Lexus USA has reported 29,792 total sales for August 2013, a 18.5% improvement over last year — here are the model-by-model breakdown:
|MONTH||Year to Date (*DSR)|
|2013||2012||% CHG*||2013||2012||% CHG*|
Please note, all percentages are calculated by the Daily Sales Rate (DSR), which takes into account the number of days in the month that dealerships could sell cars. August 2013 had 28 selling days, August 2012 had 27 selling days.
August was the best-selling month of 2013 for Lexus USA, with nearly every model showing an increase over the year previous.
The new IS has been well received — Lexus released some statistics on the new buyers:
- Nearly 60% male (compared to about 45% for ’13 model)
- Nearly half the buyers (45%) are opting for the F-Sport
- Median age is 44 — more than a third of buyers are under 35
- Nearly half are conquest sales and buyers new to Lexus lineup, mostly from BMW, Audi & Acura
Both the ES & RX are dominating their segments, and made up nearly 64% of all Lexus sales for the month. The LS, GS, and even the CT saw big boosts over last year — the only models with a decrease are the GX & LX, and only the LX saw a double-digit drop.
It was a huge month for Lexus, as its 29,792 total sales topped major competitors Mercedes Benz (24,761) & BMW (24,523) by a significant margin — this final quarter of 2013 is going to make for a very interesting finish to the year.