Lexus January 2013 Sales Report

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USA

Lexus USA has reported 16,211 total sales for January 2013, a 26.8% improvement over last year — as always, here are the numbers model-by-model:

MONTH Year to Date (*DSR)
2013 2012 % CHG* 2013 2012 % CHG*
CT 1,001 1,025 ‐6.2 1,001 1,025 ‐6.2
HS 0 152 ‐100.0 0 152 ‐100.0
IS 1,386 1,810 ‐26.5 1,386 1,810 ‐26.5
ES 5,186 2,410 106.6 5,186 2,410 106.6
GS 1,099 93 1034.5 1,099 93 1034.5
LS 1,077 573 80.4 1,077 573 80.4
SC 0 2 ‐100.0 0 2 ‐100.0
LFA 3 4 ‐28.0 3 4 ‐28.0
Total Cars 9,752 6,069 54.3 9,752 6,069 54.3
RX 5,394 5,038 2.8 5,394 5,038 2.8
GX 733 878 ‐19.9 733 878 ‐19.9
LX 332 289 10.3 5,005 3,167 58.0
Total Trucks 6,459 6,205 ‐0.1 6,459 6,205 ‐0.1
Total Sales 16,211 12,274 26.8 16,211 12,274 26.8

Please note, all percentages are calculated by the Daily Sales Rate (DSR), which takes into account the number of days in the month that dealerships could sell cars. January 2013 had 25 selling days, January 2012 had 24 selling days.

First, the highlights — the updated 2013 LS has taken off considerably, jumping 80.4% over last year and breaking 1,000+ sales for the first time in recent memory. The IS also turned in decent numbers despite the announcement of the next-generation model, and the ES continues its super-strong sales growth, more than doubling the January 2011 numbers.

On the other hand, the GS seems to be suffering from the success of the ES, barely keeping above 1,000 units sold even with its 1034.5% sales increase — this will definitely be something to watch as 2013 progresses.