Lexus February 2013 Sales Report

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USA

Lexus USA has reported 17,339 total sales for February 2013, a 8.3% improvement over last year — here’s the model-by-model breakdown:

MONTH Year to Date (*DSR)
2013 2012 % CHG* 2013 2012 % CHG*
CT 1,182 1,642 ‐25.0 2,183 2,667 ‐18.1
HS 1 150 ‐99.3 1 302 ‐99.7
IS 1,532 2,095 ‐23.8 2,918 3,905 ‐25.3
ES 4,817 2,997 67.4 10,003 5,407 85.0
GS 1,108 2,397 ‐51.8 2,207 2,490 ‐11.4
LS 803 517 61.8 1,880 1,090 72.5
SC 0 0 NA 0 2 ‐100.0
LFA 2 6 ‐65.3 5 10 ‐50.0
Total Cars 9,445 9,804 0.4 19,197 15,873 20.9
RX 6,938 5,792 24.8 12,332 10,830 13.9
GX 628 703 ‐6.9 1,361 1,581 ‐13.9
LX 328 383 ‐10.8 660 672 ‐1.8
Total Trucks 7,894 6,878 19.6 14,353 13,083 9.7
Total Sales 17,339 16,682 8.3 33,550 28,956 15.9

Please note, all percentages are calculated by the Daily Sales Rate (DSR), which takes into account the number of days in the month that dealerships could sell cars. February 2013 had 24 selling days, February 2012 had 25 selling days.

The ES & LS turned in excellent results for February, both with 60%+ increases over last year — still, the car lineup on a whole was essentially flat, with the GS hovering just above 1,000 units sold. It was the RX that brought the sales increase, jumping 24.8% compared to last February.

Looking forward to March, Lexus has launched a new Command Performance sales event centered around the ES, GS & IS, which is expected to be advertised heavily — this might be the boost that the GS needs to jump closer to the 2,000 unit mark that it maintained through most of 2012.

[Source: Lexus USA]