Lexus USA has reported 23,031 total sales for July 2013, a 21.2% improvement over last year — here’s the model-by-model breakdown:
|MONTH||Year to Date (*DSR)|
|2013||2012||% CHG*||2013||2012||% CHG*|
Please note, all percentages are calculated by the Daily Sales Rate (DSR), which takes into account the number of days in the month that dealerships could sell cars. July 2013 had 25 selling days, July 2012 had 24 selling days.
The center of attention is the new 2014 IS, and with 3,651 sales in its first full month of availability, it’s off to a decent start considering a general lack of inventory in dealerships.
With the Golden Opportunity sales event in full swing, the LS, RX & ES are all selling well — the new ES in particular has resonated with buyers, and shows no signs of slowing down.
As announced earlier this week, Lexus USA has boosted its sales target to 270,000 units — here’s Lexus USA general manager Jeff Bracken talking about the increase:
Because of the initial response to the new car, along with the continued hot pace being set by the ES, LS and RX, and the fact our historically best months of the year are still ahead of us, we’ve decided to move our sales target for the year up slightly, from about 260,000 units, closer to 270,000.