Lexus has announced the second annual Lexus Design Award, a global competition to support and encourage the next-generation of design talent in all fields, from architecture to product design to fashion.
Here’s Mark Templin, executive vice president of Lexus International, with more details:
The theme for the second Design Award is “curiosity”:
At Lexus, we spend a great deal of our time thinking about the serious matter of how to improve our designs and their impact on the world. It is also important that what we produce remains exhilarating for our customers.
Applying our curiosity in a creative manner can result in unexpected innovations that change lives.
Curiosity is the theme for the second Lexus Design Award, and one that we hope challenges and inspires this year’s entrants.
Ten winners will be chosen, with two of the finalists getting the opportunity to show prototypes of their work at next year’s Milan Design Week. Designs must be submitted by October 15th, 2013.
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