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Next-Generation Lexus LS to Have “More Emotional” Design

Posted by Kevin on November 11th, 2014

Lexus Europe vice president Alain Uyttenhoven recently discussed the next-generation LS flagship with Autocar:

Speaking to Autocar, Uyttenhoven said: “The LS will remain the pinnacle of the range and have the highest price point.”

He also denied rumours that the luxury saloon was going to adopt a Porsche Panamera-style liftback: “You have to understand how our customers use these cars. In the US if they want to carry things they also have a pick-up and in China most of them are driven, while they sit in the back.”

“It’s not good for the brand to have ‘Russian doll’ styling,” he said. “We’re not chasing market share so we need to make cars that people notice, cars that polarise opinion so that people love them or don’t like them. We also need to trade on Japanese differentiation, design and attention to detail.”

The rumor of Panamera-like styling came earlier this year from Motor Trend, and it made sense given the Lexus design & performance direction.

Even with this denial, the new LS is sure to reflect the new brand values, particularly with Uyttenhoven mentioning that it would “polarize opinion”. It’s going to be interesting times for the Lexus flagship.

[Source: Autocar]

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Comments
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    DDas
  • November 11, 2014
This is what Lexus needs to do for this overdue LS: add more emotion. The current one is nice but when you see one its turns your head but it doesn't keep it turned for long. Lexus needs to get this car redesigned so people will constantly be staring at it and make MB Audi and BMW look like Kias. Finally, the interior better be much improved. It needs to be the most unique out of all Lexus models because this is their flagship SPEAKING OF NEW CARS: Lexus just revealed this teaser of the LFC2 concepts its a convertible!
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    RAL
  • November 11, 2014
With 10,000 NX European orders in a month!!, 'polarizing' seems to be working! I wonder how this strategy will work for the LS? We want something revolutionary like the first LS. Wonder when we will start to get some visual clues?
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    Crux
  • November 11, 2014
It needs to be out of this world. It is very dated and two generations of SClass & 7er have been produced during its time. So take everything the current SClass & future 7er and build a sexy AF, legitimate top-of-the-line flagship battlin LS.
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    Thomas
  • November 11, 2014
There's no need for a New LS-design. The current design is Perfect and it would be a big loss to not have that car in Production anymore. I hope they dont change the design much.
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    Travis
  • November 11, 2014
I think the current last designed LS in the pic of this thread looks fabulous. I love the understated yet strong and bold design. Its looks so damn good
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      Tinhinnh
    • November 11, 2014
    Yeah, but that's the F $port, the std model is somewhat vanilla looking.
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      Travis
    • November 11, 2014
    I disagree the standard model looks handsome
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      Thomas
    • November 12, 2014
    I agree. Some People want sometihing New (and "bold" LOL) just for the sake of something New. The current LS looks just like the LS should look.
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      Tinhinnh
    • November 12, 2014
    Hey, if Lexus is content with being last place in sales, then by all means keep the current design for another 10 years.
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If Lexus wants to incorporate more sportiness into the LS, I hope Lexus keeps those characteristics to the F Sport or an F model. The "standard" LS should still be the original formula - pure luxury. Absolute isolation is good. Various non-American options should at least be featured on the options list.
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    Chase
  • November 11, 2014
I was just thinking about that LS 4 door coupe rumor from last year with the GS front. Makes me think they're testing a new LS out with the front of the GS for the sportiness and rigidity, obviously just a mule. Really interesting, just thinking since they said they're looking for personality. If only more pics were found of that mule...
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    Adriann06
  • November 11, 2014
With last years release of the s-class, it came out with tons of new technology and it reinvented what a flagship sedan should be. Back in 1989 when the 1st gen LS came out. It set the new standard in what a luxury sedan should be. This is what the 4th gen LS should be about. Setting the bar high once again, not only make it the quietest car on the road but make it the newest car on the road that no car maker has. Like in 2007 when the 3rd gen was released, it set sonar in a car to a whole new level. And keyless entry and the 8-speed was something that was questionable at first but it grew down to almost every car. The 4th gen LS should be luxurious yet exciting filled with passion.
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    F1orce
  • November 12, 2014
The current LS is still very strong and classy. I hope they don't veer too far off the tried and true 24yrs formulae
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    AstonMartin
  • November 12, 2014
Could a talented and creative member of this forum create a next generation LS rendering and post to the comments. Very little information and virtually no credible images exist of what the next LS could look like. Thank you in advance.

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