USA
Lexus USA has reported 16,211 total sales for January 2013, a 26.8% improvement over last year — as always, here are the numbers model-by-model:
MONTH | Year to Date (*DSR) | |||||
2013 | 2012 | % CHG* | 2013 | 2012 | % CHG* | |
CT | 1,001 | 1,025 | ‐6.2 | 1,001 | 1,025 | ‐6.2 |
HS | 0 | 152 | ‐100.0 | 0 | 152 | ‐100.0 |
IS | 1,386 | 1,810 | ‐26.5 | 1,386 | 1,810 | ‐26.5 |
ES | 5,186 | 2,410 | 106.6 | 5,186 | 2,410 | 106.6 |
GS | 1,099 | 93 | 1034.5 | 1,099 | 93 | 1034.5 |
LS | 1,077 | 573 | 80.4 | 1,077 | 573 | 80.4 |
SC | 0 | 2 | ‐100.0 | 0 | 2 | ‐100.0 |
LFA | 3 | 4 | ‐28.0 | 3 | 4 | ‐28.0 |
Total Cars | 9,752 | 6,069 | 54.3 | 9,752 | 6,069 | 54.3 |
RX | 5,394 | 5,038 | 2.8 | 5,394 | 5,038 | 2.8 |
GX | 733 | 878 | ‐19.9 | 733 | 878 | ‐19.9 |
LX | 332 | 289 | 10.3 | 5,005 | 3,167 | 58.0 |
Total Trucks | 6,459 | 6,205 | ‐0.1 | 6,459 | 6,205 | ‐0.1 |
Total Sales | 16,211 | 12,274 | 26.8 | 16,211 | 12,274 | 26.8 |
Please note, all percentages are calculated by the Daily Sales Rate (DSR), which takes into account the number of days in the month that dealerships could sell cars. January 2013 had 25 selling days, January 2012 had 24 selling days.
First, the highlights — the updated 2013 LS has taken off considerably, jumping 80.4% over last year and breaking 1,000+ sales for the first time in recent memory. The IS also turned in decent numbers despite the announcement of the next-generation model, and the ES continues its super-strong sales growth, more than doubling the January 2011 numbers.
On the other hand, the GS seems to be suffering from the success of the ES, barely keeping above 1,000 units sold even with its 1034.5% sales increase — this will definitely be something to watch as 2013 progresses.
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