The Truth About the Cancelled Lexus RC Press Event in Japan

Lexus RC F

Last week, Hans Greimel from Automotive News reported that a Lexus RC press event in Japan was cancelled due to lack of interest:

Toyota notified journalists last week that a long-scheduled new-car test-drive event was scrubbed — for lack of interest.

The drive, which was to be held Friday in Yokohama just south of Tokyo, “has been canceled due to insufficient attendance,” Toyota said in an apologetic email to non-Japanese media based in Japan.

Toyota public relations was stunned. A baffled spokesman said it was just one more sickening example of the auto-alienation syndrome gripping this country and its young.

This story was subsequently picked up everywhere from Autoblog to Jalopnik, despite the fact that an important detail was left out — the only cancelled part of the RC event was for business and foreign press, which had originally been added due to high demand from Japanese automotive journalists.

Here’s the official word from Lexus UK spokesperson Scott Brownlee:

Lexus RC Japan Press Event

In the end, it was the lack of interest shown by business & foreign journalists that cancelled the event, and not some larger indicator that the Japanese public do not care about Lexus or cars in general.

[Source: Automotive News]