Lexus July 2015 Sales Report

Posted by Kevin on August 3rd, 2015

USA

Lexus USA has reported 29,816 total sales for July 2015, a 9.1% improvement over last year — here’s the model-by-model breakdown:

MONTH Year to Date (*DSR)
2015 2014 % CHG* 2015 2014 % CHG*
CT 1,374 1,979 -30.6 8,497 10,316 -17.6
IS 4,280 4,542 -5.8 27,700 28,115 -1.5
RC 1,232 0 N/A 7,962 0 N/A
ES 5,440 6,326 -14.0 34,481 39,496 -12.7
GS 1,701 2,001 -15.0 12,843 12,123 5.9
LS 631 624 1.1 4,332 4,578 -5.4
LFA 1 0 N/A 6 12 -50.0
Total Cars 14,659 15,472 -5.3 95,821 94,640 1.2
NX 4,337 0 N/A 24,386 0 N/A
RX 8,264 9,658 -14.4 52,543 56,922 -7.7
GX 2,337 1,955 19.5 14,028 12,231 14.7
LX 219 248 -11.7 1,886 2,229 -15.4
Total Trucks 15,157 11,861 27.8 92,843 71,382 30.1
Total Sales 29,816 27,333 9.1 188,664 166,022 13.6

Please note, all percentages are calculated by the Daily Sales Rate (DSR), which takes into account the number of days in the month that dealerships could sell cars. July 2015 had 26 selling days, July 2014 had 26 selling days.

Lexus SUV sales have exploded, with the soon-to-be-retired third generation RX working hard in its final months and the NX and GX pulling in strong numbers. Even the LX is performing close to the

This is in stark contrast to the Lexus car lineup, where the CT, ES, and GS are all showing double digit sales drops. Help is on the way for the ES and GS, as both models will be updated before the end of the year. It’s the CT that’s most concerning, as the market for the hybrid hatchback collapsed in July.

As for the RC, 1,233 sales is in line with Lexus USA’s 15,000 year-end sales goal — if the U.S. does end up bringing the just-announced RC 200t into the region, sales should grow significantly.

As for how Lexus compared to their top three competitors in the USA:

  1. Lexus: 29,816 units
  2. Mercedes-Benz: 27,526 units
  3. BMW: 26,970 units
  4. Audi: 17,654 units
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Comments
L
  • L
    Lexus Cohen
  • August 3, 2015
Almost everything is in the negative, consumers are holding off for refreshed models.
A
  • A
    Axel
  • August 3, 2015
IS GS RC lexus face lift these 3 and marketing department must do their job. They can kick down the c class. Wherever the BMW 3 series is selling well IS should also be there because they are kind of similar styled with a IS of hate or love styling
B
  • B
    BOSS
  • August 3, 2015
LX numbers are just embarrassing how, even G wagon is above it lol!! But brighter days ahead with the new LX and LS!!
J
  • J
    joe_my
  • August 3, 2015
Lexus needs to do a few things real quick to bump their sales. 1. Make an entry-level version of the IS, with the 2.0L turbo making around 180hp to battle the 320i and C200, and also to lower the price point of the IS, which would increase sales by thousands monthly. 2. Bring the new RX to market as soon as possible. The X5 is eating into the market with a wide range of engine choices.

J