Lexus January 2016 Sales Report

Posted by Kevin on February 2nd, 2016

USA

Lexus USA has reported 20,933 total sales for January 2016, a 2.0% decrease over last year — here’s the model-by-model breakdown:

MONTH Year to Date (*DSR)
2016 2015 % CHG* 2016 2015 % CHG*
CT 622 1,005 ‐33.0 622 1,005 ‐33.0
IS 2,178 3,375 ‐30.1 2,178 3,375 ‐30.1
RC 755 847 ‐3.4 755 847 ‐3.4
ES 3,400 4,080 ‐9.7 3,400 4,080 ‐9.7
GS 1,298 1,679 ‐16.2 1,298 1,679 ‐16.2
LS 397 666 ‐35.4 397 666 ‐35.4
LFA 1 2 ‐45.8 1 2 ‐45.8
Total Cars 8,651 11,654 ‐19.6 8,651 11,654 ‐19.6
NX 3,133 2,812 20.7 3,133 2,812 20.7
RX 6,956 6,569 14.7 6,956 6,569 14.7
GX 1,608 1,803 ‐3.4 1,608 1,803 ‐3.4
LX 585 293 116.3 585 293 116.3
Total Trucks 12,282 11,477 15.9 12,282 11,477 15.9
Total Sales 20,933 23,131 ‐2.0 20,933 23,131 ‐2.0

Please note, all percentages are calculated by the Daily Sales Rate (DSR), which takes into account the number of days in the month that dealerships could sell cars. January 2016 had 24 selling days, January 2015 had 26 selling days.

Poor weather along the U.S. east coast affected most automotive manufacturers in January, with sales flat across the board.

The Lexus lineup continues to go in opposite directions, with negative growth on all cars and strong sales on the SUV lineup. The new RX is still constrained by inventory, but managed a 14.7% jump with nearly 7,000 sales. There was strong growth for the updated 2016 LX, the NX continues to gain momentum, and even the GX maintained its sales presence.

It’s the car lineup that causes the most concern — with the ES and GS refreshed just last year, there’s no obvious solution to boost numbers over the short term. It will become a numbers game to raise sales, and will be something to watch over the next few months.

How did Lexus perform against its primary competitors? Here’s a January sales breakdown:

  1. Mercedes USA: 24,664 units
  2. Lexus USA: 20,933 units
  3. BMW USA: 18,082 units
  4. Audi USA: 11,850 units
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Comments
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  • M
    Michael Pannone
  • February 2, 2016
Great to see the success of the NX... I still maintain that they should have an NX 350 ;)Anyway, I do see that weather probably made an impact on sales, but with how hard Lexus blew it out in December, I can't help but wonder if there wasn't a bit of a "hangover" for January sales?Most interesting to me is the ES's lagging performance... always one of Lexus' top sellers. I understand the IS trending down because it's entering it's third year on the market and needs some updates, but the ES just got refreshed.The only thing I can think is that the market's overall shifting preference for CUVs is sending people into NXs and RXs instead of ISs and ESs. I should take a closer look at competitor's sales to see if that's a trend for other manufacturers...
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    corradoMR2
  • February 2, 2016
RX - any concerns anyone may have had with respect to its unconventional styling is out the door as it beat last year's monthly sales.I'm a little disappointed in the IS, GS, and ES.  It shows to me that Lexus needs to inject more differentiating tech/engines over the ever-aggressive competition. But in general it also is consistent with the market's declining interest car sales vs SUVs.
M
  • M
    Max Bomber
  • February 2, 2016
Audi: Just 11.850 units. HERE THEY COME THE DIESELGATE EFFECTS.
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  • B
    Black Dynamite
  • February 3, 2016
I think Lexus is probably a little light on product, selling 41k in December. Finishing 3k ahead of BMW is a good sign. Mercedes needs bottom-feeders like the CLA and GLA to show any volume gains. They were 25% of the volume. January and February are the slowest sales months of the year. March will tell you where you stand at the end of Q1. That's the first test of the year, March Madness.BD
J
  • J
    James
  • February 3, 2016
I was looking at the specs between the RX and X5 will Lexus ever make a V-8 engine or a turbo V-6 to come closer to the X5 in 0-60? I know Lexus isn't big on that but the RX (while looks so much better and aggressive) it is largely behind in 0-60 times. Any knowledge on this or am I just hoping the trend continues from Lexus coming out with faster cars...?

J