Giant Foam Obstacle Course at Lexus NX Launch Event in Japan

Lexus had a giant foam party at the Tokyo Tower last week to launch their new Japanese NX commercial — here’s some video from the event:

My friend Danny was also in attendance, and sent over these photos:

Automotive News writer Hans Greimel attended the event:

While now a cringe-worthy memory for most hipsters in the U.S. and Europe, foam parties still carry currency in Japan. Or so, at least, hopes the spot’s creator, Japan ad giant Dentsu Inc.

“Apparently they are becoming popular here,” Mark Templin, executive vice president of Lexus International, said Tuesday at a foam-themed NX kickoff event beneath Tokyo Tower.

[Source: Openers & Automotive News] (Thanks Danny!)