There’s a feature on the Lexus LS in the latest issue of Beyond Magazine, and the story has just been published online:
The LS finally launched in the United States in 1989, to almost universal media acclaim. Its bulletproof reliability, great value specification and whisper-quiet cabin, as well as Lexus’s superior customer service, allowed it to take on and outdo the offerings of older and more established European and US brands, notably in sales success. In many ways, this first-generation LS has been the template for Lexus ever since, as it expanded to become a global brand with a range that grew to include smaller sedans, coupes and SUVs.
The original LS was rightly lauded, but the model marked only the first step in the car’s evolution. In the subsequent 20 years, the sedan developed in both power and sophistication, repeatedly shaking up the market with innovations in performance and design.
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