Lexus April 2013 Sales Report

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USA

Lexus USA has reported 18,091 total sales for April 2013, a 1.0% decrease over last year — here’s the model-by-model breakdown:

MONTH Year to Date (*DSR)
2013 2012 % CHG* 2013 2012 % CHG*
CT 1,171 1,620 ‐30.6 4,416 6,510 ‐32.2
HS 0 28 ‐100.0 2 591 ‐99.7
IS 1,797 2,344 ‐26.4 6,970 8,966 ‐22.3
ES 5,122 3,000 63.9 21,923 11,548 89.8
GS 1,236 2,006 ‐40.8 5,325 7,054 ‐24.5
LS 700 438 53.4 3,560 2,101 69.4
SC 0 0 NA 0 2 ‐100.0
LFA 6 5 15.2 15 19 ‐21.1
Total Cars 10,032 9,441 2.0 42,211 36,791 14.7
RX 7,053 6,842 ‐1.0 28,457 24,729 15.1
GX 655 751 ‐16.3 2,786 3,272 ‐14.9
LX 351 517 ‐34.8 1,377 1,855 ‐25.8
Total Trucks 8,059 8,110 ‐4.6 32,620 29,856 9.3
Total Sales 18,091 17,551 ‐1.0 74,831 66,647 12.3

Please note, all percentages are calculated by the Daily Sales Rate (DSR), which takes into account the number of days in the month that dealerships could sell cars. April 2013 had 25 selling days, April 2012 had 24 selling days.

Up 63.9% compared to the year previous, the new ES continues its super-strong growth with another stunning month of sales — the ES 300h is making a large contribution as well, accounting for 25% of total ES sales. The LS is also performing at a good clip (on pace for 10k sales this year), and RX sales remain consistent.

On the flip side, the rest of the lineup saw double-digit percentage drops, and none more dramatic than the GS falling 40.8%. Despite great reviews and plenty of marketing dollars, the GS has been unable to sustain the momentum of its launch, and is now behind the Audi A6 in sales for the year. The CT 200h is also lagging behind, dropping 30.6% compared to 2012.

There is good news on the horizon, as the third-generation IS will be reaching dealerships this summer — Lexus has an opportunity to finish the year strong.

Canada

Lexus Canada sold 817 units in the month of April, down 5.1% compared to last year. Standout numbers include the LS, which is up 1000% over last April, and the ES, up 45.4% for the year.

(Special thanks to Black Dynamite for his contributions to this report.)

[Source: Lexus USA]


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