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Lexus Korea Launches CT 200h Art Project

Posted by Kevin on March 20th, 2014

The updated Lexus CT 200h has lead to some pretty interesting marketing experiments — first, there was Lexus Japan’s stellar Trick Photography project, and now Lexus Korea has followed it up with a graphic design showcase:

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This video shows how the designers put together some of these images:

There’s a lot of creativity in these unusual projects — they transcend the language barrier and make me appreciate the approach that Lexus is taking worldwide.

See more from the Lexus Korea Art Project

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Comments
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  • L
    Lexus Cohen
  • March 20, 2014
The new face of Lexus is beautiful!
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  • M
    Max Bullo
  • March 21, 2014
I thought koreans were Lexus hater's but thinking better they have been coping the beautiful Lexus design for years (1997 RX - 2002 Kia Sorento, 2006 IS - 2010 Hyundai Sonata, 2006 IS - 2011 Kia Optima, 2007 LS - 2010 Hyundai Equus) so at least they must love a lot the Lexus brand, love-hate yes, but it's a kind of love aniway.

M