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Lexus Europe Releases NX Commercial with Will.i.Am

Posted by Kevin on September 17th, 2014

Lexus Europe have released their new NX commercial featuring Will.i.Am:

There’s also a behind-the-scenes look at how the commercial was created:

Overall, the concept is great — the commercial takes the sharpness of the NX and applies it to the rest of the world. Clever.

(Not crazy about the tie-in with Will.i.Am, as I’m not a fan of celebrity endorsements in general. Still, his presence in the ad is limited and the music is decent — no big complaints there.)

CommercialsEuropeLexus NX: First Generation
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Comments
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    Lexus Cohen
  • September 17, 2014
NX is stunning! That haircut is a little weird william.
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    corradoMR2
  • September 17, 2014
Any commercial with the NX is a great commercial.
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Uniquely made ;)
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    Thomas
  • September 18, 2014
Will who?! Not known in europe at all.
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      Axel Satrofinir
    • September 18, 2014
    It's better in this way: When the artist is more known than the product itself, this last one remain in the shadow of the artist and you'll remember the AD only for the artist and not for the car. Some euro wrong AD are those made by Lancia some yrs ago with Harrison Ford (Lancia Lybra) and Richard Gere (Lancia Delta), or by Ford wich used Dennis Hopper as testimonial for the 1999 Ford Cougar. All of these cars have been flop in term of sales. In this case the most important thing in the AD is the music and it seems to work very well with the futuristic image of the NX. Said by a David Bowie fan.
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      OlFius
    • September 18, 2014
    Sigh. Who don't know...
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    Thomas
  • September 18, 2014
What awful Music! Worst Lexus-Commercial ever.
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    Axel Satrofinir
  • September 18, 2014
New Mazda Miata = Duran Duran. The striking new Lexus NX = Will.i.Am.
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    leopard08
  • September 18, 2014
best lexus add thus far
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    Absolut Sabs
  • September 19, 2014
ah man the geometric abstract shapes remind me of the painting class!! Kudos!

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