USA
Lexus USA has reported 17,339 total sales for February 2013, a 8.3% improvement over last year — here’s the model-by-model breakdown:
| MONTH | Year to Date (*DSR) | |||||
| 2013 | 2012 | % CHG* | 2013 | 2012 | % CHG* | |
| CT | 1,182 | 1,642 | ‐25.0 | 2,183 | 2,667 | ‐18.1 |
| HS | 1 | 150 | ‐99.3 | 1 | 302 | ‐99.7 |
| IS | 1,532 | 2,095 | ‐23.8 | 2,918 | 3,905 | ‐25.3 |
| ES | 4,817 | 2,997 | 67.4 | 10,003 | 5,407 | 85.0 |
| GS | 1,108 | 2,397 | ‐51.8 | 2,207 | 2,490 | ‐11.4 |
| LS | 803 | 517 | 61.8 | 1,880 | 1,090 | 72.5 |
| SC | 0 | 0 | NA | 0 | 2 | ‐100.0 |
| LFA | 2 | 6 | ‐65.3 | 5 | 10 | ‐50.0 |
| Total Cars | 9,445 | 9,804 | 0.4 | 19,197 | 15,873 | 20.9 |
| RX | 6,938 | 5,792 | 24.8 | 12,332 | 10,830 | 13.9 |
| GX | 628 | 703 | ‐6.9 | 1,361 | 1,581 | ‐13.9 |
| LX | 328 | 383 | ‐10.8 | 660 | 672 | ‐1.8 |
| Total Trucks | 7,894 | 6,878 | 19.6 | 14,353 | 13,083 | 9.7 |
| Total Sales | 17,339 | 16,682 | 8.3 | 33,550 | 28,956 | 15.9 |
Please note, all percentages are calculated by the Daily Sales Rate (DSR), which takes into account the number of days in the month that dealerships could sell cars. February 2013 had 24 selling days, February 2012 had 25 selling days.
The ES & LS turned in excellent results for February, both with 60%+ increases over last year — still, the car lineup on a whole was essentially flat, with the GS hovering just above 1,000 units sold. It was the RX that brought the sales increase, jumping 24.8% compared to last February.
Looking forward to March, Lexus has launched a new Command Performance sales event centered around the ES, GS & IS, which is expected to be advertised heavily — this might be the boost that the GS needs to jump closer to the 2,000 unit mark that it maintained through most of 2012.
[Source: Lexus USA]
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