USA
Lexus USA has reported 31,054 total sales for March 2015, a 13.0% improvement over last year — here’s the model-by-model breakdown:
| MONTH | Year to Date (*DSR) | |||||
| 2015 | 2014 | % CHG* | 2015 | 2014 | % CHG* | |
| CT | 1,416 | 1,480 | -0.5 | 3,399 | 4,000 | -15.0 |
| IS | 4,488 | 4,893 | -4.6 | 11,246 | 11,458 | -1.9 |
| RC | 1,201 | 0 | N/A | 3,032 | 0 | N/A |
| ES | 5,773 | 6,784 | -11.5 | 14,045 | 15,103 | -7.0 |
| GS | 2,374 | 2,484 | -0.6 | 5,904 | 5,358 | 10.2 |
| LS | 676 | 744 | -5.5 | 1,848 | 1,967 | -6.0 |
| LFA | 1 | 2 | -48.0 | 4 | 4 | 0.0 |
| Total Cars | 15,929 | 16,387 | 1.1 | 39,478 | 37,890 | 4.2 |
| NX | 3,633 | 0 | N/A | 9,111 | 0 | N/A |
| RX | 9,177 | 9,943 | -4.0 | 22,236 | 21,232 | 4.7 |
| GX | 2,024 | 1,874 | 12.3 | 5,480 | 4,907 | 11.7 |
| LX | 291 | 389 | -22.2 | 875 | 1,056 | -17.1 |
| Total Trucks | 15,125 | 12,206 | 28.9 | 37,702 | 27,195 | 38.6 |
| Total Sales | 31,054 | 28,593 | 13.0 | 77,180 | 65,085 | 18.6 |
Please note, all percentages are calculated by the Daily Sales Rate (DSR), which takes into account the number of days in the month that dealerships could sell cars. March 2015 had 25 selling days, March 2014 had 26 selling days.
It was a major month for Lexus sales in the USA, setting an all-time record for March. The 31,054 sales also mean a second place finish for the month in luxury automotive sales.
Looking over the numbers, it’s easy to see why. The NX contributed 3,633 units, and the RC has built up nicely with 1,201 sales for the month. Still, it all comes down to the RX — the nearly eight-year-old model is unstoppable, with 9,177 sales. No matter if dealerships are trying to clear out stock for the upcoming RX replacement, those numbers are astounding.
Here’s how the US luxury market played out in March:
- BMW USA: 34,310 sales
- Lexus USA: 31,054 sales
- Mercedes Benz USA: 29,921 sales
- Audi USA: 17,102 sales
Canada
Lexus Canada has set a new sales record for the sixth month in a row with 1,802 sales in March. This is up 13% over last year.
The best news: the RX sold 587 units, and the NX sold 444. Not much separating the two models in the country.
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