Lexus August 2013 Sales Report

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USA

Lexus USA has reported 29,792 total sales for August 2013, a 18.5% improvement over last year — here are the model-by-model breakdown:

MONTH Year to Date (*DSR)
2013 2012 % CHG* 2013 2012 % CHG*
CT 1,784 1,472 16.9 10,642 12,417 -14.7
HS 0 7 -100.0 5 633 -99.2
IS 4,432 2,369 80.4 18,859 18,859 -0.5
ES 7,628 7,557 -2.7 47,210 29,581 58.8
GS 2,234 1,831 17.7 13,024 14,563 -11.0
LS 900 786 10.4 6,808 4,358 55.5
SC 0 0 NA 0 2 ‐100.0
LFA 0 2 -100.0 17 29 -41.7
Total Cars 16,978 14,024 16.7 96,565 80,442 19.5
RX 11,423 8,628 27.7 65,678 60,002 8.9
GX 1,056 1,071 -4.9 6,352 6,772 -6.7
LX 335 514 -37.2 2,643 3,388 -22.4
Total Trucks 12,814 10,213 21.0 74,673 70,162 5.9
Total Sales 29,792 24,237 18.5 171,238 150,604 13.1

Please note, all percentages are calculated by the Daily Sales Rate (DSR), which takes into account the number of days in the month that dealerships could sell cars. August 2013 had 28 selling days, August 2012 had 27 selling days.

August was the best-selling month of 2013 for Lexus USA, with nearly every model showing an increase over the year previous.

The new IS has been well received — Lexus released some statistics on the new buyers:

  • Nearly 60% male (compared to about 45% for ’13 model)
  • Nearly half the buyers (45%) are opting for the F-Sport
  • Median age is 44 — more than a third of buyers are under 35
  • Nearly half are conquest sales and buyers new to Lexus lineup, mostly from BMW, Audi & Acura

Both the ES & RX are dominating their segments, and made up nearly 64% of all Lexus sales for the month. The LS, GS, and even the CT saw big boosts over last year — the only models with a decrease are the GX & LX, and only the LX saw a double-digit drop.

It was a huge month for Lexus, as its 29,792 total sales topped major competitors Mercedes Benz (24,761) & BMW (24,523) by a significant margin — this final quarter of 2013 is going to make for a very interesting finish to the year.