS 2,178 3,375 ‐30.1 2,178 3,375 ‐30.1
RC 755 847 ‐3.4 755 847 ‐3.4
ES 3,400 4,080 ‐9.7 3,400 4,080 ‐9.7
GS 1,298 1,679 ‐16.2 1,298 1,679 ‐16.2
LS 397 666 ‐35.4 397 666 ‐35.4
LFA 1 2 ‐45.8 1 2 ‐45.8
Total Cars 8,651 11,654 ‐19.6 8,651 11,654 ‐19.6
NX 3,133 2,812 20.7 3,133 2,812 20.7
RX 6,956 6,569 14.7 6,956 6,569 14.7
GX 1,608 1,803 ‐3.4 1,608 1,803 ‐3.4
LX 585 293 116.3 585 293 116.3
Total Trucks 12,282 11,477 15.9 12,282 11,477 15.9
Total Sales 20,933 23,131 ‐2.0 20,933 23,131 ‐2.0

Please note, all percentages are calculated by the Daily Sales Rate (DSR), which takes into account the number of days in the month that dealerships could sell cars. January 2016 had 24 selling days, January 2015 had 26 selling days.

Poor weather along the U.S. east coast affected most automotive manufacturers in January, with sales flat across the board.

The Lexus lineup continues to go in opposite directions, with negative growth on all cars and strong sales on the SUV lineup. The new RX is still constrained by inventory, but managed a 14.7% jump with nearly 7,000 sales. There was strong growth for the updated 2016 LX, the NX continues to gain momentum, and even the GX maintained its sales presence.

It’s the car lineup that causes the most concern — with the ES and GS refreshed just last year, there’s no obvious solution to boost numbers over the short term. It will become a numbers game to raise sales, and will be something to watch over the next few months.

How did Lexus perform against its primary competitors? Here’s a January sales breakdown:

  1. Mercedes USA: 24,664 units
  2. Lexus USA: 20,933 units
  3. BMW USA: 18,082 units
  4. Audi USA: 11,850 units