Lexus is expecting big things from the NX compact crossover in Europe — from Autocar:
Asked to explain why customers would consider the NX over rival brands’ products, Alain Uyttenhoven, vice president of Lexus Europe, said: “The first reason people buy a car in this segment is because it is trendy in its design. We put an Audi Q5 next to the NX in public clinics and we didn’t come second. We are proud that we also beat the Evoque, which is an icon in Britain. When you put the current vehicles on the market next to the NX, I think it will be an eye-catcher.”
“For Lexus this car is a game-changer. It represents the addition of one-third to our volume and will create the potential for new customers for our brand. Very soon it will be the most visible Lexus model in Europe.”
A one-third increase would mean approximately 20,000 additional sales, and would put the NX alongside the IS & CT as Europe’s top selling vehicles — with this in mind, Lexus is now forecasting total sales in 2015 to reach between 60,000-65,000 vehicles in the region.
[Source: Autocar]
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