Lexus March 2013 Sales Report

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USA

Lexus USA has reported 23,190 total sales for March 2013, a 19.4% improvement over last year — here’s the model-by-model breakdown:

MONTH Year to Date (*DSR)
2013 2012 % CHG* 2013 2012 % CHG*
CT 1,062 2,223 ‐50.5 3,245 4,890 ‐32.8
HS 1 261 ‐99.6 2 563 ‐99.6
IS 2,255 2,717 ‐13.9 5,173 6,622 ‐20.9
ES 6,798 3,141 124.4 16,801 8,548 99.1
GS 1,882 2,558 ‐23.7 4,089 5,048 ‐17.9
LS 980 573 77.4 2,860 1,663 74.2
SC 0 0 NA 0 2 ‐100.0
LFA 4 4 3.7 9 14 ‐34.9
Total Cars 12,982 11,477 17.3 32,179 27,350 19.2
RX 9,072 7,057 33.3 21,404 17,887 21.2
GX 770 940 ‐15.1 2,131 2,521 ‐14.4
LX 366 666 ‐43.0 1,026 1,338 ‐22.3
Total Trucks 10,208 8,663 22.2 24,561 21,746 14.4
Total Sales 23,190 20,140 19.4 56,740 49,096 17.1

Please note, all percentages are calculated by the Daily Sales Rate (DSR), which takes into account the number of days in the month that dealerships could sell cars. March 2013 had 27 selling days, March 2012 had 28 selling days.

The Command Performance sales event ran nationwide throughout March, and brought some huge boosts to the models included in the promotion — the ES more than doubled its 2012 sales, the GS jumped close to the 2,000 sales mark, and the IS performed well even with an all-new third-generation model on the horizon.

Other positives are the LS & RX — the new 2013 LS fell just short of 1,000 sales, and the RX is an absolute workhorse for the brand, jumping 33.3% over 2012 and accounting for 39.12% of total US sales.

On the other side of the ledger, the CT 200h is struggling — the model dropped 50.5% compared to last March, and is currently 32.8% on the year. It will be interesting to see how Lexus addresses the CT sales slowdown in the coming months.

Let’s end off with a quote from new group vice president and general manager of Lexus USA, Jeff Bracken, during the monthly sales conference call:

On the luxury hybrid front, Lexus continues to lead the way, now with five luxury hybrid models.  Our March hybrid volume totaled 3,617 and now totals nearly 10,000 units for the year, 23 percent higher than last year.

[Source: Lexus USA]