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Lexus March 2015 Sales Report

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USA

Lexus USA has reported 31,054 total sales for March 2015, a 13.0% improvement over last year — here’s the model-by-model breakdown:

MONTH Year to Date (*DSR)
2015 2014 % CHG* 2015 2014 % CHG*
CT 1,416 1,480 -0.5 3,399 4,000 -15.0
IS 4,488 4,893 -4.6 11,246 11,458 -1.9
RC 1,201 0 N/A 3,032 0 N/A
ES 5,773 6,784 -11.5 14,045 15,103 -7.0
GS 2,374 2,484 -0.6 5,904 5,358 10.2
LS 676 744 -5.5 1,848 1,967 -6.0
LFA 1 2 -48.0 4 4 0.0
Total Cars 15,929 16,387 1.1 39,478 37,890 4.2
NX 3,633 0 N/A 9,111 0 N/A
RX 9,177 9,943 -4.0 22,236 21,232 4.7
GX 2,024 1,874 12.3 5,480 4,907 11.7
LX 291 389 -22.2 875 1,056 -17.1
Total Trucks 15,125 12,206 28.9 37,702 27,195 38.6
Total Sales 31,054 28,593 13.0 77,180 65,085 18.6

Please note, all percentages are calculated by the Daily Sales Rate (DSR), which takes into account the number of days in the month that dealerships could sell cars. March 2015 had 25 selling days, March 2014 had 26 selling days.

It was a major month for Lexus sales in the USA, setting an all-time record for March. The 31,054 sales also mean a second place finish for the month in luxury automotive sales.

Looking over the numbers, it’s easy to see why. The NX contributed 3,633 units, and the RC has built up nicely with 1,201 sales for the month. Still, it all comes down to the RX — the nearly eight-year-old model is unstoppable, with 9,177 sales. No matter if dealerships are trying to clear out stock for the upcoming RX replacement, those numbers are astounding.

Here’s how the US luxury market played out in March:

  1. BMW USA: 34,310 sales
  2. Lexus USA: 31,054 sales
  3. Mercedes Benz USA: 29,921 sales
  4. Audi USA: 17,102 sales

Canada

Lexus Canada has set a new sales record for the sixth month in a row with 1,802 sales in March. This is up 13% over last year.

The best news: the RX sold 587 units, and the NX sold 444. Not much separating the two models in the country.

See the full Lexus Canada model-by-model breakdown

Comments
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    Black Dynamite
  • April 1, 2015
All I wanted to see in March was the NX get over 3500. If it can get there, it can run down the Acura RDX for the class crown by the end of the year. It has already passed every other crossover in the class 90-day production ramp-up period is over. Now the gloves are off.....playtime's over, ladies! BD
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    Ray99
  • April 1, 2015
Once the all new RX arrives at dealership, Lexus sales will be skyrocketing. BMW and Merc don't even have a chance to win.
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    Levi
  • April 1, 2015
Unfortunately the opposite situation here in Europe.
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    Black Dynamite
  • April 1, 2015
Since the Lexus NX hit the market: BMW X3: Down over 40% BMW X1: Down over 60% Just sayin'...... BD
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    Black Dynamite
  • April 1, 2015
Sounds good, but the problem is the RX will lose supply of salable units in the Fall, and Lexus will have 90-day production ramp up and delivery, so dealers won't have a ton of new RX until probably December. Supply of all 2015 & 2016 models will be an issue in the second half of the year. Demand may increase, but supply will probably drop, so sales should remain stable over last year. Next year, they can sell 125k easy. This year, not more than 110k. BD
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    corradoMR2
  • April 1, 2015
As predicted by Lexus USA, the NX has hit the 3600 units/month target. My only concern is this number may never increase and be limited by the Kyushu plant's production capacity which was bumped to a max 120k units per year with the US having an 43k unit slice while the numerous other markets divide the difference. Nice numbers from the RC!
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    corradoMR2
  • April 1, 2015
In Canada unlike in the US, the NX is arguably eating into the RX's sales as it has dropped 13.5% ytd vs 2014. I'm not too surprised since the deals for the RX are better in the US than in Canada. Also, as Canada is more of a "compact" car/SUV market vs the US enjoying a midsize market, combined with a 5 inch longer and pricier '16 RX, I predict the NX will take the Lexus best-.seller crown in Canada by year's end.
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    Black Dynamite
  • April 2, 2015
Great post, Corrado! I knew the production of the NX was limiting imports. 43k won't be enough to beat the Acura RDX for the year. You have a link to that Lexus USA info? BD
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    corradoMR2
  • April 2, 2015
Here you go. http://www.autonews.com/article/20140829/RETAIL01/140829862/lexus-nx-may-challenge-rx-for-brand-sales-leader-outside-u.s. "At the NX’s August line-off ceremony in Japan, Lexus General Manager Jeff Bracken forecast U.S. sales of 42,000 in 2015." ... "Toyota Motor Corp. makes the NX only at its Miyata assembly plant in southwestern Japan. Miyata also makes the Lexus CT, HS, IS, ES and RX, as well as the Toyota Highlander and Sai hybrid. Toyota initially targeted annual NX output of 80,000 units, which would rank the vehicle No. 3 in global and non-U.S. sales behind the RX and ES. But there is room for up to 40,000 more."

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