Since launching in 2007, the Lexus Enthusiast website has become the single best independent source for daily news and insider information on all things Lexus.
This fall, the site will be going through a large scale redesign that will introduce important & frequently requested new features — it’s an ambitious goal with plenty of challenges, and will need your help to make it a reality.
I’ve created this video with an overview of the changes and an explanation of what’s next:
Now that you have an idea of what’s happening, here’s a detailed breakdown the major changes.
The single biggest change will be a new community forum — It’s time for enthusiasts from around the world to have a central place where we can discuss Lexus news and events while sharing our knowledge with other owners.
This forum will be the heart of our community, moderated by well-respected and passionate enthusiasts, and built on a modern discussion platform that rewards participation.
Registration will be free, and active members will be recognized for their contributions through a reward system. The regional sub-sections will encourage local meets around the world.
World’s First Lexus Podcast
Readers have also been asking for more meaningful access to Lexus executives and decision makers — that’s why Lexus Enthusiast will be launching the world’s first dedicated Lexus podcast.
Every month, I will be releasing a new audio interview with the movers and shakers in the Lexus world, full of answers to questions that you ask.
Lexus Enthusiast has been given permission by Lexus International to produce limited-edition merchandise available exclusively to site members.
A new t-shirt design will be released every three months, and additional merchandise is currently in the planning stages.
Daily Photo Project
Lexus Enthusiast will be launching the Daily Photo project, a new section of the website focusing exclusively on Lexus photography.
Images will be sourced from photographers, reader submissions, official sources, and the extensive archives of Lexus Enthusiast.
In order to fund development of these new features, Lexus Enthusiast needs a group of 100 founding members.
For your early pledge of $105, you will receive a lifetime premium membership with unlimited access to:
- The world’s first Lexus podcast
- Exclusive member forums & posting privileges
- Limited edition Lexus Enthusiast merchandise
- Daily photo downloads
- Monthly contests
- Reduced advertising
- Early access to new premium features
You will also receive recognition in a special Founding Members section, a custom forum badge marking your special status, and this limited edition Lexus LFA t-shirt:
This t-shirt is a launch exclusive and will be never printed again. As a founding member, you will be able to vote on the final color combination.
(When the site launches in the fall, a premium membership will be $30 a year.)
As mentioned in the video, I would like to thank everyone for their continued support over the years. What started as a hobby seven years ago is now bigger than I ever expected, and I can’t wait to see what happens when we all work together.
If you have any questions at all, please leave a comment!
Editor, Lexus Enthusiast